Showing posts with label DJING. Show all posts
Showing posts with label DJING. Show all posts

Thursday, September 12, 2013

The End of DJing



First off, if you’re reading this on your cell phone and you’re in the middle of a dance floor at a club, say good night to your friends, pay your tab, walk outside and step in front of a bus.  The world thanks you.

I’ve been meaning to write this article for some time and I’m actually glad that I didn’t.  So many things have happened in the years since this seed was planted and they all help to buttress my perspective.  Whether or not you agree with me after reading this doesn’t matter to me at all.  As a DJ and a person who might consider killing himself if he went deaf because he loves music that much, I live this.  This is my life.  If something happened and I never DJ’d another gig, I would be satisfied with my career.  I’ve played all over the United States, in other countries and with too many amazing artists and DJs to name.  I’ve supported myself playing music to make people dance.  I have no complaints or regrets.

Also, as of writing this final draft, my heart is broken by all the recent calls from DJ friends who are “over it”.  These are good people and great DJs who have reached their breaking point from terrible music, unresponsive or abusive crowds, less-than-savory nightclub staff (from bathroom attendant up to owner) and all sorts of other bullshit unique to the profession of DJing.  The thing they love, their reason for getting up in the morning is damaged beyond repair.
This article is long because I care.  Read the whole thing if you care.

“The Story”
A few years ago on Cinco De Mayo, a club I worked for booked the legendary Crooklyn Clan to perform a 4 turntable set.  Some of you know CC from their record pool and classic party breaks, some of you don’t know them at all.  But if you’re in the know, you know that Riz & Sizzahandz are 2 of the baddest DJs to ever do it.  After the gig we did the late night grub thing and as if almost by accident, one of the most life-changing conversations I’ve ever had happened.  I don’t remember the point of the story being told but at one point either Riz or Siz said “after DJing”.
“You mean when you guys stop DJing one day?”, I asked.
“No, when DJing ends.”, they said.

You could tell it was a conversation they had previously had at length and were in agreement about the concept.  They broke it down like this…

“One day real soon, all of this is gonna end.  Sure there will be people DJing but it won’t matter.  When all the veterans retire, us, Jazzy Jeff, Rich Medina, Bobbito, Scratch, Prince Paul, all the good music cats, it’s over.  We can’t keep the good music parties going, venues don’t want it because it doesn’t bring a bottle service crowd and all the good music venues are closing.  People bought the buildings on either side of APT in NYC and called in noise complaints until it closed.  Who the fuck does that?!  And all the DJs are becoming interchangeable.  All clubs play the same 100 songs so why pay someone extra because they do it better?  Most of the crowds don’t care anyways.  Can I ask you a question?”
“Yeah.”, I said with my mouth hanging open.

“I have about 5,000 disco records.  Lots of hard to find shit I got from labels back in the day.  I’m gonna rip it all to digital.  You want it?”, Riz asked.
“Yeah.  Are you serious?”
“Yep.  What do you want?” .
“Uhh… Can I have all of it?  Is this a trick question?”, I said.

“You know how many younger DJs I ask that question to and they all say the same thing?  They say, “Gimme whatever will work in the club”.  They just want 20 disco tracks to have their “disco set”.  They don’t actually like disco.  They don’t give a fuck about the music.  They’d play the same 20 disco songs for the rest of their life and not care.”, Riz told me.

I was sitting at a table with 6 or 7 other DJs and nobody said anything.  Good DJs.  DJs that had been doing this for decades.  None of us could argue with them.  Our minds were blown.
I’ve told this story so many times in the past few years to DJs and nobody has argued with me.

The Causes
Some people say that everything happens for a reason.  I like to think that things happen for a bunch of reasons.  I listened to an interview with Chuck D one time and he explained how Hip-Hop started because of a specific intersection of technology, geography, socio-economic climate, popular thought, music and other variables.  It was a set of circumstances that will never happen again.  The same is true for the rise of rock music, the reason certain fashion trends take hold or why revolutions start.  There isn’t a singular cause behind “The End of DJing”, it’s a myriad of ideas, actions, trends other factors that will be the death of the DJing that we know and love.  The tragic irony is that I’m watching it die at almost the same speed that it becomes more popular than it has ever been.

Music
OBVIOUS STATEMENT ALERT:  DJing is about music.  Music is the most powerful thing in the world (next to love).  When you realize that music can change your mood, make you cry, trigger your happiest memory, connect you with other people and change your perspective of a situation, you’ll listen to music differently.  Watch a movie without music.  Boring as fuck.  Try to make love to your girlfriend with the wrong music on, it’s just. not. the. same.  Lift some weights to the wrong soundtrack.  Your workout won’t be your best.  Trust me.  This is my job.  I’m supposed to pick the song that’s your ideal soundtrack to whatever you’re doing.  And there’s a perfect song for every situation.

Popular music sucks.  You probably just got kinda mad at me for saying that and I might not even be talking about what you like.  The rock doesn’t rock.  The Hip-Hop couldn’t be farther from what made the world love it.  Pop is so carefully calculated for maximum catchiness it doesn’t have an ounce of soul.  EDM is a bastardized Top 40 version of house.  Country is unbearable for a million reasons (and I like old country music).  Don’t even get me started on all the new popular music that sounds like the 1890s and has banjos.  This is going to come as a surprise to younger readers but there were long periods of time in history when the most popular music was also the best.  Not only was Michael Jackson the most popular artist on Earth, he made THE best music.  Appetite For Destruction was one of the biggest selling albums and made Guns N’ Roses the biggest band on the planet at the time because the band and the album were amazing.  I don’t even think my brain could handle listening to the radio in the 50s, 60s or 70s.  I would die of sheer enjoyment.
In some weird twist of irony, now often times the worst music is the most popular.  Rack City, bitch.
Popular music has been in a steady decline.  In 2003 a US survey calculated that 43% of all songs played on the radio were produced by the Neptunes.  (If you don’t know who the Neptunes are, walk in front of a bus.)  43%?!  And it was good.  Not necessarily my preferred choice for “good music” but good as far as club classics.  Timbaland was churning out good party music from his aptly named studio “The Hit Factory”.  Usher.  Timberlake.  Lil Jon.  People were making music you wanted to play, wanted to dance to and wanted to listen to.  Where did everyone go?  Did you guys get bored of making great club music?  Play DMX “Party Up” today.  Still gets a reaction.  Play the most popular song from 4 years ago.  You will get the middle finger.

People used to listen to music in the home.  When I woke up my dad had classic rock radio on in the house.  The bus driver was playing his favorite station on his little radio on my way to school.  My mom had on Anita Baker in the car.  My parents owned records and a record player.  Read interviews with Jay-Z or Whitney Houston or Just Blaze.  They’ll tell you what their parents were listening to.  There’s no music in the schools, there’s no music in the homes.  Music isn’t being taught on instruments or even just as a listening pleasure.  It’s not hard to see why kids don’t know who Ray Charles, The Beatles, Madonna, Charlie Parker or Nirvana are.

True story:  A while back I went to visit a friend who was working on a cruise ship.  Some of the entertainment staff had been on the boat for a very long time (years) and hit me up for new music.  No problem.  At the time the biggest song was Big Sean’s “Dance”.  The staff thought the song, along with several others I gave them, was a joke.  They thought it was a fake song from a wacky morning radio show.  They were appalled.

If you think popular music is good, you probably also think McDonald’s makes good burgers.  One day if you’re lucky you’ll get a good burger and then maybe you’ll figure it out.

