Wednesday, September 19, 2012

Kaskade Explains The Politicking of a Mash Up

kaskade-lavo-42
Hardwell took a good bit of heat on Twitter from some members of the Swedish House Mafia a few weeks ago for releasing another one of his signature ‘bootleg packs‘ with unauthorized use of one of their tracks. Despite his swift apology and promise to take down the track in question, it has definitely started an interesting conversation in the dance community. Now, Kaskade has penned an eloquent response to the situation on his Tumblr page, reminding people that “the politicking of a mash up is nothing new.”

Similar to Hardwell, Kaskade is another DJ known for his impressive ‘mashup’ or ‘bootleg’ creations in his DJ sets, and he points out that “as producers become DJ’s and DJ’s become producers, much of the work of live shows is now taking place before the show.” To Kaskade, when you completely re-work a track, add in a vocal, and switch things around, “it’s a new thing, made up of the DNA of songs that already exist, directed by one, but manufactured by many.”

While he loves dropping these innovative selections in livesets and tweaking things here and there, he notes that even though not everyone can make it to all of his shows, he does want everyone to hear all of his music. But this is where things start to get questionable. “I don’t need to keep these things tucked under my pillow,” he says.
“I speak only for myself when I say the mash ups I put up are strictly for pleasure.”
The part where Kaskade really hits the nail on the head is when he says that “the devil is in the details, and comes down to intent.” Is a DJ trying to get something in return for a free download — Facebook Likes, Twitter followers, or even straight up cash? For Kaskade, the answer is no, and he even reminds people that most tracks he releases as free mashups are “a combination of songs that have been washed, rinsed, and repeated enough that they’d be in the DNR pile for most DJs.” He also says that he gives credit to all artists involved, and says that in an age where “very few people actually buy music any more… my mash up is not going to be detrimental to anyone’s financial statement.”
“The truth is that very few people actually buy music anymore. So the landscape of being a musician has changed.”

Explaining the politics of mash ups is a dirty business. For the uninitiated, a mash up is essentially a remix of a song. But not exactly. Maybe it’s more like a marriage of elements. For instance, I can pluck a vocal track that I’ve used previously, throw it over a tune which is sick and twisted and lovely that someone else has put together, re-arrange the order of things, put a cherry on top, tie a bow around it and release it into the world as its own special snowflake for everyone to enjoy. It’s a new thing, made up of the DNA of songs that already exist, directed by one, but manufactured by many.
As producers become DJ’s and DJ’s become producers, much of the work of live shows is now taking place before the show. These mash ups are the aural equivalent of a collage, a juxtaposition of song fragments put together to create a new piece of art. This brings us full-circle because since the beginning, this has been in our job description as a DJ. Use the tools of songs to create something new. This is the essence of DJing, after all.
Sometimes these things come together organically in a live set. I can tweak it and play it again and it works. Then it works again. And when it works I want you to hear it. You. But possibly you can’t make it to a live show because you’re too young, too far away, too broke, too busy, whatever. Doesn’t mean I don’t want you to hear it. So I’ll post it. I don’t need to keep these things tucked under my pillow, pulling out my little Precious only to be played at gigs. You want to hear it? Grab it. Like it? Great. The end.
But that’s where it gets a little tricky.
The politicking of a mash up is nothing new. Hip Hop has been having this conversation since its inception. Sampling other people’s work comes with a price. And it makes sense on one hand - why wouldn’t you compensate someone who created something you’re using? A writer can’t just plagiarize another writer and call it inspiration. An artist can’t cut and paste other artwork and claim it as their own. Why would the rules in music be any different? Calling it a mash up, a tribute, a homage or a remix: does it even matter?
I can tell you that it does. But the devil is in the details, and comes down to intent.
It’s different for everyone. I speak for only myself when I say the mash ups I put up are strictly for pleasure. I’m not looking for likes or dollars with these pieces. Usually they are a combination of songs that have been washed, rinsed and repeated enough that they’d be in the DNR pile for most DJ’s. When I bring them out, I’m certainly not claiming that they are my brainchild alone and in fact always always give credit to every artist involved. The truth is that very few people actually buy music anymore. So the landscape of being a musician has changed. My mash up is not going to be detrimental to anyone’s financial statement. In fact, it’s me doing my part to help recycle. Organic Eco-Green, Cruelty-Free DJing, you heard it here first.
Look, I get it that not everyone is on board with this approach. And there are ways to skew it. There are up-and-comers who may pair something minimal that they’ve done with a bigger piece of a bigger track and call it a mash up just to gain some notoriety. Some buster could come along and hack a song to bits, making the audience turn on the original. But this is the risk we take when we release a song. It’s at that point that we stop controlling how it’s heard, and put our faith in the DJ’s. They may abuse it, train-wreck it, loop it, or pair it up with exactly the wrong crowd at exactly the wrong time. We can’t help that. Like I said, the landscape has changed, and so we’ve got to move along. It used to be unlicensed mix tapes, now it’s unlicensed mash ups. You know who loves both?
The audience.
So, we keep going forward. Work on the next, and trust the audience. If the track has slap, just move.







Credit : This Is Dynasty, Dancing Astronaut

No comments:

Post a Comment