Lincoln has officially pulled off the wraps on its ad for this year's Super Bowl. As you may recall, the company invited people to send in their tweets to help craft the spot's story line with Jimmy Fallon in the director's chair. The company chose five tweets and ran with them, and the result is, well, about as focused as your average online comment thread. We do get plenty of shots of the all-new Lincoln MKZ, as well as at least one comment on the interior leather's suppleness.
Showing posts with label Lincoln Motors. Show all posts
Showing posts with label Lincoln Motors. Show all posts
Friday, February 1, 2013
Rides : Lincoln takes to the Super Bowl with Twitter schizophrenia
Lincoln has officially pulled off the wraps on its ad for this year's Super Bowl. As you may recall, the company invited people to send in their tweets to help craft the spot's story line with Jimmy Fallon in the director's chair. The company chose five tweets and ran with them, and the result is, well, about as focused as your average online comment thread. We do get plenty of shots of the all-new Lincoln MKZ, as well as at least one comment on the interior leather's suppleness.
Sunday, December 30, 2012
Rides : Lincoln may launch Mustang-based coupe in late 2015
Ford
is willing to do pretty much anything to revive its Lincoln luxury
brand, and that may include launching a rear-wheel drive coupe based on
the Ford Mustang.
According to a report from Ford Inside News, the launch of a Lincoln
coupe would represent a “last chance” effort for the company, following
previous moves that included renaming the brand Lincoln Motor Company,
setting up its dedicated design and engineering team, and own
advertising plan.Now it seems Ford is finally listening to what the media and automotive fans have been asking for Lincoln: a rear-wheel drive car. Ford Inside News wrote that speculation about a rear-wheel drive Lincoln has intensified recently, with a Mustang-based coupe being in the cards for Ford’s luxury brand.
However, a condition for the RWD Lincoln to be launched is the success of 2013 MKZ and of the 2014 compact CUV. If one or both these products fail, Ford could shut down the Lincoln brand for good. But if these products are successful, Lincoln will launch its Mustang-based coupe in late 2015 as a 2016 or 2017 model.
Ford Inside News learned the RWD Lincoln should be powered by a member of the Nano engine family, most likely a 2.9-liter EcoBoost V-6. Also, the Lincoln coupe would have a slightly larger wheelbase. As for the name, a Mark Series nameplate would seem appropriate, as nearly all previous Lincoln coupes sported a Mark name.
Friday, December 7, 2012
Rides : Check Out The 2013 Lincoln MKZ
Rebranding When Reinvention Is Requisite
The Lincoln Motor Company – assures us that Ford is committed to its success. The awkwardness of the statement (which feels vaguely like your mother telling you that she loves and supports you regardless of what everyone else thinks) was hard to escape when we recently spent a few days with the all-new second-generation 2013 Lincoln MKZ.
Launched earlier this year at the 2012 New York Auto Show, the MKZ is a midsize premium sedan that shares platforms with the Ford Fusion (also all-new for 2013). The sedan's primary competitors, according to Lincoln, include the Audi A6, BMW 5 Series, Cadillac CTS and Lexus ES Series sedans – each an established, accomplished player.
But Lincoln sees opportunity in the segment. They feel that today's customers, with values shaped by the recession, are open to new brands and experiences. Shoppers are seeking unique products and experiences (e.g., a more intimate dealer relationship) to substantiate the additional cost of a premium vehicle. With Ford firmly supporting its back, Lincoln is betting its future on product design, quality and an improved ownership experience.



The 2013 Lincoln MKZ is a real looker, especially when compared to its bland predecessor (launched as the Lincoln Zephyr for the 2006 model year, but renamed the MKZ after a refresh for 2007). The new sedan is sleek – almost futuristic – with distinctive styling that includes a sweeping roofline, taillamps that stretch across the rear façade, a new interpretation of Lincoln's split wing grille and fresh LED illumination. Overall, the look is clean and memorable. Even the "baleen" grille (our word, not theirs), which saw us raising our eyebrows on other Lincoln models, integrates surprisingly well here.
The interior is also noteworthy. Lincoln has ditched its characterless past and gone with a sweeping cockpit highlighted by a flowing instrument panel with a standard touchscreen display. While the primary instrument cluster retains its analog speedometer and tachometer, the traditional shifter and mechanical parking brake have been replaced with flush buttons and switches to allow increased storage. The look is spacious in appearance, pleasing to the eye and clean.




Powering the new Lincoln are three different engines and two drivelines.