Radio
When I was growing up in the 90s in Pittsburgh, there were so many radio stations.  We had classic rock, alternative rock, pop, jazz, oldies, soft rock, several college radio stations playing the most randomest shit ever, classical, talk radio, Top 40 and country.  Each station had different shows with different formats.  Late at night all the stations played whatever they wanted.  Rock stations played local groups on Sunday nights and people could call in to vote on new songs.  On most of these stations you could call up at any time and request a song.  If you didn’t have money to buy tapes or CDs, you could get a fairly well rounded dose of music for free from the radio.
Now in Pittsburgh ClearChannel owns the country, rock, classic rock and Top 40 stations.  They all spin the top 10 songs in their format every hour.  The DJs on the stations don’t actually choose music anymore.  People are fed the songs that labels want you to hear ad nauseam.  The Telecommunications Act of 1996 removed the restrictions on the number of radio stations that a single company could own.  Now ClearChannel owns 99.9% of the stations in the top 250 markets in the United States.  (For more depressing statistics, watch the documentary “I Need That Record“.)

TV
MTV used to play music videos.  The entire video.  There were programs like Headbanger’s BallYO! MTV RapsSuper Rock and 120 Minutes for specific genres.  BET had Rap City.  You could learn about new music of all kinds.  Even the non-music programs like Liquid TV were refreshing and unique and stimulating.  Now music channels play reality shows.
Here’s Lady Gaga’s DJ pretending to DJ on a talk show…

Speaking of reality shows… Now there are “reality” shows about DJing.  If you think there’s anything real about reality shows, you probably think Pamela Anderson was born with a great rack, too.  Having friends that tried out for these shows, were on these shows and worked for companies somehow involved with these shows, the behind-the-scenes stories that I heard were unreal.  First, if you don’t drink Smirnoff and refuse to be photographed holding a bottle, you’re not going to “win”.  I don’t care if you DJ and it cures cancer.  These shows are about selling product, just like Sprite ads used Hip-Hop (showing my age) to sell product.  If you watched any of these shows, hopefully you were entertained but know that it’s a big joke.  Also DJ Hero is wack.  Now go read a book.
Here’s an actual Smirnoff ad they ran during the Master of the Mix promo.
And here’s my conversation with a brand recruiter.
You really didn’t have any DJs on staff to help with this?!
Still think it’s all about the music?  Hire a “Fashion DJ“.  Lots of Blue Steel right there…

Technology
A year after “The Story” occurred, again on Cinco De Mayo, a club down the street booked DJ Scene.  (If you’re a DJ and you don’t know who Scene is, walk in front of a bus.)  We had some mexican food before our gigs and he told me about what happened the night before.  The opening DJ at the club he played the previous night was DJing on an iPad.  This was right around the time when iPads had just come out.  A fucking iPad.  Scene said he played it cool, asked the guy what the software was, filed that info away and did the gig.  Later that night when he got back to the hotel, he paid $20, downloaded the app and took it for a spin.  He proceeded to tell me how you could essentially pick your tracks, pick your mix in / mix out points, choose some effects (if you’re feeling saucy) and with a push of a button it would mix the songs for you.  This opening DJ played at a club big enough to book one of the best DJs in the world and he was using a fucking iPad.
(Opening DJs, you’re getting your very own article when I get some more free time.  Don’t you worry.)
For those non-DJs reading this article, let me bring you up to speed on technology as quick as I can.  Roughly 12 years ago, software was developed that allowed a DJ to play MP3s from their laptop using turntables or CD players as the control surface.  This eliminated the need to bring your CD or Vinyl collection to each gig with you and spared you possible loss, theft, damage, etc. of said collections.  This also allowed you to play music that wasn’t being pressed to vinyl on your turntable setup.  All caught up?  Good.

This technological advance brought with it the inevitable influx of countless people who previously didn’t have the music collection, motivation, intelligence, financial means or interest to pursue DJing as a career.  It also allowed hard-working DJs to be more efficient and achieve things previously out of reach due to technological limitations.  There was some good, but mostly a lot of bad.  Most of the software was free so if a friend or bar had the hardware, your shitty music collection could now be the soundtrack to everyone’s evening.  Yay!

As the old saying goes, you can lead a horse to water…
It has never been easier or cheaper to be knowledgable about music and people have never had worse taste in music.  It couldn’t be any easier to DJ and your average DJ couldn’t be worse in terms of technical skill or musical knowledge.  You still can’t download practice or buy hard work for $1 from iTunes.

DJs:  How many times has someone asked you for Tiesto and then not been able to name a Tiesto song?  (Why is it always Tiesto?)

Now that club patrons only want to hear 100 unique songs every Saturday night (Thanks radio & TV!), clubs can save money buy hiring the cheapest schmuck they can find with headphones because anyone can download those 100 songs for free.  I have seen my fair share of promoter-turned-DJ and club-owner-turned-DJ.  There ARE clubs that value quality but if they were the majority, I wouldn’t be writing this article.  It’s not completely the club’s fault, they’re basing their prioritization of the DJ on the crowd.  Why spend your money on a gourmet chef when people want to eat hot dogs?  (Why am I trying to become a gourmet chef?)

Think I’m exaggerating about the “anyone can be a DJ” thing, check out this article – How Hard Is It To DJ?-  Granted, this doesn’t make you a DJ in the same way that watching Bob Ross and smearing paint around doesn’t make you a painter.  (I also want to kill everyone involved with that article for saying that DJing is easy as counting to 4.)

If you’re bored, Google “iPad mixer” and “iPod mixer”.  Enjoy that.
If you know a real deal veteran photographer, ask them how many dipshits bought a camera and started calling themselves photographers the same day.  I own a camera.  I also respect the craft enough to know that I’m not a photographer.


Crowds

Everyone has the attention span of a chihuahua on cocaine.  You probably have ADD and a taste for instant gratification.  If you’re still even reading this article at this point you just scored points with me just for being able to focus for 10 minutes.  My first press kit was 7 pages.  That was too long for people so it became 2 pages.  Then it was 1 page.  Then it had to be a 60 second video.  I had to compress a 10+ year career and thousands of gigs worth of experience into 1 page and 60 seconds.  That’s some pretty small font.  (If you’ve been rolling your eyes like “Who the fuck is this guy?”, you can download my press kit HERE.)

Your average club goer doesn’t go to a club for the music.  They probably don’t go to that particular club because of the club.  They go wherever their friends are all going or wherever it will be cool to post a picture from.  I’ll wait in line for hours to hear a DJ or band I love, not to post a picture from inside the party.  (I love your limited edition Hip-Hop clothes, it’s a shame you didn’t know any of the obvious Biggie songs.  Why are you here?)

Once you’re wherever you’re going, JUST COMMIT TO BEING THERE.  If you’re at a party with friends, there’s no reason to look at Facebook or Instagram or Twitter!  Is there a different party somewhere else that you’d rather go to?  Are there other friends you’d rather be with?  I’m not talking about taking a pic and posting it, I’m talking about watching people thumb through their feeds in the middle of the dance floor.  When I see your backlit face, I want to hit it with my fist.  I’ve heard rumors about clubs where cell phones aren’t allowed on the dance floor.  Pinch me I’m dreaming.

If you think I’m over-embellishing the cell phone point, here’s a short film that should make you real sad.  If it doesn’t, you’re probably one of the wastes of life in the film.


