Kia has been spending big on Super Bowl advertising for a few years now, but its commercials have been hit or miss. Its ad for the big game in 2010 entitled "Joyride" was a hit for bringing toys from our childhood to life behind the wheel of a Sorento, but last year's "One Epic Ride" was a definite miss. Kia's ad for this year's Super Bowl, called "A Dream Car. For Real Life," will likely be a hit.
The premise is simple: A fairy who visits bedsides with magic dust that guarantees good dreams accidentally trips over a slipper and spills his whole bucket of sprinkles on an unsuspecting, demographically targeted and non-threateningly handsome 30-something man. The resulting indulgent dream stars Victoria's Secret model Adriana Lima, 80's hair band Motley Crue (looking a little worse for wear, we might add) and UFC fighter Chuck Liddell. There's also a school bus-sized sub sandwich being cut in half by lumberjacks and a roaring crowd of thousands of bikini-wearing beauties.
In the midst of all this REM-induced revelry is the Kia Optima, because what other car would your subconscious pick to impress Ms. Lima?
Kia has also published a five-hour-long video of Adriana Lima waving a checkered flag in slow motion on YouTube, because hey, if you've got her on set for the day, why not?