Standard gasoline models are fitted with the automaker's turbocharged 2.0-liter EcoBoost four-cylinder, rated at 240 horsepower and 270 pound-feet of torque on 87 octane. The all-aluminum engine is mated to a six-speed 6F-35 automatic transmission. The more powerful engine is a naturally aspirated 3.7-liter six-cylinder developing 300 horsepower and 277 pound-feet of torque (also on regular unleaded), mated to Ford's beefier 6F-50 six-speed automatic transmission. In the Sunshine Belt, most MKZ models will be front-wheel-drive, but all-wheel drive is a wise option for those in more challenging climates.
Underpinning the new Lincoln is a standard Continuously Controlled Damping (CCD) suspension system with MacPherson struts and aluminum control arms up front and a multi-link configuration in the rear, while the steering is electric power assisted (EPAS). There are standard 12.4-inch disc brakes (single-piston sliding calipers) at all four corners hidden beneath 18-inch aluminum wheels wrapped in 245/45R18 tires (19-inch alloys are optional). The curb weight of the standard model (FWD 2.0) is 3,719 pounds, with the range-topping V6 (AWD 3.7) coming in at 4,002 pounds. Two tons is about average for the segment when fitted with AWD.

In terms of fuel efficiency, the MKZ 2.0 FWD earns 22 mpg city and 33 mpg highway, and the MKZ 3.7 is rated at 18 mpg city and 26 mpg highway (the MKZ Hybrid is rated at 45 mpg, in both the city and highway cycle). Those figures are significantly better than its predecessor, but the six-cylinder consumes more fuel than its competition.
Nevertheless, our Ruby Red over Charcoal MKZ seemed attractive enough to speak for itself. In its premium form, it wore a $39,045 base price (the MKZ 2.0 FWD starts at $35,925 and the MKZ 3.7 FWD starts at $37,155). In addition to standard full power accessories, LED headlamps, remote start and Active Noise Control (ANC), added to its bottom line was the Preferred Equipment Group 103A (19-inch alloys, heated steering wheel, THX Premium Audio, premium floor mats, heated rear seats, etc.) bundled with a massive single-panel glass moonroof for $6,530, the Technology package (adaptive cruise control, active park assist, lane keeping system, auto high beams, etc...) for $2,250, aluminum trim package (alloy accents on the doors, instrument panel and a leather-trimmed steering wheel) for $195 and rear inflatable seatbelts for another $195. The grand total, including Lincoln's $875 destination charge, was $49,090.




The standard infotainment suite includes MyLincoln Touch (the luxury brand's version of MyFord Touch), a full-featured package of communications and entertainment with voice-operated command, Bluetooth streaming and a cloud-based network of SYNC services. Voice input aside, the primary user interface is the console-mounted eight-inch touchscreen (navigation, climate control and vehicle settings may also be configured through the touchscreen – and information can be displayed simultaneously in quadrants). In use, Bluetooth phone setup was easy and intuitive, but we still find touchscreen displays finicky, as they generally deliver slower responses when compared to traditional buttons. Plus, and this seems to be an ongoing complaint, the MKZ's matte screen was covered in fingerprints after a day's use, and its angle (facing upward into the ambient light without a hood) only made the greasy marks more visible.
Immediately below the center display is a CD slot, followed by a touch-sensitive chrome volume bar, secondary left and right climate control inputs, a touch-sensitive chrome fan speed bar and additional climate controls. All are flush and back-lit, meaning they are invisible until powered. The innovative switchgear was easy to use, but round knobs still remain more intuitive and ergonomic (and they don't require the driver taking eyes off the road to activate them).
The MyKey ignition is keyless with its start/stop switch at the top left corner of the center console (it's in the same place on the Buick Verano). The aforementioned transmission buttons (PRNDS) are arranged vertically below it in a very logical configuration. After a quick orientation, operating the transmission through its button panel became very natural, intuitive and easy.
The front passengers will find the MKZ very comfortable. Even though the power-operated seats (controls located on the outboard sides of the lower cushion) are not heavily bolstered, they held occupants well during driving and seemed every bit as supportive after the hundredth mile as they did on the first. Rear seat passengers won't be grinning nearly as much, as the midsize MKZ is far from roomy aft of those front seats. Some adults felt it was even cramped – definitely not spacious (the Honda Accord and Volkswagen Passat are both nearly three inches shorter in overall length but their back seats are cavernous in comparison). The trunk is average in capacity, but its load mouth isn't very wide.



Those familiar with Ford's lineup will recognize the 3.7-liter V6 as the same engine stuffed in the nose of the Mustang and F-150 pickup. It does a decent job moving the two-plus-ton MKZ off the line with authority, but we found the six-speed automatic was caught off guard more than once when we asked for immediate power. Like most cars these days, the gearbox is chasing fuel economy so it takes a bit of coaxing to drop it into lower gears to induce thrust. There are paddles on the steering wheel (downshift on the left, and upshift on the right), but we never felt the urge to use them.