Club Owners
If you’re a DJ reading this and you don’t have a journal full of stories about club owners shitting on you, you must be new here.  There are stories about DJ AM, probably the greatest and most influential DJ of all time getting shit on by club owners at the height of his career.  Don’t believe me, Jazzy Jeff got pulled off stage more than once by management recently.  In case you only remember Jeff from a tv show in the 90s, he’s a god in the DJ world in terms of legacy and talent.  Read.  Again, there are good clubs and club owners out there.  You know who you are.  Unfortunately for you, the next 20 clubs and owners after you make DJs hate the title “club owner”.

Festivals / Festival DJs
I could write an entire separate article describing what I think about the music festival phenomenon but I’ll just paraphrase it by saying, it’s rubbish.  Remember my point earlier about committing to something because of the music?  Here’s a video from Jimmy Kimmel where they talk to people at Coachella about bands that don’t exist.  Unreal.



There are very few DJs that do something worthy of a festival stage.  DJs like Z-Trip and Swamp are working their asses off on stage seamlessly blending endless genres, scratching, doing tricks and more.  You know, actually performing.  (This is the part where you find out there’s no Santa Claus.)  SPOILER ALERT: Most festival DJs aren’t DJing at all.  They’re just playing one long pre-recorded track.  How do you think the lights and visual all match the music perfectly?  Sure they’re turning knobs, jumping around, making heart hands, playing air synth and even throwing cake at kids in wheelchairs like Steve Aoki, but if they died, the next song would magically mix itself.  There are a few festival DJs that actually mix the songs together themselves (pretty risky when they’re all 128 bpm) but this isn’t really DJing.

The skillset that a club DJ acquires over countless gigs can’t be earned any other way than in the trenches.  Reading crowds, on-the-fly adaptation, honing technical skills, troubleshooting equipment problems without missing a beat, developing a style, taking chances, fucking up and learning from it; these are the things make you a real DJ.

Avicii had some real choice comments about DJing.  Guess what asshole?  You’re not a fucking DJ.  You’re a producer.  I’d respect you more if you came out on stage, thanked the crowd for coming, shouted out your light tech, recognized your visuals guy and then explained that you sequenced the next 90 minutes of music for their enjoyment.  After that, walk off stage and let everyone enjoy the Avicii music video.  You’re not needed anymore for the show to happen.

Celebrity DJs
One time my friend was DJing at a bar in Los Angeles.  A guy came over and asked him if he liked Rage Against The Machine.  My friend told the guy that he was a huge fan.  The guy said that Tom Morello was in the bar, liked his DJing and wondered if he could come watch for a bit.  Ecstatic, my friend said “Of course!”.  After about 20 minutes and a few questions, Tom Morello had explained to my friend that he wanted to start picking up DJ gigs on the side.  Tom Morello.  The guitar player for Rage Against The Machine.  One of the greatest guitar virtuosos of our generation.  A man who’s made a massive career and countless money being the best at something.  Now he wants to do what you do.  Worse than you do it.  Probably for shits & giggles.  Good luck keeping your gig if he tells the manager he wants it.  My friend almost cried.

Pedro from Napoleon Dynamite.  Danny Masterson from That 70′s Show.  Elijah Wood from Harry Potter.  Tommy Lee from Motley Crue.  Alicia Keys.  Pauly D.  Random dudes from random bands.  Over-the-hill celebrities from reality shows.  The list goes on forever.  We all saw that Paris Hilton festival debacle.  Good thing she just signed a huge contract to DJ in Ibiza.

These people get paid bags of money to come to your club.  They either play a prerecorded track that they paid an actual DJ to record for them or worse, they try to DJ and fail miserably.  At the end of the day, the club charged $25 a head, made 10x what they paid the celebrity and your mom got to take a picture with someone she saw on TV one time.  The crowd doesn’t know any better and they’re drinking the Kool-Aid so they think it was great.  Pretty soon your job has no cred and every celeb that needs to pay their taxes is putting on headphones.  I’m sure legitimate painters feel the same way when people like Sylvester Stallone edge them out of that gallery show they’ve been working their whole life to get.
If you don’t want to puke yet, read about 73 year old Ruth Flowers.

Battles
I thought long and hard about what to write here.  I may pen something about battles one day but I think it would be too long for this piece and it really deserves it’s own article.  I’ll just say that a lot of DJs win battles and can’t rock a party, a lot of DJs can rock a party and can’t win a DJ battle.  Some can do both.  Some can do neither.  There’s a lot of great things about battles and there’s a lot of bad things about battles.  “My name’s Paul and this between y’all…”
(I’m also not touching DJ schools and DJ staffing companies…)

DJ Rosters
Wanna be on a DJ roster?  Let me walk you through your new job at Super Epic Killing It DJs.
First step, they reach into your pocket and take 15% (at least) of all your existing gigs that you’ve worked so hard to build up.  If you’re not unfuckingbelievably good and/or don’t have a healthy gig schedule, forget it.  (If you’re just OK but have some juicy gigs, you’ll still probably work out.)  Then they’re going to get you a few out of town gigs, minus at least 15% of course.  Assuming you do the gigs well enough (DJ well enough, bro out with the promoter and owner well enough, engage in whatever activities you need to well enough (binge drinking, drugs, sex, etc.)) to get called back, you stay on.  Hopefully they’re getting you enough travel gigs at a big enough purse to even out the money they’re taking from you at home, the gig you gave up at home to fly out of town and any expenses you incur from traveling (airport parking, cabs, food, etc.).  I’ve also heard of contracts where you get the gig and if you don’t get the call back, you owe the roster money for their time and investment.  Yeah.  You’re fired and you get an invoice for 4 figures.

I’ll let you run your own math in your head but your travel gig probably doesn’t pay what you’re fantasizing it does.  (They used to pay a lot more.)  Also, when you do the math, remember that you’re leaving your house at 2pm Friday and not getting back until 5pm Saturday for example.  I don’t know what you’re worth an hour but you should probably factor all those hours.  (You really like sitting at the airport, don’t you?)  Just know that leaving your house at 9pm, DJing for 4 hours, getting home at 3am, sleeping in your own bed at 3am and making $X might be better than flying out of town for double $X after you factor hours, cabs, airports, etc.

It’s not a bad situation if the math works and you can get pretty high up on the roster.  Most rosters have many many DJs and you’ll be at the bottom of the scrotum pole.  If the roster loses a club contract, guess who ain’t working?  That’s right, these rosters expand or contract based on the contracts available for their DJs.

Note:  I have many friends on DJ rosters and they’re great guys and amazing DJs.  They work a ton and make lots of loot.  I also look at the rosters and see tons of guys I’ve never heard of who don’t seem to be working a ton.  Know your role.

Gig Swaps
Don’t know what this is?  It’s where a dude you don’t know calls and asks if you want to play in his town.  All you have to do is give him or his DJ a gig in your town.  Sound too good to be true?  There’s a lot of it happening in the club world nowadays.

I’ve done this a few times and at the end of the day I have very little positive to say about it.  I think I’ve made a couple actual friends but mostly I met a bunch of fake people who want to be your friend as long as it puts cash in their pocket a few times a year and looks good for their schedule.  I’ve had people come play my clubs that sucked beyond belief.  I’ve had people sleeping on my couch that I wouldn’t piss on if they were on fire.  I’m owed a handful of gigs in various cities (Cleveland I’m looking at you).  I quickly stopped after I saw the full picture of it.

