
Here are six effective ways that businesses and entrepreneurs have made money online using the social media platform ‘
Twitter‘.
1. Use Twitter to Crowd Source products

The t-shirt retailer,
Threadless,
has been using Twitter to ask its followers to submit proposed t-shirt
designs for the chance to be paid some cash. The company created a
website where people could easily submit their tweets for consideration,
and also where people voted for their favorite. The campaign was a
resounding
success.
Threadless
received more than 100,000 submissions and over three million votes.
More importantly, the company was able to develop and sell 23 designs,
creating a new income stream for itself.
You can use this idea to create income opportunities for your
business by asking your followers for help with your products, allowing
them to make an emotional investment and take part in the creation
process. Then you need to reward them for responding.
2. Sell products
Dell Computers made millions by using its
@DellOutlet Twitter
account to tweet discounts and promotions for Dell computers and other
products. They gained over half a million followers and generated over a
million dollars in sales in just under two years of tweeting.
You can follow Dell’s lead and make your own followers aware of
special deals, discounts and promotions to generate buzz, stimulate
sales and make money on Twitter.
3. Generate leads and find customers
Heather Townsend is the author of the book, “
The Financial Times Guide to Business Networking.”
She started her business networking consultancy right after she had
been laid off by her former employer, and claims that 80 percent of her
leads had started as followers on Twitter.
Like Miss Townsend, you can nurture relationships you build with your
Twitter contacts: offer help to people when they need it, provide
answers to questions they may have and contribute useful or interesting
information. Then you can capitalize on these relationships by pursuing
contacts who may have need of your products and services, converting
them into customers.
4. Develop and sell Twitter-related products and apps
UseQwitter.com for
example, is a freemium service that performs a single, simple task: it
notifies Twitter users when they are unfollowed by their followers. The
basic service is free, but the site charges for premium services. The
site grew to over 180,000 active subscriptions. The site was then
eventually sold to another company, providing the original developers
with an additional windfall.
You could identify gaps in Twitter’s service offering and fill that
with an app of your own. Your target market will consist of the entire
Twitter user base. If your app or service fulfills a pressing need, you
could charge people for downloading and using it. You may even create
enough interest for investors, and sell your creation for a tidy sum.
5. Tweet for sponsors
SponsoredTweets.com is an online platform that allows you to
make money on Twitter
by charging sponsors for communicating their advertising messages to
your followers. You set the amount you want to get paid for every tweet
you make, choose a category and select keywords you want to work with.
You then wait for advertisers to
contact you and take you up on your offer, paying you the amount you specified for each tweet that you make.
All throughout the process, the tweeter has full control over his or
her account, and may choose the wordings of the tweets, or may choose to
reject the tweet altogether.
6. Hold a sponsored contest

Holding a Twitter contest is a great way to create buzz, engage your audiences,
generate new twitter followers
and grow your brand presence. Back in 2010, KFC awarded USD 20,000
scholarships to people who tweeted the most creative answers to the
featured question.
Twitter contests have become quite popular.
You could ride the wave of this emerging trend and make money on
Twitter by organizing contests for local businesses, which will pay you
for the service. There are several types of Twitter contests you can set
up. You have already seen how KFC solicited the most creative answers.
You could select winners through a random draw, organize a photo
contest, award users who provide the best answer to questions and much
more.
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