Showing posts with label Financial Tips. Show all posts
Showing posts with label Financial Tips. Show all posts

Monday, October 22, 2012

Five Ways Small Businesses Can Make the Most of Facebook

Small business owners are usually stretched pretty thin in terms of time and budget. Most businesses want to thrive on Facebook but can't devote the kind of time they'd really want to make an impact. Try spending about 10 minutes a day on your Facebook page for regular upkeep. It's always a good rule of thumb to expect the initial setup of your page to be 80 percent of your Facebook time commitment and then the other 20 percent for consistent updates and maintenance 10 minutes a day.
Why devote 10 minutes a day to Facebook? There are many reasons why, but most importantly Facebook can help strengthen your relationships with your customers. The smaller your business, the more important these connections can be to help keep your company thriving. Highlighting the human factor of your company is what creates strong relationships between customers and your business. Facebook helps facilitate these emotional connections on a larger scale before or after an in store visit, phone call or other customer interaction.

Here are five ways to make the most of your time on Facebook:
1. Use Photos to Share Your Products and Services: Photos are the most effective means of driving engagement on Facebook, according to a study by Buddy Media, because people are innately visual and Facebook caters to this fact. The more quality interactions customers have with your photos on Facebook, the more word of mouth marketing works to spread the news of your business to your customers and their Facebook friends. People are innately intrigued by what they can't typical see, so give them a behind the scenes look at what's happening at your business. Share photos of your processes, like making a coffee if you own a cafe or repairing a sweater if you're a seamstress. Also, showcase your employees (preferably smiling) to further bring attention to the human aspect of your business. Often businesses are discouraged because they don't have an expensive SLR camera, but all it takes today for a stunning photo is shooting with the camera on your smartphone. Snap away and begin posting to see what is and isn't resonating with your audience.
2. Facebook Offers: Advertise your online or instore sales using Facebook's new ad unit called Offers. This ad allows a business owner to highlight their existing promotions within the Facebook's ecosystem to a larger audience than they would be able to regularly reach when posting. This is a paid ad, but the first ad is free for small businesses. After your first ad has run, the price is dependant on how many people you wish your offer to reach. These ads are relatively inexpensive and can cost as little as $10 to reach 5,000 to 9,000 relevant people. Think of this feature as pay to play reach for your business.
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Facebook suggests the following quick tips for making the most of Offers:
● Give high quality and exclusive offers.
● Re-share offer post every three days; do not post a new one.
● Pin the offers post to top of your page.
● Offer text should be short with a clear call to action; leave out marketing jargon.
● Images should be colorful and simple.

3. Install Free Apps on Your Page: Every Facebook page has a banner displaying four tabs at the top right, below your cover photo. One of these tabs, which can't be changed, is the photos tab that highlights all the photos shared on your Facebook page up to this point. What you can change and customize for your business are the other three tabs to the right of the photo tab which allow you to highlight applications of your choice, free or paid. It's not required, but it's certainly recommended that you add apps to these tabs to provide a more engagingexperience. Whether you wish to showcase your upcoming events, Instagram photos, tweets, email sign up form or whatever else, there's plenty of free applications like these in this sentence to choose from. Start by searching the Facebook App Center for apps you'd like to addto your page and if you come up short, use a search engine to find a Facebook app (since Facebook search can be unreliable at times). For example, search: facebook email app in Google, Bing or Yahoo.
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4. Schedule Posts from Facebook: Your time is valuable; maybe you don't have 10 minutes a day to spare for Facebook everyday. Facebook allows page owners to schedule posts to be published at a later date. Set aside time to schedule posts at the beginning or end of the week to make sure you're giving your business proper coverage on Facebook, while saving yourself time. This feature allows admins to schedule links, photos, status update and videos ahead of time. At this time, you can't schedule photo albums, events, questions, offers or milestones. Begin by choosing what type of content you wish to add to your Page, write text for it and the choose the small clock icon in the lower-left of the sharing tool. Choose the future year, month, day, hour and minute you'd like your post to go live and then click schedule to finalize your posting.