What actually works is becoming real friends with a person, someone you also respect as a DJ, and then doing business together.  Win/win.  If the business doesn’t pan out at least you have a friend and that’s what really matters at the end of the day.  You can also try being such a good DJ and grinding so hard that you get booked out of town and then get called back for doing good work.  Case in point, DJ Excel.  Great dude, great DJ, roster free, busy as fuck.

Money
It’s getting harder every year to make the same dollar.  I see 3 main causes:
1. Clubs have a bad taste in their mouth from overpaying a shitty DJ.  You came in with your fancy press kit, talked until the club owner had a hard-on and then sounded like sneakers in the dryer when you DJ’d.  Now I gotta somehow convince this person I’m worth what you got paid, if not more.  Thanks asshole.

2. Undercutting.  True story:  Once upon a time in Portland there were 2 DJs who split a Wednesday at a club for $150.  2 hours each, $75 each.  DJ A tells the owner, “Why don’t you fire DJ B and I’ll do the whole night for $100?”.  (They’re supposed to be friends.)  Club fires DJ B.  DJ A doesn’t realize that not only is his dumb ass working for $25/hr instead of $37.50/hr but he’s also lowered the club’s budget.  Now if someone takes over Wednesday, the bidding starts at $100 instead of $150.  I think DJ A also caught an ass whooping.

I’ve had friends (excellent DJs) lose gigs over undercutting, sometimes where the new DJ came in and played for free.  They just wanted drinks and celebrity and girls.  Someone in the UK who didn’t believe undercutting was real asked, “How can a good DJ lose a gig to a shitty DJ?”.  This brings me to my next point…

3. Some clubs (a lot of clubs) don’t value good DJs.  A good DJ is a bargain.  Obviously you’re getting someone who can rock a party but you’re getting much more that you might not realize.  A good DJ is professional, promotes his gigs, works to expand his promotional circle, has professional grade gear and keeps it maintained so it doesn’t fail, has a strong network of other good DJs to refer, interacts well with customers, etc.  You might not ever notice that your good DJ isn’t late or drunk or high or yelling at customers or letting records play out while he talks to girls or even bailing on gigs.  Most people don’t notice things when they work they way they’re supposed to.  You notice real quick when you hire a scrub.  Meanwhile that fight you had with your good DJ over $50 was a short term bad idea that will turn into a long term bad idea when he takes 10 of your customers across the street.  (10 customers at $20 a head = more than $50)

(I had a friend in Vegas lose a gig one time to a guy who sold coke to the manager.  The guy didn’t even DJ.)

Note:  If you weren’t around for that pre-2008 economic collapse corporate money, you missed out on some “never gon’ happen again, just put the whole bar’s tab on my credit card and add 30% for a tip, charging companies 5 times what you normally would” money.  Sorry kid.

Summary & Key Points
There will always be DJs.  There will always be DJing.  We’re not going to wake up tomorrow to find that DJs on iPads have taken all the gigs.  I still largely love my job and I’m going to DJ as long as I can.  I’m constantly learning about new DJs who are pushing the envelope and making big waves.  We also still have a strong community of veteran DJs who I look up to and inspire me to always improve.  I definitely get humbled every now and again when I catch a DJ set from someone who is just a bad mother fucker on the decks.  These DJs, great fans and good music are the reason I do it.  It just gets harder to enjoy it every year in some ways.

This article isn’t about me.  I’m not a grumpy old man wishing for days long gone, I’m just not lying to myself about what’s happening.  If you think everything is awesome and you’re killing it, maybe you are.  Maybe you’re not and nobody has told you.  I’m still DJing, I’ve just stopped taking gigs I absolutely loathe and I don’t work for less than what I should be paid.  This article is a response to what I see happening around me and where I think some things are heading.  It’s about losing the platform to play good music in clubs and the state of music and DJing in general.  I’m just saying what a lot of other DJs have said to me recently.  It doesn’t apply to every DJ, but it applies to a lot of DJs.  If you’re reading this and you’ve reached the level where you can make crazy bank playing whatever you want or love your gigs (or maybe money) enough to disregard music you might have to play that you don’t like, that’s what’s up.  You got to the top of the mountain.  Maybe you actually like the music you’re playing.  Sometimes I wish I could just turn my brain off, smile and DJ.  I haven’t spent my life becoming knowledgeable about good music so that I can play only bad music.  Trap?  Really?

I went to DJ in Australia in 2011 and saw a whole concert venue full of 14 year old girls singing along to big room house, the same house music that was charting in the UK,  and had to come home to playing “I’m Sexy And I Know It”.  We can do better.  Will we?

A friend and DJ I look up to told me he couldn’t believe I didn’t drink because if he couldn’t drink he would have quit DJing a long time ago.  He said he can’t imagine getting through some gigs sober.  He hates it that much sometimes.

A lot of DJs I know with great taste in music are putting out mixes of fantastic songs they can’t play out because, well, they can’t play them out.  Crowds don’t want to hear new, good, exciting music.  They want the radio and they want it right now.  I get lots of great music every week.  I just can’t play most of it for club crowds.  DJs don’t listen to what they play in clubs in their cars.
Too many of my friends, no matter how good they are or how long they’ve been DJing have had to put up with some real serious bullshit from clubs, promoters, other DJs and crowds as of late.  I’m talking 10-15 year vets.  Nobody is above it.

What is really, really getting better about DJing?  Yes it’s a fun job but if it’s your career you need to think of it in terms of a career and goals.

My advice?  DJs not in the top 5% need to think about their next career.  If you’re in the top 5%, you make so much money that it doesn’t matter what happens next.  (If you don’t know whether or not you’re in the top 5%, you’re probably not.)  If you’re not in that category, think about what you’re going to do post-DJing and invest wisely.  If you’re making good money now, don’t blow it all on rims.  I’m not saying you can’t DJ forever, I just hope the money you make in 10 years is better than the money you make now if you’re still on the decks.  I hope the gigs are better too.  If you can’t make the money you want at your gigs yet, don’t be scared to make money some other way while your skill set develops to the point where you can command more money.  Don’t get taken advantage of by clubs.  Aside from that, put out mixes of whatever cool music you love and try to throw parties where you play good music.  Keep good music alive, it’s your job!

5000…

Thank You JoJo Electro Clothing

Wednesday, September 4, 2013

Expect A New An Improved Scratch Live by 2015. The Official Word From Serato’s CEO


The news today of Serato DJ having DVS finally integrated into it has big repercussions for users of the company’s software, most of all of course for Serato Scratch Live users, who will obviously now be wanting to know where this shift of emphasis leaves them.
No doubt pre-guessing the number of concerned existing Serato Scratch Live users who are going to want quick answers, Serato’s CEO Sam Gribben has recorded a video message explaining today’s news, which you can see here.



The bottom line is that no users will be left in the cold, nearly all hardware will still be supported, and the public beta will iron out any issues as the company migrates everyone across – but of course, you’ll still be best advised to get used to the new platform eventually, as from 2015 onwards it’ll be receiving reduced support and no upgrades.


Credit : Dj Digital Tips

Tuesday, September 3, 2013

EDM : Amnesia Resigns Paris Hilton for 2014 Residency (Really??)