The brakes seemed strong for a street car, but steering feel was numb and missing feedback. The overall driving experience was pleasant, yet the MKZ lacked the engagement quotient common to the segment's best sport sedans (we didn't look for excuses to jump behind the wheel).
Lincoln has gone to extreme lengths to ensure the interior of its new MKZ was as serene as a monastery's meditation room. In addition to active noise cancelling (think of it as Bose QuietComfort headsets for the whole cabin), there is acoustic insulation in every nook and cranny and oversize engine mounts to limit the noise, vibration and harshness levels in the cabin. The engineering team's hard work paid off, as the sedan is impressively quiet at speed with only a subtle amount of wind noise from the mirrors.

Yet the serene confines seemed to work against the new sedan, as it encouraged us to evaluate the reinvented Lincoln Motor Company and weigh the MKZ against its established competition – keeping in mind that prospective owners will judge the product, not the quality or ownership experience, on a test drive.
Lincoln doesn't want anyone to think of its newest offering as a redesigned Ford Fusion with boosted luxury appointments and a $15,000 price premium, but the reality remains hard to ignore. A sinking feeling in our stomachs tells us this MKZ is still not distinct enough to buoy the luxury brand. In fact, the whole experience left us wondering... what would the underappreciated rear-wheel-drive Lincoln LS have matured into today had it been celebrating its 13th year of production?
Vital Stats
- Engine:
- 3.7L V6
- Power:
- 300 HP / 277 LB-FT
- Transmission:
- 6-Speed Auto
- 0-60 Time:
- 6.7 Seconds (Est.)
- Drivetrain:
- All-Wheel Drive
- Curb Weight:
- 4,002 LBS
- Seating:
- 2+3
- MPG:
- 18 City / 26 HWY
- MSRP:
- $37,155 (base)
The Lincoln Motor Company – assures us that Ford is committed to its success. The awkwardness of the statement (which feels vaguely like your mother telling you that she loves and supports you regardless of what everyone else thinks) was hard to escape when we recently spent a few days with the all-new second-generation 2013 Lincoln MKZ.
Launched earlier this year at the 2012 New York Auto Show, the MKZ is a midsize premium sedan that shares platforms with the Ford Fusion (also all-new for 2013). The sedan's primary competitors, according to Lincoln, include the Audi A6, BMW 5 Series, Cadillac CTS and Lexus ES Series sedans – each an established, accomplished player.
But Lincoln sees opportunity in the segment. They feel that today's customers, with values shaped by the recession, are open to new brands and experiences. Shoppers are seeking unique products and experiences (e.g., a more intimate dealer relationship) to substantiate the additional cost of a premium vehicle. With Ford firmly supporting its back, Lincoln is betting its future on product design, quality and an improved ownership experience.
The 2013 Lincoln MKZ is a real looker, especially when compared to its bland predecessor (launched as the Lincoln Zephyr for the 2006 model year, but renamed the MKZ after a refresh for 2007). The new sedan is sleek – almost futuristic – with distinctive styling that includes a sweeping roofline, taillamps that stretch across the rear façade, a new interpretation of Lincoln's split wing grille and fresh LED illumination. Overall, the look is clean and memorable. Even the "baleen" grille (our word, not theirs), which saw us raising our eyebrows on other Lincoln models, integrates surprisingly well here.
Similarities between the MKZ and Fusion are mostly hidden from view.Even though they share mechanicals, the similarities between the MKZ and Fusion are mostly hidden from view. The wheelbase is the same (112.1 inches), but the Lincoln is 2.4 inches longer (194.1 inches), .1 inch taller (58.2 inches) and half an inch wider (73.4 inches, excluding mirrors) than its relative. Interestingly enough, it is longer than the A6, 5 Series, CTS and ES as well.
The interior is also noteworthy. Lincoln has ditched its characterless past and gone with a sweeping cockpit highlighted by a flowing instrument panel with a standard touchscreen display. While the primary instrument cluster retains its analog speedometer and tachometer, the traditional shifter and mechanical parking brake have been replaced with flush buttons and switches to allow increased storage. The look is spacious in appearance, pleasing to the eye and clean.
Powering the new Lincoln are three different engines and two drivelines.
Standard gasoline models are fitted with the automaker's turbocharged 2.0-liter EcoBoost four-cylinder, rated at 240 horsepower and 270 pound-feet of torque on 87 octane. The all-aluminum engine is mated to a six-speed 6F-35 automatic transmission. The more powerful engine is a naturally aspirated 3.7-liter six-cylinder developing 300 horsepower and 277 pound-feet of torque (also on regular unleaded), mated to Ford's beefier 6F-50 six-speed automatic transmission. In the Sunshine Belt, most MKZ models will be front-wheel-drive, but all-wheel drive is a wise option for those in more challenging climates.