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You can delete scheduled posts from your activity log but you can't edit them, so make sure you're satisfied with your scheduled posts before finalizing. This is a perfect tool to get ahead on your Facebook posts. Be sure to return to your page each day, to respond to any feedback on your Facebook page.
5. Interact with Customers Right from Your Smartphone: When a person posts on your wall or on a post shared on your Page, its extremely important to respond with insightful information in a timely manner when appropriate. Answering questions, responding to compliments, dealing with complaints and removing spam is one of the most important ways to give your audience the best experience possible on Facebook. Your community is made up of your current and potential customers, supporting them in any way you can will help strengthen their relationship with your business. Satisfaction helps breed loyalty. If your customers feel both loyal to your business, its more likely you'll have a strong, long-term connection with them.





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The best way to manage feedback on Facebook page with limited time is by using the Page Manager app. Download this app on your iPhone to answer private messages, wall posts, comments on your posts or to deal with any other community management tasks. The app allows you to update your Page and check Page insights as well but the best way to utilize this app is for viewing your notifications in real time to ensure you're handling your customer's needs as they arise.
 
Credit : Huffington Post

Thursday, July 19, 2012

Rides : Auto Loans Accessible for Every Customer

Auto Loans Accessible for Every Customer

The auto loans for customers are increasing, as low interest rates help banks to get money cheaper.
Loans are especially attractive for customers with credit scores of 679 or lower, called subprime buyers, as banks can charge higher interest rates. The interest rate for a deep subprime loan (the credit score under 550) for a new car is 12.9%, and for buyers with bigger credit scores is 3.2%.
“Consumer spending is still very conservative. People aren’t going hog wild like they did before the recession,” said Lacey Plache, chief economist for the auto information site Edmunds.com.
Here are the loan rates and estimated monthly payments for buyers that want to purchase a new or used car, on a 5-year loan if they trade in a car worth $5,000 for a new, fully loaded $24,775 Toyota Camry sedan.
For the Super prime, with credit score of over 740, loan rates are around 3.2% for a new car and 4.4% for a used one. The monthly payment would be $357. For Prime (680-739) loan rates are 4.5% for a new vehicle and 6.4% for a used one, with a monthly payment of $368. For Nonprime (620-679) the loan rates are 6.5% for a new car and 9.5% for a used one, with monthly payments of $386. For Subprime (550-619) the loan rates are 9.9% for a new car and 14.4% for a used one. The monthly payment is $419. For Deep subprime (549 or lower) the loan rates are 12.8% and 17.9%, while the monthly payment is $447.

Thursday, January 12, 2012

Four Career Tips From Billionaires Who Never Graduated College




A college diploma is not a prerequisite for obtaining an absurd amount of wealth. Out of the 400 richest people in the U.S., 63 entrepreneurs don’t have one–more than 15% of the list. With total U.S. student debt surpassing $1 trillion and unemployment pushing above 10% a budding entrepreneur might be tempted to skip university and instead enroll in the school of hard knocks. Author Michael Ellsberg spent two years interviewing business titans who did just that for his book The Education of Millionaires (Penguin Group, 2011). Here are a few lessons gleaned from four billionaires who learned from life experience, not lecture halls. Inspired? Great. If not, you can always plop down six figures and head to campus.




Sean Parker | Facebook | Net worth: $2.1 billion

SKIP COLLEGE; GOOGLE YOUR EDUCATION
“When these incredible tools of knowledge and learning are available to the whole world, formal education becomes less and less important. We should expect to see the emergence of a new kind of entrepreneur who has acquired most of their knowledge through self- exploration.”
Dustin Moskovitz | Facebook | Net worth : $3.5 billion

YOU CAN ALWAYS GO BACK
If Facebook hadn’t worked out after he left college to join Mark Zuckerberg, he said, “I could have gone back to Harvard anytime. My friends might not be there anymore. I might have to start over socially. That was a risk. But it was a pretty small risk compared to the opportunity at the time.”
Phil Ruffin| Treasure Island Casinos | $2.4 billion


LOOK OUT FOR NO. 1
Ruffin’s last duty as someone else’s employee was to repossess a monkey. He quit and founded a chain of stores, and later, hotels and casinos. “The advice I would give to young people? Quit your job. Don’t work for anybody. You really can’t make any money working for someone else.”
 John Paul DeJoria | Paul Michell Systems; Patron Tequila | $4.0 billion

GET THICK-SKINNED
The Navy vet slept in an ancient Rolls- Royce ( RYCEY.PK – news - people ) on Sunset Strip as he slung shampoo door-to-door before making it big with Paul Mitchell. “I learned sales and marketing from knocking on a hundred doors a day. You quickly discover that you’ll get 99 slammed in your face before you make a sale.”