It pains me to post this...

paris_hilton_to_return_to_ibiza
According to a recent report from TMZ, Paris Hilton has already been signed by Amnesia nightclub to a 2014 residency in Ibiza. Much to the dismay of the vast majority of the EDM community, the notorious socialite made big headlines this summer when her first “professional” DJ stint was announced, receiving strong criticism from ex-boyfriend Afrojack and the always-outspoken Deadmau5, to name a few.
The club’s owner, however, has said his initial concerns about the performer have since been alleviated by her ability to continuously bring fans in. From a business perspective, he may have a point – their aim is simply to keep the club full. However, it does raise some questions about those attending her show and what they’re really looking for, as there is better talent to be found at practically every other club on the island.
While it’s unclear how much compensation Hilton will be receiving for the next residency, the initial report claims she has stated it’s less about the money and more about proving herself among the major industry players. However, pair the pop-up shops set up at Amnesia events to hawk her handbags and accessories, with the fact that it doesn’t appear she’s planning to hone her “skills” with additional gigs in the meantime, and her motives appear to become a bit more clear.
Upon return to the states, the hotel heiress tweeted a link to the TMZ article, stating that she had “killed it in Ibiza”.   Unfortunately for us, it’s not her DJ career that she killed.

Credit : EDM Tunes

Thursday, May 23, 2013

DJ Tip : 5 Ways DJing Can Help You With Your Day Job

headphones office
DJing at night can actually make you more successful in your day job… here’s how.

It’s amazing how much the lessons I learned in a club as a DJing helped when I got my “real” career outside DJing. In fact, I highly recommend DJing as a great training program for any type of creative career… and it’s a hell of a lot more fun than most internships.
Although I’m not driving a Bentley sipping champagne with supermodels, I’ve pretty much made my living as a creative professional for 20 years: as a designer, producer, animator, creative director, college instructor, and yes, a DJ. The companies I’ve worked with were also diverse: software corporations (Microsoft) and entertainment conglomerates (MTV Networks), plus small businesses and funky art projects. It’s amazing how many times at all these various places I’ve thought, “Yup, this is just like DJing at the club…”


1. It builds your creative confidence

Being a creative professional means trusting your instincts and getting others to believe in them. Unlike professions with clear outcomes, creative work is subject to huge interpretations about what’s good or successful.
True creativity requires a leap of faith into unknown and unproven territory…
True creativity requires a leap of faith into unknown and unproven territory. That’s pretty damn tough to do on your own. Even tougher is convincing a business-minded person to follow you – and pay for it.
But once you’ve rocked a crowd as a DJ… you have absolute proof that your creative instincts work. You don’t get a polite comment, or a head nod or a Facebook “Like” – you made somebody sweat! (and shake, move and shout, too). So when its time to do a photoshoot, write a story, or whatever else, you know for certain your creative instincts can work.

2. It’s the best creative feedback you’ll ever get

When I did a good mix in the club, people would cheer. If I screwed up, they’d boo. When you’re DJing, you know who likes your idea, who hates it, who doesn’t care – and the instant their attitudes shift.
Sasha
Sasha, back in the day. How may careers give you this kind of instant feedback?

That’s incredible feedback you can learn from. Sociologists would kill for it. Marketers spend millions trying to guess what their audiences want. DJs have it right in front of their eyes. The feedback might be brutal at times, but it’s profoundly real and direct. And you’re unlikely to find it in many other professions.
I directed and animated spots that are still broadcast on nine million TV screens in the USA. I’ve never seen my audience react to them. I assume and hope people laugh and smile when they see them, but who knows? Compare that with a DJ who knows they’re rocking it because people are sweaty from dancing.


As a DJ you’ll inevitably get an incredibly stupid request or a difficult manager. It’s tempting to tell them to f*** off, but you know that’ll cause more problems that it’ll solve. Even if you could get away with it, you’re ultimately there to create a good night for everybody. So you have to figure out a way to gracefully handle it. In other words, you learn to behave like a professional.
Those golden words came out subconsciously – but the instincts were honed on the dancefloor…
This is great experience for projects that inevitably involve reviews, approvals, and sign-offs – often from people who have little understanding of the creative process.
If you can handle a drunk demanding their favourite song “right now”, you won’t get flustered when a client gets upset or people suggest changes to your plan.
I remember a design meeting where I almost choked on my coffee thinking “WTF!? That idea is horribly tacky. An awful cliche!” But all heads at the table turned to me, waiting for my response to the client. Without skipping a beat, I said: “That idea has been used so many times, I don’t think it’ll have the market impact you’re looking for.”
I couldn’t believe I had spoken with such tact! The guy’s idea was quickly killed without drama. Those golden words came out subconsciously – but the instincts behind them were honed on the dancefloor, fielding requests.

4. You learn to balance what the crowd wants to hear (their taste), with what the crowd needs to hear (your taste)

DJs face two extremes in requests: punters who want cheesy commerical hits or snobby music purists who want you to “keep it real”. This tug-of-war won’t go away when you leave the club to work in an office: Graphic designers love odd typefaces, but people are happy to read Arial. Web designers love new UI techniques, but most browsers are out of date. Filmmakers love character-driven dramas, but audiences want big explosions and special effects.
Persuasion
Learning to get audiences listening to and enjoying your taste in music can set you up for getting your way at work, too.
Professionals always have to take into account commercial concerns while inspiring people with their creative energy. That’s exactly what a club DJ does. Even if you’re lucky enough to DJ in underground scenes, no crowd will ever share your exact tastes in music. So learning how to sell your vision to people who don’t share your tastes is a powerful skill. Even Michaelangelo fought with the Pope when painting the Cistine Chapel.
When I first DJed in public, I quickly found out my taste had limits – the crowd did not share my enthusiasm for that cool remix. But I also learned that if I introduced my music to people in the proper way, they’d appreciate it and everybody would have a good time. I noticed the big club hits had things in common with my artsy tracks, and beatmixing brought the two together. In other words, I learned how to find creative common ground with my crowd. I never felt like I was selling out.
Years later when I would pitch my ideas in a conference room, I could naturally make connections to ideas people already liked. It definitely hurts more when somebody rejects your personal creative ideas, instead of sombody else’s remix. But my experience finding common ground on the dancefloor also made it much easier to collaborate in the office. My projects never deteriorated into a battle over the “perfect” idea, instead I naturally saw creative differences as a search to find a good groove with a new set of people or circumstances.

5. You see how non-creative tasks are essential to creative quality

It’s easy as a creative person to pretend the uncreative parts of work don’t matter. But DJing helps you realize how “unrelated” details become essential to a good night. One a bad cable or improper configuration and there’s no music. If you don’t organise your music well, it’ll be hard for your sets to flow. Getting along with the doorman / bouncer will help when a drunk starts hassling you. And so on.
Over time I started to enjoy the chores of DJing…
You see how your attitude can get in the way, too. You learn how to stay calm under pressure. You learn how to focus and tune out distractions both good and bad. You learn what to sacrifice (bad requests, your pet favourite songs) for a larger purpose. Over time I started to enjoy the chores of DJing – setting up cables was part of the thrill of a good night to come.
I can’t say I was ever “thrilled” to write emails or attend boring meetings, but I learned to embrace them as a critical part of getting creative work done.



