Hotel, motel, Holiday Innnnnnnn?
Nope, it’s the Hotel BPM — the borough’s, and perhaps the world’s, first hip hop hotel.
“It’s sleek, trendy and sexy, just like me,” said Bijal Panwala, also
known as DJ Bijal, the visionary behind the six-story, 76-room getaway
on 33rd Street in Greenwood Heights.
The 29-year-old mix master, known for his work on Sirius Satellite
Radio, named his lodge after the phrase “beats per minute” — the pace
count of a song — and it’s undeniably a rapper’s delight.
There’s a Bijal-crafted playlist ringing out in the halls, a
green-and-black color scheme (even the facade has green streaks), and a
stash of Vibe, The Source, Rolling Stone, and SPIN magazines in each
room.
When guests make reservations, they also make track requests so that
they’ll hear their favorite Biggie jam in the bathroom’s speakers. Don’t
worry, the mirrors are steam-proof in case guests want to bump the
whole album in the bathroom.
The beat don’t stop, but thankfully the rooms are soundproofed.
Hip hop experts say it could be the next big hotel — if it can attract the right mix of old-school events.
“Hip hop culture is already dominating the world,” said James
Bernard, a Park Slope resident and founder of hip hop mags The Source
and XXL. “I’d like to see this work, but you’ll need to have more than
just magazines, murals, and music in the hallway.”
To wit, the young deejay would have to cater to the older generation
of hip hop fans who have money and still love old-school parties,
according to Bernard.
DJ Bijal, who’s collaborated with the likes of Akon and Che’Nelle, says he’s ready to take on that challenge.
And Brooklyn’s the perfect place to give it a go, according to the turntable wiz.
“I figured what better place to start my career than Brooklyn,” said
DJ Bijal, who lives in New Jersey but graduated from Long Island
University in Fort Greene. “It’s about music, arts, fun, and being who
you are — and so is this hotel.”
Indeed, Brooklyn has been home to some of hip hop’s finest, including
Jay-Z, Mos Def, who now goes by the name Yasiin Bey, and the Notorious
B.I.G. — natives of Bedford-Stuyvesant.
DJ Bijal said that he opted for Greenwood Heights, however, because
it offers respite from the hustle and bustle of the borough’s better
known rap hot spots.
“In the words of Jay-Z, ‘You could’ve been anywhere in the world, but
you’re here with me,’” said DJ Bijal. “‘I appreciate that.’”
Rooms at Hotel BPM start at $139 for a king bed.
Hotel BPM [139 33rd St. between Fourth and Third avenue], opening May 1. Visit, www.hotelbpmbrooklyn.com.