Credit : Forbes.com

Friday, July 8, 2011

Ten Ways to Live in NYC On the Cheap (Like It Matters To Me...)


Danny Lobell

This week’s lesson: How to survive in New York City on the cheap.

1. Buy $1 Pizza
pizzaI found a place in Times Square that sells $1 dollar pizza. The pizza was good and cheap but only the plain slices. If you wanted a topping it doubled to $2. So I started finding ways to get free toppings. One thing you can do is ask for some of the garlic from the Garlic knots on top. Also try taking off the cheese and then covering the saucey slice in Parmesan cheese instead. Then put little pieces of the original cheese on and around the slice. Now you feel like you’re in a fancy pizzeria! It’s really all about improvising with free things. I asked for a glass of water with extra lemon the other night at a restaurant. I took sugar off the table poured it into my glass, squeezed the lemon, and made lemonade for free. It was on the menu for $4!!! Also mine was fresh squeezed and customized to my sweetness satisfaction.
2. Find a Reasonably Priced Homeless Guy
quarterCompare and contrast what the local homeless guys are asking in the neighborhood. Some only want 5 cents whereas others are asking for a whole quarter. It is important to stick with the same guy so that if you’re ever short on your fare for the subway you can hit him up for a loan and he will have to oblige. Think of him as an ATM with no fee and an authentic smell of the city pre-Guiliani.
3. Learn Some Arabic
arabicIt’s important to have an account with your local deli owner. You need to learn a few words of Arabic. This is what I will teach you:
“Shock-run” means thank you. Just drop that in from time to time and then mumble something about how shit the American Government is as you pay for your Yodeles. By the third or fourth visit he will ask you if you’re Arabic. This is where you say nothing- just smile wink and pay for your drakes. You never give a definitive answer to that question but one day later that week go to pay and then say “Habibi it’s ok I bring you two dollars next time my friend?” then they will say “ok brother” then you say “thank Alla shock-run” and congratulations you now have your first virtual credit card. No plastic, no interest no mess.
Shock-run you say?  Afwan Habibi, Afwan (you’re welcome).
By the way, if your friendship ever gets to the point where he offers you a ride on his flying carpet, remember three things.
  1. That might mean a totally different thing than it did in the Disney film.B
  2. e careful who’s flying it and where he went to pilot school.
  3. Check if it has bedbugs.
4. Free Concerts
concertMy favorite place is the subway and my favorite band are the three Mexicans that run from Subway car to Subway car at every stop. I want to just hand them a bowl and some avocados and then have them make me guacamole on the spot like they do in fancy restaurants. I think I will try that sometime soon. I wonder sometimes if those guys think they are going to be the next Beatles and if they just get on the right Subway platform they will hit big like the four lads did on Sullivan. Oh to play the A train Essey das my dree’. Crey’se eh!
5. This One I Call: “Want to watch a live taping of a Jerry Springer type show but can’t get tickets?”
springerTake a trip your local food stamp office. There you will find many fights break out on the long DMV-like lines where people are waiting endlessly for food stamp approval and no one is in a good mood. Also you can really see NYC as a melting pot again because every race and ethnicity is on that line. Watch an Indian and a Hassidic Jew fight a Puerto Rican and a black lady over who was in line first. Spoiler alert: the black lady wins that one but then gets bought out by the Jew and her place on line is then rented to the Indian. The Puerto Rican then storms past all of them as he gives them the finger. It’s a magical place full of fun and adventure.