A note of caution…

If you’ve read these tips carefully, you’ll see its a long way from hitting the sync button, striking the Jesus pose, and waiting for the money to roll in while the crowd roars. For all the mom and dads that might be reading this, I’m not saying a nightclub is good environment for your kid.
But if you’re reasonably responsible, DJing is great training for a professional career. I’m sure the soft skills I’ve outlined would apply to other professions, too. But it’s definitely work.
Fortunately its fun work. DJing is an opportunity to watch your skills face pressures, setbacks, and hassles – yet still create a magic moment the crowd loves. That’s what any good professional challenge is about. Although it may not easily fit on a resume, DJing is great character-building experience you can take outside the nightclub, too. Have fun trying!
• Reason808 has DJed extensively in the USA and now lives in Hong Kong. His DJing has frequently been interrupted by an interesting career, but continues in China as DJ Homei. Check out his night job on his Mixcloud and his day job on his website.

Credit : Digital DJ Tips

Friday, February 8, 2013

DJ Tech (Video) : Are You Kidding Me?


This is why Good Djs are rare these days. Promoters endorse and book this clown who calls himself a DJ. His scratching skills alone tells and shows you the caliber of DJ he is. One thing for sure, he's smart. For a Dj who lacks skills, he's making a ton of money off you jerk-off promoters. Sad but true. The title DJ. Has to be earned. Not self proclaimed. Sure technology makes it easy for anyone to become a DJ. Please before you spend your money on these programs, DJ kits, etc...do your research, do your homework. Learn the basics. There's going to be a time when technology won't be as cooperative as you expect it to be. Practice your skills. Show the promoter, night club manager and club goers why you call yourself a "DJ". This video is an absolute embarrassment to DJs of all genres, worldwide. Please don't support any promoters or venues that support, promote or endorses this crap! He's a FRAUD not a DJ.

All comments, good bad or indifferent are welcome.

Monday, January 7, 2013

EDM : TIMO GARCIA talks moving, DJing, dodgy London promoters and his sheer hate for musical piracy that is rife at the moment

DJ and producer, Timo Garcia

ANYONE tapped into the pulse or keeping score of modern electronic music has probably heard of Timo Garcia.

Straddling the fine line between underground darling and big room, big tune dance floor arsonist, his numerous releases on the circuit's biggest and best labels has been well documented.
In a world when DJs and producers are ten-a-penny and the hype machines peddle mediocrity as if it were something special, it can be difficult to separate the wheat from the chaff.
Whether you like your music to be played in the comfort of your own home, in grimy underground sweat-holes, or in extravagant and celebrious locales, the sublime and sensual sounds of Timo Garcia are guaranteed to deliver.
Clubz were lucky enough to catch up with him for his opnions on a number of subjects ...

TIMO GARCIA ON ...

Moving 
 
After living on Brick Lane for almost 4 years, DJing in pretty much every Shoreditch venue back in the glory days of vinyl, then relocating to the more leafy streets of North London for the next 3 or 4 years I felt I’d had enough of the Big Smoke and that it was time to head for the fresh sea air of Brighton & Hove.

So at the start of 2012 I set up my brand new studio ‘The Vault’ and moved my production and engineering operation down to the (what was supposed to be) sunny south coast!
DJ-ing 
 
Over the last 8 years the kind of gigs I play have changed massively from playing 3 nights a week doing 4 to 8 hour DJ sets spinning everything from downtempo lounge music through Deep, Tech & vocal House to end of the night banging anthems.

I spent a lot of time perfecting my mixing skills on vinyl tuntables, getting used to the new technology of CD decks and learning to read the crowd.

As my profile grew from releasing on high profile labels as well as working tirelessly on my own Berwick Street Records imprint I found that the kind of gigs I was getting booked to play changed.
I signed up to an agency who were able to command better DJ fees for guest or headline slots which meant I couldn’t really keep doing the free entry all night bar gigs (hence the move out of Shoreditch to North London).
London Promoters 
 
Unfortunately after a little bit of success releasing on some big labels a couple of (who I thought were) DJ mates turned a bit sour and started bad mouthing me in what is already a very clicky and insular London scene.

So as soon as my gigs changed from the bar scene, warm up or back room club slots to more headline gigs where my name started rising up the ranks on flyers above theirs they cut me down trying to make sure I didn’t get the gigs I should have been playing.

One even went so far as to call or email every promoter he saw me on a flyer for telling them I was an a**hole and to cancel me!!!

Aided and abetted by a couple of Mickey Mouse London promoters who I had spent over a year chasing for money owed from a string of gigs I had played for them.
You know the type?

The ones who say they have booked a headline act who falls mysteriously ill on the night or cancels last minute due to travel or something and all that’s left are 20 or more rent-a-crowd DJs (including me before I took on the agent) all on ticket sales or guestlist deals regardless of what style of music they play.

None of whom get paid despite bringing the only people to the venue and who all end up fighting to get on the decks because the club didn’t open the 2nd or 3rd rooms where everyone was supposed to play and so there’s only 6 hours of DJ air time yet 20 DJs to get through.

Where musical style and ability to mix are so far down the list of priorities to the promoter they fall off into his fizzy drink.

That’s shortly before the promoter himself does a runner from the venue with all the takings!
I’m not going to name and shame here but I think every DJ in London knows the tin pot promoters I’m talking about!

The bitter sweet irony is that due to the loss of local gigs (with the exception of my bi-monthly 2 year residency at the Ministry of Sound for The Gallery) I had to find a new form of income so I moved to a new studio and started to take on a lot of engineering jobs for DJ/producers which ultimately led to me really honing my production skills releasing on far bigger and better labels.
Which meant that over the last 5 years I have been able to play big international gigs where the promoters have so much more respect for the artists they book.
Upfront payments, contracts, airport pick ups, amazing hotels, they take you out for dinner before the gig and sometimes even show you round town.
Headline set times to a full appreciative crowd and a decent drinks rider ;) Basically the stuff dreams are made of!
So inadvertently they propelled my career forwards so now I understand the expression ‘Love Thy Haters’.

Timo Garcia Festival Footage

 
Engineering 
 
Having spent my adult DJ life making sure I have enough gigs every weekend to get by it felt very strange having quite a few weekends off.

So in order to fill in the gaps (& to help pay the studio rent) I took on all this engineering work helping other producers who didn’t have the full set up or the knowledge of how to use the computer software to realize their dreams and produce music to a professional standard.
It turns out I really enjoyed working as a studio engineer from the get-go and now have produced and engineered for over 60 people.

Many of whom now just jump on the 1-hour train from London for a day or weekend in Brighton to work in the studio together.

I feel I have learned a lot from working on so many different styles of dance music (some which I would never have entertained on my own!) and become a much more versatile producer myself because of it.

I also spend a lot of my time writing down-tempo and chillout music for a TV / Sync production company under myT_Mo guise and have been very proud to see my music appear on at least 7 episodes of Masterchef as well as the Michael Jackson murder trial tailor on Sky News!
Piracy 
 
It’s just heart breaking having spent many days sat working hard to write and perfect the sound of a piece of music or song in a studio (that costs thousands of pounds every year to rent and keep up to date), weeks of contacting record labels to get the music signed, hours of negotiating contracts and reading through legal documents, months of waiting for the release date and days of helping out with the promo run getting your music to big name DJs, reviewers and radio jocks to then find on the day of release that some lowlife scum has posted your music online as a free download.

Then to add insult to injury they send out dozens of free links to it across forums and are even now using facebook to advertise free downloads of our hard work.

What’s even more disgusting is that these reprobates also run their own ftp servers where people pay them a membership fee to then download as much music as they like without a penny of it ever making its way to the label or the artists who made the music.

I had to close down my Berwick Street Records label after 5 fun years mainly because we could not keep up with all this illegal downloading.