The more powerful engine is a naturally aspirated 3.7-liter six-cylinder developing 300 hp and 277 lb-ft.As it has in the past, the automaker is also offering an MKZ Hybrid. Under its hood is a 2.0-liter Atkinson-cycle four-cylinder, rated at 141 horsepower, supplemented by a 47-horsepower electric traction motor utilizing a lithium ion battery for storage (total system power is 188 horsepower). A continuously variable transmission is standard on the front-wheel-drive eco-friendly model.
Underpinning the new Lincoln is a standard Continuously Controlled Damping (CCD) suspension system with MacPherson struts and aluminum control arms up front and a multi-link configuration in the rear, while the steering is electric power assisted (EPAS). There are standard 12.4-inch disc brakes (single-piston sliding calipers) at all four corners hidden beneath 18-inch aluminum wheels wrapped in 245/45R18 tires (19-inch alloys are optional). The curb weight of the standard model (FWD 2.0) is 3,719 pounds, with the range-topping V6 (AWD 3.7) coming in at 4,002 pounds. Two tons is about average for the segment when fitted with AWD.
In terms of fuel efficiency, the MKZ 2.0 FWD earns 22 mpg city and 33 mpg highway, and the MKZ 3.7 is rated at 18 mpg city and 26 mpg highway (the MKZ Hybrid is rated at 45 mpg, in both the city and highway cycle). Those figures are significantly better than its predecessor, but the six-cylinder consumes more fuel than its competition.
The grand total, including Lincoln's $875 destination charge, was $49,090.In lieu of a traditional launch, where journalists are usually brought to a manufacturer-sponsored event for PowerPoint presentations, product demonstrations and prescribed driving routes, Lincoln cut to the chase and lent us a range-topping MKZ 3.7 AWD for a couple days. While it was nice to drive the luxury sedan on our own turf, we missed the traditional data dump and torrent of product information as it is excellent insight.
Nevertheless, our Ruby Red over Charcoal MKZ seemed attractive enough to speak for itself. In its premium form, it wore a $39,045 base price (the MKZ 2.0 FWD starts at $35,925 and the MKZ 3.7 FWD starts at $37,155). In addition to standard full power accessories, LED headlamps, remote start and Active Noise Control (ANC), added to its bottom line was the Preferred Equipment Group 103A (19-inch alloys, heated steering wheel, THX Premium Audio, premium floor mats, heated rear seats, etc.) bundled with a massive single-panel glass moonroof for $6,530, the Technology package (adaptive cruise control, active park assist, lane keeping system, auto high beams, etc...) for $2,250, aluminum trim package (alloy accents on the doors, instrument panel and a leather-trimmed steering wheel) for $195 and rear inflatable seatbelts for another $195. The grand total, including Lincoln's $875 destination charge, was $49,090.
The matte screen was covered in fingerprints and its angle only made the greasy marks more visible.It's best to take a few minutes to familiarize oneself with the MKZ before firing it up, as its ergonomics and infotainment system are not only unique, but worthy of a closer look.
The standard infotainment suite includes MyLincoln Touch (the luxury brand's version of MyFord Touch), a full-featured package of communications and entertainment with voice-operated command, Bluetooth streaming and a cloud-based network of SYNC services. Voice input aside, the primary user interface is the console-mounted eight-inch touchscreen (navigation, climate control and vehicle settings may also be configured through the touchscreen – and information can be displayed simultaneously in quadrants). In use, Bluetooth phone setup was easy and intuitive, but we still find touchscreen displays finicky, as they generally deliver slower responses when compared to traditional buttons. Plus, and this seems to be an ongoing complaint, the MKZ's matte screen was covered in fingerprints after a day's use, and its angle (facing upward into the ambient light without a hood) only made the greasy marks more visible.
Immediately below the center display is a CD slot, followed by a touch-sensitive chrome volume bar, secondary left and right climate control inputs, a touch-sensitive chrome fan speed bar and additional climate controls. All are flush and back-lit, meaning they are invisible until powered. The innovative switchgear was easy to use, but round knobs still remain more intuitive and ergonomic (and they don't require the driver taking eyes off the road to activate them).
The MyKey ignition is keyless with its start/stop switch at the top left corner of the center console (it's in the same place on the Buick Verano). The aforementioned transmission buttons (PRNDS) are arranged vertically below it in a very logical configuration. After a quick orientation, operating the transmission through its button panel became very natural, intuitive and easy.
