
It's been a while since we last heard from
CSR,
but that changed earlier this week, when the company unveiled its new
SiRFprimaII and SiRFusion platforms, alongside its SiRFstarV
architecture. According to the UK-based firm, both SiRFstarV and
SiRFusion are designed to provide more accurate geographic data and
enhanced
indoor navigation capabilities across PNDs and other mobile devices. SiRFstarV, the logical follow-up to CSR's
SiRFstarIV
architecture, culls location data not only from GPS, but from Galileo,
Glonass and Compass satellites, as well as a range of radio signals,
accelerometers, gyros and compasses. All this information is fed to the
user via the SiRFusion platform, which combines data from radio systems
and sensors to provide constantly updated location graphics. Together,
both SiRFstarV and SiRFusion promise to help users find their way around
both indoor and outdoor locales, within an accuracy range of ten to 15
meters.
The SiRFprimaII platform, displayed above, is strictly geared toward
in-car navigation and infotainment systems. This system combines a
SiRFprimaII SoC and TriG RF multi-GNSS radio with CSR's Bluetooth and
WiFi technologies to create a multimedia rich, touchscreen-based in-car
environment. Geared toward both ODMs and OEMs, this hardware-software
combo enables drivers to get more reliable navigation data, while
allowing passengers to stream video, surf the web and manipulate
everything via remote control. As for that SoC, it's powered by a 1GHz
ARM Cortex A9 app processor, features an LCD controller for displays of
up to 1280 x 720 resolution, and boasts a pair of 3D graphics and video
accelerators.
Press Release
CSR Takes Location to the Next Level with SiRFstarV(TM), SiRFusion(TM) and SiRFprimaII(TM)
Seamless Indoor and Outdoor Navigation for Mobile Devices; Premium
In-Vehicle Infotainment Features for Mainstream Auto Markets
SAN FRANCISCO, Nov 01, 2011 (BUSINESS WIRE) -- Locations & Beyond
Summit -- CSR plc today strengthened its leadership in the mobile and
automotive location markets, announcing the launch of its
next-generation SiRFstarV architecture, the SiRFprimaII SoC auto
infotainment platform and the SiRFusion end-to-end location platform.
Introduced to top industry executives at the annual Locations &
Beyond Summit, the new CSR offerings take location to the next level,
with SiRFstarV and SiRFusion enabling exciting new products that
significantly improve the user experience for a broad range of location
applications used indoors and outdoors on mobile devices and SiRFprimaII
significantly improving the auto navigation experience for mainstream
consumers.
"Whether it's localised search, social networking, mobile promotions
or an intelligent mobile assistant, location is rapidly becoming a
fundamental contextual element for delivering relevant information from
the cloud to people on the go. Regardless of where people are, indoors
or outdoors, in their cars or walking about, more accurate and reliable
location is essential to enhance the consumer experience with a broad
range of applications," said Kanwar Chadha, Chief Marketing Officer for
CSR and founder of SiRF. "Since 1995, our vision has been to deliver
innovations that bring the benefits of location to mainstream consumers.
With our SiRFstarV architecture and SiRFusion platform, we are breaking
the barrier to providing a seamless location and navigation experience
to consumers, both indoors and outdoors. Our SiRFprimaII auto
infotainment platform is designed to enable a premium automotive
navigation, entertainment and augmented reality experience that is
affordable for everyone."
SiRFstarV Architecture
The SiRFstarV architecture introduces a new approach to location and
navigation. Instead of relying solely on GPS to determine position, the
SiRFstarV architecture gathers real-time information from GPS, Galileo,
Glonass and Compass (when operational) satellites, multiple radio
systems, such as cellular and Wi-Fi(R), and multiple MEMS sensors, like
accelerometers, gyros and compasses. It then combines this real-time
information with ephemeris data, mapping, cellular base station and
Wi-Fi access point database information, and other cloud-based aiding
information using the SiRFusion platform. By fusing all this data, the
SiRFstarV architecture is able to take location and navigation to the
next level, providing precise location and navigation indoors as well as
outdoors.
CSR is demonstrating the SiRFusion platform on an early implementation of the SiRFstarV architecture at the Summit.
SiRFusion
A breakthrough innovation to enhance the consumer experience with
indoor and outdoor location- and navigation-enabled applications, the
SiRFusion self-learning, end-to-end location platform "fuses" multiple
radio signals and sensor inputs to constantly provide extremely reliable
and accurate location. Mobile products using SiRFstarV and SiRFusion
will be able to make a seamless transition between outdoor and indoor
navigation as people make their way through countries, cities,
neighbourhoods, parks, shopping malls, convention centres, airports,
train stations or other large structures while continuing to utilise a
variety of location-enabled services and applications. Unlike other
systems that require costly manual surveys to build and maintain a
database of indoor Wi-Fi radio locations, the SiRFusion platform
constantly updates its database automatically using crowdsourcing
techniques.
"Our research clearly indicates that location has quickly gained
traction with consumers as an essential contextual component for many of
the applications they use and depend upon with their mobile devices,"
said Tim Bajarin President of Creative Strategies, Inc. "The SiRFusion
platform will shine a bright light into what until now has been a
location dead zone, and should attract a lot of attention from mobile
device makers as a way to extend the usefulness of location into any
indoor setting for the first time."