What makes me laugh (or cry!) is that they somehow try to justify their illegal and immoral activities to make themselves feel better by suggesting that they are in some way helping the artist/label out by promoting the music to a new audience.

If the artist or label wanted to give the music away for free in a desperate attempt to gain new fans then that is up to them and only them!

My theory is that people who set up these illegal download sites were the lonely kids that got picked on or ignored at school and that they are desperately trying to gain friends and so by giving away all this underground music they get a lot of traffic on their websites and ultimately feel like they are popular (all at the expense of the musicians, producers, engineers and record labels).

Its then that they realize they can also make a fast buck out of their site by hosting adverts and charging membership fees for faster and uninterrupted downloads of all the content they’ve ripped off.
It’s disgusting and I seriously cant believe the government have been so slow to react to this kind of theft and flagrant disregard of copyright law.

Touring & releases 
 
On a more positive note, as mentioned above I’ve been very lucky to have played some massive gigs in 2012 including some fantastic sell out tour events for DJ MAG in places like Korea, Malaysia, Croatia, Thailand, Hong Kong & Amsterdam.

The last year or so has also been very good to me with releases on Exploited, Skint, Compost, Nervous, Stealth, Neurotraxx, 303 Lovers, Hotfingers and even Hed Kandi Records.

With many recent collaborations including X-Press 2, DJ Pierre, Jerome Sydenham, S.K.A.M., Phunk Investigation, Christian Cambas, Sam Obernik & of course Amber Jolene who just put her deft vocal touch to The Hang Track.

I’ve just about finished another downtempo T_Mo album for the TV / Sync agency which should come out in the new year and I look forward to some more big releases coming out on Yoshitoshi, Exploited, Stealth and Compost as well as some more DJ Mag events around the world so fingers crossed to a positive (and hopefully sunny) 2013.

Timo Garcia & S.K.A.M. - Dosado [Exploited]



Timo Garcia & Manu Delago - The Hang Track ft. Amber Jolene (Hed Kandi)





 

Credit : Clubz The Underground

Friday, December 28, 2012

Mixtape : Larry Levan Live At NY's SoundFactory Circa - 03/1991

levan_wide-32f691ce3cf940867188497f190e053843034171-s6-c10
 

A little history lesson for you up and coming DJ's The legendary Larry Levan, best known for his decade-long residency at the New York City night club Paradise Garage. Ask Any DJ (American, Dutch, French, EDM, Hip Hop) about Larry Levan and they'll tell you he's one of the reasons why they are djing today. Enjoy!!

Friday, December 7, 2012

EDM : Sia kicked off the decks in Vegas

Image for Sia kicked off the decks in Vegas As much as it’s a boom town for dance music right now, 2012 has been marked by a few ‘DJs kicked off in Vegas’ stories. First, Mark Farina was cut short for playing “too much house for this Vegas crowd” (he was quickly rescheduled for a return visit to Marquee which went off without a hitch). Shortly thereafter, Calvin Harris was given the boot declining to spin hip-hop and Carly Rae Jepsen and now, Australian abroad Sia has suffered the same fate.
While Sia’s probably best known ‘round these parts as the vocalist on David Guetta’s hit Titanium, lately she’s been keeping busy penning songs for the likes of Rihanna and, evidently, trying her hand at DJing. But while she was due to do a set at Las Vegas venue The Bank last night, the appearance didn’t quite go as planned. According to a string of tweets from Sia, the manager of The Bank wasn’t impressed with her track selection and her set was cut short. “I had to leave @thebankLV because myself and my elves felt scared by the (alleged) owner, who wasn’t digging my tunes and got angry,” the Adelaide-born musician tweeted. “Sorry to those who came from near and far. It’s certainly the most uncomfortable situation I’ve been in professionally. Ever!“ It’s unclear exactly how the untimely end to Sia’s set unfolded, especially as The Bank has been keeping closed-lipped on the incident.
“That was a strange incident of getting the boot, but I had an official make-up gig where I re-played at the Marquee pool,” Farina told inthemix recently. “Playing in Chicago, for example, is so very different from Vegas. Vegas has always been a hard town to crack into for house. It’s a strange place, with an ever-changing crowd of visitors, then the local scene on the flipside of that, which is separate.”






Monday, November 26, 2012

Bill Brewster Weighs In On The State of The Nightlife Culture

The latest mania for US electronic dance music takes its cue from stadium rock rather than the spontaneity of club culture.

Calvin Harris and Rihanna
Singer Rihanna performs with Calvin Harris at the 2012 Coachella Valley music and arts festival.

Back in the mid-90s, an act from the record label I ran at the time was selected to appear on Top of the Pops. But when we went to meet the American duo at Heathrow, neither of them got off the plane: they had decided to stay at home. Eventually, we hired two actors to play the role of DJ and keyboard player. They looked the part and no one seemed to notice. I was reminded of this episode yesterday when reading that DJ Calvin Harris has threatened legal action against the BBC for quoting him in a Radio 1 Newsbeat programme in which he appears to endorse prerecorded DJ sets.
Like wrestling in the 1970s, there's always been an element of knowing subterfuge in dance music. Since much of the alchemy of the 12-inch mix is often down to one person and a bunch of machines, it does not always translate well to live performance. The real magic is when a skilled DJ and a box of records – or laptop or memory stick, as it increasingly is today – take those solitary studio moments and turn them into something communal and occasionally transcendental, with the assistance of a packed dancefloor.
But where there's brass there's muck and the latest mania for EDM (an acronym for electronic dance music) in the US has brought with it a whole new set of rules. EDM has effectively bypassed the club culture on which house and techno were founded and gone straight for the stadiums and festival jugular. Judging by the many clips on YouTube, its stars have taken their cues from rock stars rather than the clubbers who helped to create dance culture around the skill of DJs such as Frankie Knuckles. This new breed of star DJ is not content to be hidden away in a booth with a tiny slit, like Junior Vasquez was at New York's seminal Sound Factory. Instead they mosh and crowd surf (DJ Steve Aoki was hospitalised after an incident involving a trampoline last week: he's clearly no Nils Lofgren) from their elevated stage, while the crowd look on, shuffling and whooping. Worse still, some of them are alleged to perform to the kind of pre-mixed sets that have caused the Calvin Harris controversy.
Prerecording sets is a curious phenomenon, because it's the live interaction between DJ and dancefloor where the real fun occurs. Without the ability to change the mood, change the tempo, change the style, you're nothing more than a jukebox that needs a toilet break every so often. It's what makes DJing more elastic and versatile than, say, a rock band, whose members are tied to their audience by the songs they know and have rehearsed. Good DJs have the world of recorded music at their disposal. Half the pleasure of playing is to seamlessly go from an Underground Resistance tune into a Queen B-side before anyone realises what's happening. Prerecording misses the point entirely. Like the trend towards ghostwritten tracks (as documented in the latest issue of Mixmag), it's all part of the same culture that has grown up around, but not truly connected to, the roots of club culture.
Two seasons ago, I spent a night checking out all the big clubs in Ibiza and was struck by how surprisingly dull a lot of it is these days. Tiesto's performance at Privilege looked like 10,000 people waiting for the world's largest bus to arrive. Those supernatural nights where the DJ appears to be communicating personally with each member of the dancefloor were nowhere to be seen. What marks out these events is how little interaction there is between DJ and audience. The audience consumes rather than participates, foregoing any form of empathetic experience in favour of bland ingestion (and usually faithfully documented by the cancerous presence of a thousand camera phones held aloft). A great DJ can coax you into places you didn't know you wanted to go until you get there. It's what marks them out from a ninny with too many tattoos playing a CD.

