Super Bowl Ratings Set Record In 2013

The 2013 Super Bowl has set a ratings record, CBS announced Monday morning.
Though the final numbers have not been tallied, the network issued a press release touting the milestones its broadcast had reached.
The game, which saw the Baltimore Ravens eke out a win over the San Francisco 49ers, drew an overnight household rating of 48.1/71 in metered markets -- the highest ever. That means that one out of every two televisions in the country was watching the game. The blackout that struck in the third quarter was not included.
Not surprisingly, Baltimore had the highest ratings of any of the markets Nielsen looked at.

 

Credit : Huffington Post

Rides : Kate Upton washes 2014 Mercedes-Benz CLA in glorious slow motion for Super Bowl

Mercedes-Benz made news in December when we learned that Kate Upton, the Sports Illustrated swimsuit edition cover model, would be pitching the automaker's all-new 2014 CLA at the Super Bowl next month. With Mercedes determined to target a more youthful buyer for its stylish compact sedan, choosing a beautiful 20-year-old pinup seemed to make good sense.

In order to tease us before the big game, the German automaker has just released a 90-second video with the very seductive Upton interacting with soap suds and her blonde hair. The real Super Bowl ad, partially filmed in New Orleans (where the game will take place) will feature the bombshell along with R&B star Usher.

Scroll down to watch the German automaker's uncharacteristic presentation, and let us know if this risqué Carl's Jr.-like ad direction is a good way to shake up the company's staid image, or if you think it demeans the brand.

For the record, we've watched this video more than two dozen times and we still haven't seen a Mercedes-Benz. Maybe one more time will do the trick...

 

Spotted: The New Mercedes-Benz CLA in its First Starring Role

MONTVALE, NJ – While the official public debut of the much-anticipated Mercedes-Benz CLA four-door coupe is still nearly two months away, the vehicle has been spotted at red carpet premiers, racing alongside Formula One cars, and doing the club scene. The CLA, a seductive and dynamic new coupe which will create a new entry point for the Mercedes-Benz brand, is the centerpiece of a new 60-second ad that will debut in the fourth quarter of the year's biggest night in television advertising: Super Bowl XLVII.

The ad, which was created by Merkley+Partners (NYC), is a tongue-in-cheek depiction of how far a person might go to get their heart's desire and what shape the "good life" might take. Filmed in part on location in New Orleans, MBUSA went full throttle with star power including Kate Upton and Usher playing themselves. But the commercial is more than just glitz, glamour and the unveiling of the CLA. It's another example of the company's ties to the city. Long before purchasing the naming rights for the "Mercedes-Benz Superdome," which will be the site of this year's game, the company had been a supporter of the community. In October 2010, 180 employees from across the country spent more than three hours planting 125 trees to help restore some of what was lost to Hurricane Katrina. This year, as part of their $1.3 million national-commitment to Laureus USA, MBUSA joined with Laureus and Coaches Across America in New Orleans to train and place 26 coaches in 11 local after-school sports programs with a goal of providing safe afterschool activities for area youth.

In addition to setting its ad in New Orleans, MBUSA will have a series of onsite activations in the city on the day of the game. In the weeks ahead, the company will roll out a robust social media campaign, complementing the ad while building awareness and engagement prior to the arrival of the CLA in the Fall.

The company expects the CLA to bring in new buyers with an unexpected price point for the brand and a highly stylized, sporty design. Among its notable features is a dynamic on-board connectivity package allowing access to popular social media sites.

The CLA will make brief appearances at select events over the next few weeks leading up to its official world premiere at the Geneva Auto Show in March 2013.

About Mercedes-Benz USA

Mercedes-Benz USA (MBUSA), headquartered in Montvale, New Jersey, is responsible for the
distribution, marketing and customer service for all Mercedes-Benz products in the United States. MBUSA offers drivers the most diverse line-up in the luxury segment with 14 model lines ranging from the sporty C-Class to the flagship S-Class sedans and the SLS AMG supercar. MBUSA is also responsible for the distribution, marketing and customer service of Mercedes-Benz Sprinter Vans and smart in the US. More information on MBUSA and its products can be found at www.mbusa.com, www.mbsprinterusa.com and www.smartusa.com

 

Credit : Autoblog

NBC issues full apology after MIA gives the middle finger during Super Bowl show

 

NBC has been forced to issue a full apology after MIA raised her middle finger during the half-time show at last night's (February 5) Super Bowl.

The singer, who was performing with Madonna on her new single 'Gimme All Your Luvin'' alongside Nicki Minaj, held her middle finger up during a section of the track. You can see video footage of the incident by scrolling down to the bottom of the page and clicking.

In a statement given to the Hollywood Reporter, NBC said: "The NFL hired the talent and produced the halftime show. Our system was late to obscure the inappropriate gesture and we apologize to our viewers. There was a failure in NBC's delay system. The obscene gesture in the performance was completely inappropriate, very disappointing, and we apologise to our fans."

MIA's middle finger aside, Madonna's half-time show went off without a hitch. She was joined onstage by LMFAO, who blended their hit singles 'Party Rock Anthem' and 'Sexy And I Know It' with her track 'Music', while Cee Lo Green also joined the singer to sing on 'Open Your Heart' and 'Like A Prayer'.

Madonna also performed her hits 'Vogue' and 'Express Yourself' during the 12-minute performance. You can see the full set by scrolling down to the bottom of the page and clicking.

In the Super Bowl itself, the New York Giants overcame the New England Patriots by 21 points to 17. 

 

Video : Madonna Super Bowl XLVI Halftime Show (feat. LMFAO, M.I.A., Nicki Minaj & Cee Lo Green)