I know this is off topic but would you call Ed Lover a “Black media legend” at his age? McDonald’s does and so does a 400 pound Tranny from Trinidad. I learned that at a food stamps office the hard way, I can’t say more than that.
6. Get Kicked Out of Boutique Puppy Shops
puppyThis is just some harmless fun I like to have when I can’t afford a movie ticket. I go into crazy expensive puppy mill retail specialists and complain how all my dogs drop like goldfish, apparently feeding them Muscle Milk and Aderall is bad, who knew?! Then I ask to play with one cause “the one I just bought last week is already almost ready to tap out” then you argue that you’re a paying customer as Antwon the “pup-a-rista” pulls you out the door by your ear all as you scream “You can’t do this, I’m calling the better business bureau on you!” Seriously though folks don’t kill your dogs.
7. Start Crashing Functions at Hotels
hotelMost hotels in NYC have various events with catering. All you need for this is a nice suit, a smile and an expired room card key. Just something that you can flash at security real quick so you can get in without a problem. These functions are the mecca of free food moochery. Plus, you can network with everyone from IT guys from San Antonio to the manager of a regional branch of a Saab dealership in Milwaukee. Oh, the interesting people you will meet.
8. Free Condoms
condomsAll the magazine covers claim that they know what the best sex is. But they don’t. I’ll tell you right now what it is: free sex. And when I say free sex, I mean sex that’s totally free. Find a partner in your neighborhood at a local bar while sipping on some of that homemade lemonade I told you about earlier. You can’t offer to buy her a drink. In this egilaterian world, that’s sexist. In fact, tell her that. She’ll be so impressed with your psuedo feminist philosophy that you will have her buying drinks and the cab back to your place in no time. When’s the last time you rode in a cab? If you want to make the cab ride even classier, have her throw the driver an extra dollar to put on a fake British accent. That way, you’ll feel like you have your own personal chaffeur. “That will be all, Buckley!” “My name is Waheed.” “Sure it is Buckley. Sure it is.”
Alright, so here’s where the free condoms come in. Grab some in the bar – every bar in NYC has free city-sponsored condoms. Make sure you have an empty Trojan wrapper handy, though. When she’s not looking, slip it over the free NYC one. Then turn around, make it look like you busted open the wrapper, and bust out that free condom. The safest sex is the sex that doesn’t put any strain on your bank account.
9. Sell Candy for Your “Basketball Team”
fundraisingIt is a well known fact that if it wasn’t for M&M and Snickers bars being sold on the NYC subway system, there would be no NBA. This guy came up to me, asking me to buy candy to support his basketball team. He must have been pulling that scam for so many years, he forgot he was 50. What basketball team was that? The old lying men on the subway basketball team? Eh? Eh? Heh heh heh heh? Well, whatever. The point is, you gotta find your scam.
10. Go to the Park
parkThis one is no joke. I really just think people need to start going to the park. It’s got fresh air, many ways to exercise. It’s good to be around nature and no matter what you’re like, you’ll always look good in a park because there will always be someone who is more of a creep there than you. And best of all, it doesn’t cost a damn cent. You can always try and crash a picnic while you’re there. Just look for the dates that don’t seem to be going too well. Walk over to them and say “I couldn’t help but notice that your picnic doesn’t seem to be working out for you guys. Since there probably won’t be a second date anyway, do you mind if I finish off that watermelon and hummus?” People love when you do that. Usually they will say “yeah sure” and then you will all just laugh and take in the sunshine.

