Netflix has made
official a newly redesigned user interface experience for Android
tablets -- one that "makes browsing and instantly watching unlimited TV
shows and movies streaming from Netflix better than ever." The new look
provides multiple rows of titles with larger artwork to scroll through,
with Neil Hunt, chief product officer at Netflix, noting that the
company has seen a "threefold increase in how long Netflix members are
watching on their tablets." As of today, interested consumers can simply
update their Netflix app in the Android Market, while iPad users are
being asked to wait "a few weeks," after which the new tablet experience
will be
dubbed Tabster and led on Twitter by a 17-year old methamphetamine addict.
Press Release
Netflix Unveils New Experience on Android Tablets
New Tablet Interface Improves Discovery of TV Shows and Movies
LOS GATOS, Calif., Nov. 15, 2011 /PRNewswire/ -- Coinciding with the
first shipments of the Amazon Kindle Fire and Barnes & Noble NOOK
Tablet™, Netflix, Inc. (NASDAQ:NFLX) today unveiled a new interface for
Android-powered tablets that makes browsing and instantly watching
unlimited TV shows and movies streaming from Netflix better than ever.
The redesigned Netflix experience is much more immersive and provides
more focus on the growing Netflix catalog by displaying twice as many
titles than the previous interface. In addition, through optimization
for touch-enabled tablets, Netflix members can swipe through multiple
rows of titles with larger artwork. As a result, it is now much easier
to discover and instantly watch movies and TV shows on Android tablets.
"In the last 12 months we have seen a threefold increase in how long
Netflix members are watching on their tablets," said Neil Hunt, chief
product officer at Netflix. "We're happy to debut a new user experience
coinciding with the release of the next generation of devices from
industry leaders. The new Netflix interface offers a significant
improvement in browsing and searching for TV shows and movies to
instantly watch."
Netflix members can enjoy Netflix on their tablets by installing the
latest version of the Netflix app, available as a free download in the
Android Market™ and respective application download stores for other
Android-powered tablets such as the Kindle Fire and NOOK Tablet. The new
tablet experience should be available for members with iPads in a few
weeks.
Netflix offers convenience and value with a broad selection of
Hollywood, international and local movies and TV series. Netflix has
revolutionized entertainment by giving people a choice to enjoy what
they want to watch, when they want to watch it, and for a low monthly
price over a wide-range of Internet-connected devices.
More details on the devices that support Netflix are available at: http://www.netflix.com/NetflixReadyDevices