The midsize MKZ is far from roomy aft of those front seats.Lincoln Drive Control, best explained as electronically customized powertrain and vehicle dynamics, is also standard on every MKZ. In a nutshell, it allows the operator to configure EPAS, CCD and ANC to their personal preferences for easy access while driving. Once set (a process that takes about a minute), a simple press of the transmission's "D" or "S" mode button immediately reverts all three to their presets. Again, we found it worked really well and switching between Drive and Sport was no more than a convenient button's push away.
The front passengers will find the MKZ very comfortable. Even though the power-operated seats (controls located on the outboard sides of the lower cushion) are not heavily bolstered, they held occupants well during driving and seemed every bit as supportive after the hundredth mile as they did on the first. Rear seat passengers won't be grinning nearly as much, as the midsize MKZ is far from roomy aft of those front seats. Some adults felt it was even cramped – definitely not spacious (the Honda Accord and Volkswagen Passat are both nearly three inches shorter in overall length but their back seats are cavernous in comparison). The trunk is average in capacity, but its load mouth isn't very wide.
Those familiar with Ford's lineup will recognize the 3.7-liter V6 as the same engine stuffed in the nose of the Mustang and F-150 pickup. It does a decent job moving the two-plus-ton MKZ off the line with authority, but we found the six-speed automatic was caught off guard more than once when we asked for immediate power. Like most cars these days, the gearbox is chasing fuel economy so it takes a bit of coaxing to drop it into lower gears to induce thrust. There are paddles on the steering wheel (downshift on the left, and upshift on the right), but we never felt the urge to use them.
The maximum performance summer tires – a Lincoln first – worked well with the MKZ's active dampers to keep the four-door stuck to the pavement.Handling was significantly better than expected. Much of the credit goes to our test vehicle's 40-series Michelin Pilot Super Sport tires. The maximum performance summer tires – a Lincoln first – worked well with the MKZ's active dampers to keep the four-door stuck to the pavement even in semi-aggressive cornering. We liked the Lincoln Drive Control's Sport mode the best of the three choices (Sport, Normal and Comfort) as the other two settings were comparatively soft and sluggish. And yes, there is a noticable difference between each.
The brakes seemed strong for a street car, but steering feel was numb and missing feedback. The overall driving experience was pleasant, yet the MKZ lacked the engagement quotient common to the segment's best sport sedans (we didn't look for excuses to jump behind the wheel).
Lincoln has gone to extreme lengths to ensure the interior of its new MKZ was as serene as a monastery's meditation room. In addition to active noise cancelling (think of it as Bose QuietComfort headsets for the whole cabin), there is acoustic insulation in every nook and cranny and oversize engine mounts to limit the noise, vibration and harshness levels in the cabin. The engineering team's hard work paid off, as the sedan is impressively quiet at speed with only a subtle amount of wind noise from the mirrors.
Yet the serene confines seemed to work against the new sedan, as it encouraged us to evaluate the reinvented Lincoln Motor Company and weigh the MKZ against its established competition – keeping in mind that prospective owners will judge the product, not the quality or ownership experience, on a test drive.
What would the underappreciated RWD Lincoln LS have matured into today had it been celebrating its 13th year of production?Our conclusion, after taking the Audi A6, BMW 5 Series, Cadillac CTS and Lexus ES into consideration, is that the 2013 MKZ falls short. While we found many things to like (its styling and cabin isolation are at the top of our favorites), there are significant compromises (second row comfort, small trunk, ergonomic gripes and a thirsty V6 to name a few) keeping it off our most-wanted list. Even though it may be the most stylish Lincoln we've ever driven, it is far from extraordinary.
Lincoln doesn't want anyone to think of its newest offering as a redesigned Ford Fusion with boosted luxury appointments and a $15,000 price premium, but the reality remains hard to ignore. A sinking feeling in our stomachs tells us this MKZ is still not distinct enough to buoy the luxury brand. In fact, the whole experience left us wondering... what would the underappreciated rear-wheel-drive Lincoln LS have matured into today had it been celebrating its 13th year of production?
Credit : Autoblog
Monday, December 3, 2012
Rides : Ford Launches Ad Campaign to Increase Interest in Lincoln
Ford will launch a new ad campaign to increase interest in its upscale Lincoln brand.
The ad campaign includes its first-ever Super Bowl commercial and it is aimed at drawing on the brand’s heritage. The campaign is to be launched today, December 3rd, and it has a 60-second TV commercial. The ad will open with an image of an actor playing the US president Abraham Lincoln, after who the brand is names.Lincoln, which is the second-largest US automaker, plans to attract younger customers and show a different side of its vehicles. Ford is sure that Lincoln’s glossier showrooms, fresh designs and the more personalized service will help boost sales.
