
As TechCrunch explains, Word Lens has the ability to translate words inside of photographed images -- a la Google Goggles, or a Chinese learning app called Pleco. Just take a photo of any sign, billboard, or menu written in Spanish, and it can automatically generate an English translation (or vice versa). To work this magic, Word Lens relies on Optical Character Recognition technology, which produces literal, word-for-word translations. "It tries to find out what the letters are and then looks in the dictionary," says co-founder Otavio Good. "Then it draws the words back on the screen in translation."
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