SiRFprimaII
The SiRFPrimaII auto infotainment platform brings the features of
premium, location-aware in-vehicle infotainment systems to the
mainstream market. It integrates a multi-GNSS location engine supporting
GPS, Galileo, Glonass and Compass satellites to improve the navigation
system performance in obstructed environments, Combined with
SiRFDRive(R) dead reckoning software, the SiRFprimaII delivers seamless
navigation experience whether driving in dense urban canyons or through
tunnels or multistory parking lots. Its powerful new 3D graphics and
video accelerators, ARM Cortex(TM) -A9 application processor and other
key components bring the ultimate in navigation and entertainment
experiences to mainstream consumers. Its graphics and multimedia
capabilities are also designed to make new concepts like augmented
reality practical for the mainstream automotive market. In-dash or
on-dash, the rich multimedia, touch user interface and powerful
computing capabilities of the SiRFprimaII SoC combined with CSR
connectivity and audio technologies enable OEMs and ODMs to focus their
limited resources on creating highly differentiated, feature-rich
navigation and entertainment systems at competitive price points.
Press Release
CSR SiRFprimaII™ Platform Brings Premium Navigation and Infotainment System Features to the Mainstream Auto Market
Innovative Platform Supports Worldwide Satellite Systems, Robust Connectivity and Rich Visualisation
Locations & Beyond Summit, San Francisco, CA – 1 November 2011 –
CSR plc (LSE: CSR; NASDAQ; CSRE) today introduced the SiRFprimaII auto
infotainment platform, a comprehensive solution that raises the bar for
the next generation of connected, location-aware in-vehicle infotainment
(IVI) systems. The SiRFprimaII platform helps IVI makers reduce their
product development, manufacturing and BOM costs and quickly bring the
features of premium navigation- infotainment systems to the mainstream
automotive market.
"Our vision is to enrich the mainstream consumer auto navigation
experience, in-dash or on-dash. With its support for all global
navigation satellite systems, robust connectivity capabilities and
next-generation applications like augmented reality, the SiRFprimaII
platform is a great step forward in that direction," said Kanwar Chadha,
Chief Marketing Officer for CSR and founder of SiRF. "With today's
simultaneous launch of the SiRFprimaII platform for the automotive
market and the SiRFstarV™ and SiRFusion™ platforms for mobile devices,
we are taking the mainstream consumer location experience to the next
level."
The SiRFprimaII platform launch includes the SiRFprimaII SoC and TriG
RF multi-GNSS (global navigation satellite system) radio, which together
can support all global navigation satellite systems. As part of its
system platform strategy, CSR is offering a comprehensive solution of
pre-integrated and validated hardware and software that provides all the
infrastructure necessary to bring navigation and a modern family room
infotainment experience into the car. This comprehensive platform
solution combines the CSR SiRFprimaII SoC and the TriG RF radio with the
CSR8311™ Bluetooth® and CSR6031™ Wi-Fi® solutions and CSR Synergy™
integrating software to form the heart of a robust, touchscreen-based
system that lets drivers navigate reliably and passengers entertain
themselves with DVDs or streaming video, enjoy hi-fi stereo audio
through speakers or wireless headsets, use a remote to control
everything, connect their laptops via Wi-Fi and much more.
"The second-generation SiRFprimaII SoC and the new TriG RF front end
form the nucleus of a pre-integrated hardware and software platform
solution that embodies all our core competencies in location,
connectivity and multimedia technologies and is designed to support the
features and quality needs of our automotive customers," said Charlie
Lesko, General Manager of the Automotive Business Area at CSR. "Our
comprehensive platform reference design helps our customers reduce their
product development time and cost and enables them to quickly bring
innovative auto navigation and infotainment systems to market that are
affordable for mainstream consumers everywhere."
The complete CSR platform solution is also supported by all the CSR
location, connectivity and audio enhancement software, including aptX®
high-fidelity wireless audio technology, CVC™ noise reduction and echo
cancellation, SiRFInstantFix® and SiRFDRive® location advances and more.
SiRFprimaII SoC
Utilising 40nm CMOS process technology, the CSR SiRFprimaII SoC
combines a powerful application processor, multi-GNSS baseband location
processor, DDR3 and NAND flash memory controllers, analog power
management functions, superior audio codec, hardware accelerated full
1080p HD multimedia decoding, hardware 3D graphics acceleration, LCD
touchscreen controller for displays up to 1280 by 720, PHY/UART/GPIO
interfaces and more in a single package.
The powerful ARM Cortex™-A9 application processor, running at speeds
up to 1GHz, delivers more than twice the throughput of the original
SiRFprima device, providing plenty of muscle to run the latest
navigation, entertainment, communication and information apps. And with
three to four times more powerful graphics and multimedia acceleration
compared to the first generation, the SiRFprimaII SoC delivers crisper,
smoother operation for a more pleasing user experience and enables
emerging technologies like augmented reality.
TriG RF Multi-GNSS Radio
Utilising 40nm CMOS process technology, the TriG RF front-end global
navigation satellite system (GNSS) radio is an advanced multi-GNSS
solution that improves the location and navigation performance of
SiRFprimaII and other CSR auto navigation SoCs. Supporting all currently
planned global navigation satellite systems, including GPS, Glonass,
Galileo and Compass (when operational), the TriG RF radio's multiple
GNSS positioning technology is designed to take advantage of these
satellite systems to improve position availability and accuracy at low
cost.
Availability and Pricing
The industrial-grade SiRFprimaII SoC and TriG RF radio devices are
available now for products slated for manufacturing starting in 2012,
and auto-qualified parts are planned for 2013. An evaluation board and
form-factor reference design are available, including board-support
packages, for the Android™, Microsoft® Windows® CE and Linux GENIVI
operating systems. Please contact CSR for pricing information.