“People will text me, ‘Let’s do something this week,’ and I’ll have three or four plans laid out for the week, and on average, more than half of them fall through,” she said. “The social plans I make are always changing, always shifting.”
Moreover, it’s not considered boorish when her peers abandon one another. “Because there is very little at stake in terms of having these plans, it’s not that rude,” she said. “It’s implicit because that’s how everyone is operating.”
Older generations don’t understand, and often view such behavior as vulgar.
“My parents always say that when you make a plan, even if your finger is falling off, even if you’re bleeding, you can’t stand people up,” said Ms. Medine, the fashion blogger. “But to me, it’s not rude. If your plans fall through, that’s fine. We live in a city where there are a million other plans waiting for you.”
Ms. Medine added that she would often R.S.V.P. to five events a night, knowing there’s little chance she would attend them all. “I don’t think any plan is a plan until you’re inside the restaurant looking at someone else,” she said.
While it may offend etiquette experts, micro-coordination does offer certain benefits. “Most people celebrate the ability to change plans or fluidly manage plans,” said Scott Campbell, an associate professor of communication studies at the University of Michigan, who specializes in mobile technology. “We don’t have to pick a place, or even a time. We can just make it happen in real time. Lots of folks get excited by that.”
Julie Macklowe, 34, could be called a fashionable micro-coordinator. A founder of vbeauté, a skin care line, and fixture on the New York social circuit, Ms. Macklowe regards her e-mail and texting devices as lifesavers.
“How many hours did I waste in high school and college waiting for a call to happen, or find myself at a restaurant that was the wrong place, only to have no ability to find out where to go, so instead I’d just go home and be disappointed,” Ms. Macklowe said.
The fashion designer Cynthia Rowley said that her mobile-enabled social life has allowed her to expand friendships “without having to put in the face time.”
Cindi Leive, editor in chief of Glamour magazine, recalled a pre-smartphone incident in her early days as an editor, when a publicist kept her waiting at a restaurant for 40 minutes. “Would I have been happier to have received a warning text? Definitely,” Ms. Leive said. “I think flakiness is part of your DNA.”
Even old-school sticklers for protocol relish the freedom that micro-coordination provides. Mr. Wilmot, the publicist, may not appreciate a last-minute cancellation via text, but he does make plans that way.
“With texting, you don’t have to go through a whole salutation like on the phone,” he said. “My rule is, when it comes to making plans electronically, you can make ’em, but you can’t break ’em.”
For the writer Derek Blasberg, there is one glaring downside to being a tech-enabled flake:
“If you text a friend that you can’t make dinner because you’re feeling sick, and then a picture of you dancing on a bar shows up on someone’s Instagram feed, you just got caught,” Mr. Blasberg said. “With the rise of social media and technology, it’s harder to use little white lies to get out of things.”

Credit : NY Times