“This is how Lincoln started. This is how we will become great again,” the automaker says in one print advertisement that will appear in major newspapers and online media Monday.By the end of November the new Lincoln MKZ sedan will reach Ford’s dealerships and other new models will be introduced by 2015. Ford plans to introduce the brand in China by 2014, to be able to take advantage of the increasing appetite for luxury vehicles in this market. Ford wants to lower the average age of the brand’s customers from 65 to 57 and increase the annual income by 50% to almost $160,000
Tuesday, January 10, 2012
Rides : Lincoln MKZ Concept looks to kickstart brand renaissance
Lincoln isn't inspiring many purchase decisions these days, as the luxury make sits in dead last in sales. That could change with the introduction of a few key products, starting with the 2013 Lincoln MKZ.
Ford marketing boss Jim Farley introduced the MKZ Concept at the Detroit Auto Show, and we very much like what we see. The concept, which should look a whole lot like the production model that goes on sale later this year, really pops on the elevated turn table. The rakish, full-length glass roof retracts so all four passengers can enjoy open air. We heard the word "bespoke" a few too many times during the presentation, but Lincoln promises a more individualized purchase and ownership experience.
Lead designer Max Wolff poured over the details of the luxurious interior, including unique stitching, individualized seating for four, push-button gear selector and a floating center stack that was inspired by modern suspension bridges. Wolff also pointed out that future Lincoln models will be designed at the automaker's new design studio in Dearborn, which employs 180 dedicated designers and engineers.
We don't have any information on powertrains, but we're expecting the production car to be released with all the info at the New York Auto Show. Hit the jump to read over the Lincoln press release, and feel free to peruse the high-resolution images from the Detroit Auto Show.
Press Release
Lincoln MKZ Concept: Future Vision Today
DETROIT, Jan. 10, 2012 – The new Lincoln MKZ Concept, revealed today at the North American International Auto Show, signals a significant step in Lincoln's reinvention, providing a clear vision of its next-generation vehicles.
"With the Lincoln MKZ Concept, we are not introducing a new car. We are essentially introducing a new brand," said Derrick Kuzak, Ford Motor Company group vice president for Global Product Development. "The MKZ Concept is the next step in the reinvention of Lincoln, something we've been quietly but aggressively pursuing."
Lincoln MKZ Concept: Exterior
The MKZ Concept strongly hints at the production model arriving in dealerships later this year, as well as Lincoln's design future.
"The MKZ Concept's shape is a vision of simplicity completed with just a few strokes," said Max Wolff, Lincoln design director. "Our movement as a brand is toward something we call elegant simplicity. It's something warmer and more restrained, which is moving away from complex designs and traditional luxury." (View a video highlighting the main design elements of the Lincoln MKZ Concept here.)
Warm hues are evident in every aspect of the new vehicle's Cognac-colored exterior. The deep finish is achieved with a rich base coat covered in multiple layers of tinted clear-coat finishes.
By retaining key, recognizable brand design elements, the MKZ Concept remains clearly identifiable as a Lincoln. One example is the more refined interpretation of the split-wing grille, introduced on the 1938 Lincoln-Zephyr. (Click here for image.)
The sedan's profile is dominated by a long, sleek and sweeping roofline that allows the design to break away from the traditional sedan three-box shape. The lengthening of the roofline enables a more flowing, elegant and more naturally aerodynamic appearance. (Access Lincoln MKZ Concept specifications here.)
A panoramic glass roof spans uninterrupted from the windshield to the top of the backlight. Integrated into the sedan's aluminum and boron steel superstructure, the fixed-glass expanse extends to the side roof rails of the cabin, creating an airy, open interior. (Click here for gallery.)
LED technology enabled an extremely thin and distinctive full-width taillamp graphic. Exhaust tips are cleanly integrated into the rear fascia.
Lincoln MKZ Concept: Interior
The Lincoln MKZ Concept's four-seat interior is open, warm and inviting. "The front graphic is repeated in the dramatic sweep of the instrument panel, helping tie the interior to the exterior. These flowing forms create a comfortable and functional interior that particularly appeals to the younger, more diverse customers we are targeting," said Wolff.
Innovative interior features include push-button transmission gear selection, an open, tiered center console and liquid crystal instrumentation. The reconfigurable 10.1-inch Thin Film Transistor (TFT) LCD positioned ahead of the driver operates with the latest version of MyLincoln Touch™ as does the nearly flush-mounted center 8-inch LCD touch screen.
Responsibly harvested poplar wood, aluminum in bright and satin finishes as well as leather help create a sculptural, luxurious and comfortable interior space. Champagne-colored leather seats with dark taupe accents feature a champagne perforation pattern, so-called because the perforations on the seat backs conjure the image of champagne bubbles rising from the bottom of a glass.