Monday, June 20, 2011

Finance : 7 life lessons from the very wealthy


Please excuse the very wealthy for feeling a bit under siege lately.
Taxes for the top 2 percent are very likely to go higher. Uncle Sam’s share of capital gains and dividend income might rise, and means-testing for Social Security and Medicare is probable. In the United States, the very rich hold most of that wealth in dollars, which are worth increasingly less. As income inequality has grown dramatically in the nation, the very wealthy are blamed for all manner of social ills.

Rather than pile on the wealthy, this week I’d like to approach the subject of money a little more philosophically. There are surprising insights to be gleaned from the experiences of the very wealthy regarding their investments and experience with wealth.

Some context: In my day job, I come into contact with very high-net-worth individuals. These include young technologists with modest portfolios to families that measure their wealth in nine and 10 figures. For the math-averse, that’s hundreds of millions to billions of dollars.

Over the years, I have had some fascinating conversations with people who have hospitals and graduate schools named after them. I’d like to share some of the things I have learned from these folks.
 
1. Having money is better than not having money.
 
Sure, this may be obvious, but let’s get it out of the way upfront. Money may not buy you happiness, but it buys many other important things. Like financial security, excellent health care, education, travel and a comfortable retirement. In a word: freedom.
 
2. Don’t become “cash rich” and “time poor.” 
 
Devoting all of your waking hours to making money is a problem, especially in professions with a partnership fast track. Lawyers, doctors, bankers and accountants can get so caught up in the competitive nature of their jobs that they lose touch with their family. Any semblance of a normal personal life disappears, and a very unhealthy balance between work and home can develop.
Work is the process of exchanging your time for money. Remember: What you do with your time is far more meaningful than the goods you accumulate with your money. If you are working so much to become rich but you ignore your spouse and miss seeing your kids grow up, you are actually poorer than you realize.
 
3. Memories are better than material objects.
 
You may be surprised to learn that among the monied set, expensive cars, yachts, houses, jewelry and watches come at the end of the list.
Their priorities? Memories and accomplishments. This was especially true when it came to family. Toys matter less than good times.
The rule of diminishing returns is a harsh mistress with luxury goods. Do you really think $100,000 audio speakers sound 20 times better than a pair of $5,000 speakers? (They don’t). Is a $250,000 sports car five times faster than a $50,000? (It is not). These days, you can buy quite a lovely home for $1,000,000 (and much less in the country’s interior). Those $10,000,000 manses are not 10 times roomier. Anyone who has owned a $10,000 Rolex will tell you that a $39 Casio keeps better time.


When discussing the benefits of wealth, I have heard again and again about amazing experiences, family get-togethers, vacations, shows, sporting events, weddings and other events as these people’s most important life experiences. While these things cost money, nearly every family can afford reasonable versions of them.
 
4. Watch your “lifestyle leverage,” especially early in your career.


Those partnership-track careers? The dirty little secret: Those firms love to get their young employees leveraged up. They will even help you get that way, co-signing mortgages for big houses or even directly lending you the cash on favorable terms.
They encourage up-and-comers to spend extravagantly; they extend lines of credit to their rising stars. You need a big house with a jumbo mortgage; you cannot pull up to a business meeting in anything less than the best luxury car. It is part of their corporate culture.
Isn’t that nice of them?
Not really. The big banks, investment shops, law firms and accountants have learned how profitable it is to have “golden handcuffs” on their best employees. These highly-leveraged, debt-laden wage slaves will work harder, put in longer hours and stay with the firm longer than those debt-free workers.
Besides, overleveraged employees do not leave to work at a new start-up or a smaller, more family friendly competitor.
You recent graduates: Remember this when you are offered credit on generous terms. Your leverage is your detriment.
 
5. Having goals is incredibly important.
 
I have a friend who is a serial entrepreneur. He was a board member in a household-name dot-com from the 1990s. He sold his stock — too early, I warned at the time — for $30 million. (It would have been worth $90 million a few months later.)
But that didn’t matter to him — he planned to use that money for his next company, which he promptly built and sold for $250 million. He rolled that l into his third venture, which he cashed out of for a cool $1 billion. His long-term goal, and the ability to execute that vision, are what led him to incredible success.
He once said something that has stayed with me: “I am always surprised at how many people have no goals. They simply let life’s river flow them downstream.”
There is a Latin phrase associated with military actions: “Amat victoria curam.“ It translates as “Victory loves careful preparation.” You would be amazed at what you can accomplish with planning.
 
6. You must live in the here and now.
 
Goals are important, but don’t miss out on what is happening today.
This is especially true among entrepreneurs, corporate execs and Type A personalities. Do not let dreams of that mansion on a hill prevent you from enjoying the home you live in.
This is an area that can easily veer into cliche. Rather than risk that, I’ll simply remind you of what John Lennon sang in “Beautiful Boy”: “Life is what happens to you while you’re busy making other plans.”
 
7. It helps to be incredibly lucky. 
 
I am struck by how many very wealthy people I know — especially tech entrepreneurs – have expressed being grateful for their good luck. Again and again, I have heard the phrase: “Being smart is good, but being lucky is better.”
Rather than leave you with the impression that success is simply a roll of the dice, I am compelled to remind you what the Roman philosopher Seneca the Younger was reputed to have said: “Luck is where preparation meets opportunity.”
I don’t know whether it’s better to be smart or lucky, but I would suggest that making the most of the opportunities takes more than just dumb luck.