Credit : The Guardian

Saturday, October 20, 2012

DJ Tech : Serato DJ Screenshots

serato_DJ_interface_screenshot_header


Serato has just released screenshots of their never-before-seen Serato DJ software, due to launch on November 1st to replace the aging Serato ITCH application. The screenshots show almost every aspect and view of the software’s new loop, including the new loop and cue point arrangement, the deck layouts, the new FX grid, and more. Check inside for all the pictures and Serato’s official press release!


Serato has completely redesigned the entire visual aspects of the visual interface when launching the new Serato DJ software – including the additional cue points, expanded loop sections and new track information-laden deck layouts, as seen above. They’ve also added the brand new Izotope effects, which we’re getting an exclusive first look at here in the below screenshot:

The effects units have deck assignment, and spread across the entire screen – with rotary controls and dropdowns that change specific to each individual effect – and while these screenshots only show off reverb and distortion, we’re already impressed at the amount of control it seems like each effect will have – definitely a big improvement over ITCH, as is most of the interface in our opinion!

The SP-6 sample player is largely the same, but is now switchable between the full controls and a simple mode with a large play button, gain control, loop/sync controls.

OUR FIRST THOUGHTS

While we’re still waiting to see what the new MIDI mapping interface is like, so far this new interface seems to be significantly more complex than any other Serato software we’ve seen so far – a point that will perhaps be a detractor for more traditional Serato users who love the simplicity of the layouts, but one that will make a Traktor, Virtual DJ, or Torq user feel more like there is quick access to a comparable feature set.
We’re really interested to hear from Serato ITCH users as to their feedback on the direction that the new design of DJ offers – and interested to hear thoughts on the speculation by some of our peers that Serato is on the roadmap to combine all of their software (including Scratch Live) into one master program.
Serato DJ is set to launch on November 1st in conjunction with their first Serato DJ Certified controller, the Pioneer DDJ-SX. It will be a free upgrade for current ITCH users with a supported controller, or a $199 one-time upgrade for users with a Serato DJ Intro controller.  

Credit : DJ Tech Tools

EDM : Update - 20120 DJ Mag Top 100 DJs Results

Top 100 DJs DJ Mag 2012


The results from the DJ Mag Top 100 awards are finally in, and after being thrown from the top spot by David Guetta last year, Armin Van Buuren has once again reclaimed the title as the World’s #1 DJ, making it his fifth time winning the competition. Tiesto took the number two spot, followed by Avicii at number three, David Guetta at four, and Deadmau5 at five. Armin says “it was great that David got it last year, to show dance music is evolving and … still exciting,” but adds that “being number one again feels fantastic… I’m so thankful for it.” Hardwell, Dash Berlin, Above and Beyond, Afrojack, and Skrillex round out the top 10.
Nicky Romero is the highest new entrant on the chart this year, debuting at an impressive number 17 ahead of Sander Van Doorn at 18 and Alesso at 20. Porter Robinson had the highest climb, jumping to number 40, while Knife Party entered this year at 33. Netsky is the sole drum & bass DJ to make the chart at number 96, and longtime mainstays such as Sasha and Fatboy Slim did not even make the cut.
While the results of the DJ Mag Top 100 DJs poll are often debated, they do serve as a good indicator of trends in the scene. There is a lot of young new talent to make the list this year, and a lot of the past heavyweights continue to slip in the rankings. The full top 100 list can be found below.
  1. ARMIN VAN BUUREN
  2. TIESTO
  3. AVICII
  4. DAVID GUETTA
  5. DEADMAU5
  6. HARDWELL
  7. DASH BERLIN
  8. ABOVE & BEYOND
  9. AFROJACK
  10. SKRILLEX
  11. HEADHUNTERZ
  12. SWEDISH HOUSE MAFIA
  13. MARKUS SCHULZ
  14. GARETH EMERY
  15. STEVE AOKI
  16. PAUL VAN DYK
  17. NICKY ROMERO
  18. SANDER VAN DOORN
  19. ALY & FILA
  20. ALESSO
  21. ATB
  22. FERRY CORSTEN
  23. AXWELL
  24. DADA LIFE
  25. W & W
  26. FEDDE LE GRAND
  27. NOISECONTROLLERS
  28. ARTY
  29. LAIDBACK LUKE
  30. KASKADE
  31. CALVIN HARRIS
  32. ORJAN NILSEN
  33. KNIFE PARTY
  34. SEBASTIAN INGROSSO
  35. CHUCKIE
  36. ZATOX
  37. COONE
  38. DIMITRI VEGAS & LIKE MIKE
  39. COSMIC GATE
  40. PORTER ROBINSON
  41. WILDSTYLEZ
  42. ANGERFIST
  43. INFECTED MUSHROOM
  44. DAFT PUNK
  45. CARL COX
  46. NERVO
  47. PETE THA ZOUK
  48. MARTIN SOLVEIG
  49. BRENNAN HEART
  50. TENISHIA
  51. ZEDD
  52. ERIC PRYDZ
  53. BOBINA
  54. MADEON
  55. JOHN OCALLAGHAN
  56. DJ FEEL
  57. STEVE ANGELLO
  58. OMNIA
  59. UMEK
  60. WOLFGANG GARTNER
  61. AN21
  62. TOMMY TRASH
  63. FRANCIS DAVILA
  64. D BLOCK AND S TE FAN
  65. TRITONAL
  66. BINGO PLAYERS
  67. PSYKO PUNKZ
  68. SHOGUN
  69. PAUL OAKENFOLD
  70. BENNY BENASSI
  71. TYDI
  72. MAT ZO
  73. R3HAB
  74. QUENTIN MOSIMANN
  75. WASTED PENGUINZ
  76. DIRTY SOUTH
  77. ANDREW RAYEL
  78. RICHIE HAWTIN
  79. FRONTLINER
  80. MYON AND SHANE 54
  81. HEATBEAT
  82. THOMAS GOLD
  83. NERO
  84. ROGER SHAH
  85. FEED ME
  86. MIKE CANDYS
  87. ANDY MOOR
  88. RAN D
  89. RICHARD DURAND
  90. FELGUK
  91. PAUL KALKBRENNER
  92. MOONBEAM
  93. SEAN TYAS
  94. BOB SINCLAR
  95. NETSKY
  96. NEELIX
  97. MARK KNIGHT
  98. JOHN DIGWEED
  99. DA TWEEKAZ
  100. PROJECT 46

Tuesday, October 9, 2012

Skrillex Teaches Sir Richard Branson How to DJ



Here’s an interesting clip that popped up on YouTube yesterday. This past weekend Skrillex met up with gazillionaire tycoon Sir Richard Branson at Virgin Mobile’s FreeFest in Washington, D.C. The two apparently hit it off backstage, with Skrillex showing Branson (who, by the way, co-founded Virgin Records in 1972) how to work the ones and twos. Nobody is giving up their day jobs just yet, but it’s a special moment seeing a serial entepreneur in front of a pair of CDJs with one of the biggest DJs in the business.

Thursday, October 4, 2012

DMC 2012 - DJ IZOH (Japan) - DMC World Champion 2012


Here it is! The NEW DMC WORLD Champions winning performance! Congratulations to DJ IZOH from Japan!!

Tuesday, October 2, 2012