In 2012,
Tomorrowland
drew 180,000 dance music fans from over 75 countries around the world
to the small municipality of Boom, Belgium. With international demand
booming every year, festival organizers, ID&T, decided to give
Belgians an exclusive pre-sale, selling all 80,000 tickets in one day.
The worldwide sale took place two weeks later, with the last 100,000
tickets selling out in 43 minutes. To meet the overwhelming demand from
abroad, the festival organizers are now thinking about hosting the
festival at locations across the globe.
Rarely giving an interview, co-founders of ID&T and brothers, Michiel and Manu Beers, spoke to
De Tijd, a Belgian financial newspaper, on the future of Tomorrowland after recieving an award for the best festival in Europe.
“It’s our ambition to organize a Tomorrowland on every
continent. We have received requests for versions of Tomorrowland from
all over the world e week. From rich Russians and Indians to promoters
in Australia, the US and South America. We will do it, but on our
conditions, and only in places where we feel comfortable.”
The brothers have apparently added ten additional staff members to
ID&T in order to prepare the international enterprise. “Creating a
festival like Tomorrowland is complex,” says Manu Beers. “It’s a matter
of building a city in three days and creating a total experience;
complete with restaurants, bakeries and hamburger stands. Every detail
counts. Relocating an entire factory of activity to another country is a
damned difficult task. We want to do it well, so we are not committing
ourselves to a date.”
The other ID&T co-founder, Duncan Stutterheim,
told us he
had no intentions to move Tomorrowland to North America yet hoped to
bring Mysteryland to the US by 2014. With major festivals already
planning expansion this year, one has to wonder if the EDM festival circuit is beginning to
become oversaturated. One thing is for sure though, you won’t hear any of us complaining about Tomorrowland.
Credit :
Dancing Astronaut