Lincoln MKZ Concept: Engineering
The Lincoln MKZ Concept is a styling study that rides on an all-new midsize platform. The sedan is capable of utilizing multiple powertrain options in front-wheel-drive and all-wheel-drive configurations.
Like the recently introduced MKS and MKT with EcoBoost™, the Lincoln MKZ Concept features Lincoln Drive Control and the sophisticated Continuously Controlled Damping (CCD) adjustable suspension. (Click here for information on these Lincoln technologies and here for background on the Lane Keeping System, another feature integrated into the MKZ Concept.)
The Business of Lincoln
"Lincoln is an important part of our company's success," said Mark Fields, Ford Motor Company president of The Americas. "The luxury piece of the industry is significant. In any given year in the U.S., the luxury segment is 11 to 13 percent of overall sales, and it is important for us to win customers in the luxury market with strong new vehicles. That is a key reason we have invested so heavily in Lincoln."
During the past 14 months, Lincoln has built a dedicated team – including designers, engineers, quality and manufacturing experts as well as marketing and sales leaders. The team includes people from luxury brands, some outside of automotive.
"This team wakes up every morning thinking about Lincoln – and only Lincoln," Fields said. "These are the people committed to delivering world-class vehicles with a customer experience to match."
Many of the new team members begin working this year in the all-new Lincoln Design Studio in Dearborn, Mich.
Under Wolff's direction, construction of the 40,000-square-foot studio began in early 2011 and ultimately will house more than 180 modelers, engineers, stylists and designers in a space that encourages creativity and collaboration.
"This is the first time Lincoln has had its own studio since the 1970s," said Wolff. "Having our own space is critical to the continued development of the brand. We are passionate about creating beautiful, even seductive, vehicles – and the MKZ Concept marks just the beginning."
DETROIT, Jan. 10, 2012 – The new Lincoln MKZ Concept, revealed today at the North American International Auto Show, signals a significant step in Lincoln's reinvention, providing a clear vision of its next-generation vehicles.
"With the Lincoln MKZ Concept, we are not introducing a new car. We are essentially introducing a new brand," said Derrick Kuzak, Ford Motor Company group vice president for Global Product Development. "The MKZ Concept is the next step in the reinvention of Lincoln, something we've been quietly but aggressively pursuing."
Lincoln MKZ Concept: Exterior
The MKZ Concept strongly hints at the production model arriving in dealerships later this year, as well as Lincoln's design future.
"The MKZ Concept's shape is a vision of simplicity completed with just a few strokes," said Max Wolff, Lincoln design director. "Our movement as a brand is toward something we call elegant simplicity. It's something warmer and more restrained, which is moving away from complex designs and traditional luxury." (View a video highlighting the main design elements of the Lincoln MKZ Concept here.)
Warm hues are evident in every aspect of the new vehicle's Cognac-colored exterior. The deep finish is achieved with a rich base coat covered in multiple layers of tinted clear-coat finishes.
By retaining key, recognizable brand design elements, the MKZ Concept remains clearly identifiable as a Lincoln. One example is the more refined interpretation of the split-wing grille, introduced on the 1938 Lincoln-Zephyr. (Click here for image.)
The sedan's profile is dominated by a long, sleek and sweeping roofline that allows the design to break away from the traditional sedan three-box shape. The lengthening of the roofline enables a more flowing, elegant and more naturally aerodynamic appearance. (Access Lincoln MKZ Concept specifications here.)
A panoramic glass roof spans uninterrupted from the windshield to the top of the backlight. Integrated into the sedan's aluminum and boron steel superstructure, the fixed-glass expanse extends to the side roof rails of the cabin, creating an airy, open interior. (Click here for gallery.)
LED technology enabled an extremely thin and distinctive full-width taillamp graphic. Exhaust tips are cleanly integrated into the rear fascia.
Lincoln MKZ Concept: Interior
The Lincoln MKZ Concept's four-seat interior is open, warm and inviting. "The front graphic is repeated in the dramatic sweep of the instrument panel, helping tie the interior to the exterior. These flowing forms create a comfortable and functional interior that particularly appeals to the younger, more diverse customers we are targeting," said Wolff.
Innovative interior features include push-button transmission gear selection, an open, tiered center console and liquid crystal instrumentation. The reconfigurable 10.1-inch Thin Film Transistor (TFT) LCD positioned ahead of the driver operates with the latest version of MyLincoln Touch™ as does the nearly flush-mounted center 8-inch LCD touch screen.
Responsibly harvested poplar wood, aluminum in bright and satin finishes as well as leather help create a sculptural, luxurious and comfortable interior space. Champagne-colored leather seats with dark taupe accents feature a champagne perforation pattern, so-called because the perforations on the seat backs conjure the image of champagne bubbles rising from the bottom of a glass.