Tuesday, January 25, 2011

Finance - 6 Ways to Become a Millionaire


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The road to wealth is littered with plenty of potholes. But you can avoid a flat tire, and smooth out your path to riches by using these 6 simple strategies.

Create a Personal Expense Account


Open a checking account just for household expenses with whatever's required to avoid monthly service fees (around $2,000, typically). Next, figure out roughly how much your monthly expenses—everything from electricity to entertainment—should run, and direct-deposit that much into the account from your paycheck. Put the rest of your paycheck into your savings account and let it accumulate until you need it. Not only have you just taken the guesswork out of saving, but you've also created a budget without the hassle of doing a monthly line-by-line accounting of what you've spent. If you have $2,100 left in your checking account at the end of 1 month, sweep the extra $100 into your savings account. If you have $1,900 left, cut back on expenses the following month.

Take a Salary Cut


The cash you don't see every month can only help you. "Our younger clients not only are not maxing out their 401(k)s," says Scott Kahan, a certified financial planner in New York City, "but they're not taking advantage of their employers' matching funds—that's free money." The tax benefits amount to free money as well: Every $1,000 you contribute saves $300 in taxes. Don't put less than 10 percent of your salary into your retirement plan each month. Because of the tax benefits, your take-home pay will drop by only 7 percent. That seems like a lot, but trust us, you'll never miss it. And in 10 years, you'll be giddy every time your 401(k) statement arrives. Oh, if you're under 30, put all your money in stocks. At 30, start drizzling in cash, bonds, and other safe investments.

Don't Ever Borrow From Your 401(k)


Dipping early into your 401(k) is a terrible idea for two reasons, says J.J. Burns, a certified financial planner in Melville, New York. First, the money you borrow will no longer be compounding with interest. If this sounds like no biggie, consider: Borrowing $50,000 at age 35 and paying it back 4 years later will reduce your nest egg by $325,000, assuming historical returns, at retirement. Second, because you repay your loan with after-tax dollars and pay taxes when you withdraw that cash at retirement, you're taxed twice on the same money.

Become a Predator


During a downturn, emotions like guilt or fear can prevent you from making wise purchases. Are you thinking about making an offer on a foreclosure, or buying some cheap furniture or jewelry off Craigslist from a guy who's down on his luck? The herd would call you a vulture, but you're buying from a willing seller—not taking advantage of him. That guy (and even that bank) is just trying to make a clean start. So shrug off the stigma. The economy will thank you.

Hold Steady


For people who are a decade or more away from retirement, investing in the stock market has proved to be the best way to grow wealth. But most investors can't match the market's performance. Why? Because sell-offs freak them out. They tend to sell on the dips and then miss out on the climbs. A 2005 University of Michigan study found that if you'd invested $1,000 in an index fund in the beginning of 1963 and sold at the end of 2004, your money would have grown to $74,000. If you'd missed the 10 best days for the market over those 42 years, you'd have only $44,000. And had you sat out the best 90 trading days—just 0.85 percent of the total—you'd have only $2,700.

Indeed, the market may feel like a yo-yo if you follow it day to day. But imagine that a boy is playing with that yo-yo as he climbs a steep hill. That metaphor best captures how the market has performed over the years, says Ric Edelman, the author of The Truth About Money. The gains have tended to be longer—and larger—than the dips. Edelman's koan: "Focus on the hill, not the string." In other words, stiffen your spine and keep buying through those dips. That's the only way to make the most of the climb.

Keep Your Perspective


You can't predict where hemlines are going or when the Saints will repeat, but you can bet your last dollar on two things: First, the economy soars and plunges, and second, nothing rises in price endlessly. The only people who seem to remember these truths and act on them—that is, those who can overcome the recency effect—have a lot of experience, says Nofsinger. "People who've been in the game long enough, whether it's real estate or anything else, have seen the cycles and had the chance to curb their overconfidence."

So seek financial counsel from people who not only are impartial (that is, not trying to sell you anything) but have also been there and done that—two or three times. That means working with financial planners, real-estate agents, and other professionals who have been in business 15 years or longer. With their help, you'll see the future: Yours.