Lincoln MKZ Concept: Engineering
The Lincoln MKZ Concept is a styling study that rides on an all-new midsize platform. The sedan is capable of utilizing multiple powertrain options in front-wheel-drive and all-wheel-drive configurations.
Like the recently introduced MKS and MKT with EcoBoost™, the Lincoln MKZ Concept features Lincoln Drive Control and the sophisticated Continuously Controlled Damping (CCD) adjustable suspension. (Click here for information on these Lincoln technologies and here for background on the Lane Keeping System, another feature integrated into the MKZ Concept.)
The Business of Lincoln
"Lincoln is an important part of our company's success," said Mark Fields, Ford Motor Company president of The Americas. "The luxury piece of the industry is significant. In any given year in the U.S., the luxury segment is 11 to 13 percent of overall sales, and it is important for us to win customers in the luxury market with strong new vehicles. That is a key reason we have invested so heavily in Lincoln."
During the past 14 months, Lincoln has built a dedicated team – including designers, engineers, quality and manufacturing experts as well as marketing and sales leaders. The team includes people from luxury brands, some outside of automotive.
"This team wakes up every morning thinking about Lincoln – and only Lincoln," Fields said. "These are the people committed to delivering world-class vehicles with a customer experience to match."
Many of the new team members begin working this year in the all-new Lincoln Design Studio in Dearborn, Mich.
Under Wolff's direction, construction of the 40,000-square-foot studio began in early 2011 and ultimately will house more than 180 modelers, engineers, stylists and designers in a space that encourages creativity and collaboration.
"This is the first time Lincoln has had its own studio since the 1970s," said Wolff. "Having our own space is critical to the continued development of the brand. We are passionate about creating beautiful, even seductive, vehicles – and the MKZ Concept marks just the beginning."
Thursday, October 27, 2011
Rides : Pandora Internet Radio Service goes standard on Lincoln models
Three
of the Ford’s Lincoln models, namely MKZ, MKZ Hybrid and the Navigator,
will include as a standard feature the leading internet music service
provider Pandora, via the SYNC system, using the AppLink feature. This
offers compatibility with Android, BlackBerry and iPhone smartphones.
Jessica Steel, Pandora executive VP of business and corporate stated: “Our listeners want Pandora everywhere they are, and the car is at the top of that list. We’re delighted that Lincoln luxury drivers now have easy access to their personalized radio stations behind the wheel.”Besides the fact that Pandora may be controlled through the standard methods like dashboard and steering wheel-mounted controls, the SYNC AppLink functions of will allow also voice control, so that the drivers will be able to change radio stations or rate a song only through simple voice command.
Pandora is the leading internet music service provider, counting 80,000,000 users in February 2011, from 46 million a year ago, and 22 million in 2009. Also, at the beginning of the year, Pandora offered to the listeners 800,000 songs from 80,000 artists. For 2011, company’s official stated that they expect a revenue about $270 million, representing year-over-year growth of between 96% and 100%. In 2010, almost 86 percent of Pandora’s revenues ($78 million) was made through advertising, the rest of 14 percent ($12 million) being added by subscriptions.
Tuesday, August 30, 2011
Rides : Lincoln planning seven new/improved models, includes Navigator EcoBoost
The Lincoln lineup is in desperate need of a design intervention, and Automotive News reports that help is on the way. Ford product development boss Derrick Kuzak reportedly told dealers that Lincoln will receive seven new or refreshed models by 2014, including a little love for the long-ignored Lincoln Navigator.
The Navigator will reportedly receive the twin-turbo 3.5-liter EcoBoost engine option for the 2012 model year, giving large luxury SUV buyers a more fuel efficient option. The Navigator could also receive some design tweaks, but we're not expecting anything close to a full redesign.
The Lincoln sedan lineup will also get some attention, with the MKS and MKZ receiving substantial updates for the 2013 model year. The MKZ will reportedly be completely remade, with all-new sheetmetal that should look very little like its Ford Fusion counterpart. The MKS will also distance itself from its more pedestrian platform-sharing Ford Taurus, with a sleeker design and more premium materials.
Lincoln may also diversify their crossover offerings, including a new compact 'ute based off the Ford Focus platform that should arrive during the 2013 model year. The MKX, which was just re-penned for 2011, is also scheduled to receive an all-new platform based off Ford's global mid-size architecture for 2014. The MKT could receive a minor refresh for 2013, but then again Ford could wind up ditching the big crossover altogether or relegate sales of the model to livery and fleet customers.
A key component to future Lincoln redesigns will be minimizing any connection between the luxury make and any Ford siblings. Changes could include far more differentiated sheetmetal, different wheelbases and unique powertrains.
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