Showing posts with label Las Vegas. Show all posts
Showing posts with label Las Vegas. Show all posts

Thursday, May 23, 2013

EDM News : SENSATION AMERICA RETURNS TO NEW YORK; ADDS STOPS IN MIAMI, SAN FRANCISCO, & LAS VEGAS


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After selling out 2 shows at the Barclays Center in Brooklyn, NY last October, Sensation is returning for an extended U.S. tour this fall with events in Miami, San Francisco, New York and Las Vegas!
Sensation is offering a very special promotion where they invite fans to be “Club Members.” As a Club Member fans get access to the Pre-Sale and exclusive updates on Sensation. Click HERE to become a club member and stay tuned for information on show dates, ticket sales, and lineups!

Friday, May 17, 2013

EDM Guide : Memorial Day Weekend 2013 (NY To Las Vegas)

Memorial Day Weekend is upon us. For all of us here on US soil, MDW is the official kick off to summer, the moment when it is officially acceptable to wear white pants, and for many a celebration of months and months without snow, sleet, or ice. From coast to coast, Dancing Astronaut has your partying needs covered. Click through to see what is going on in the party capitals of New York City and Las Vegas next weekend.

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For those of us on the East Coast HQ Beach Club and Nightclub bring the Vegas pool party atmosphere into our backyard with 4 action-packed days at HQ’s brand new Beach Club who will also be celebrating its grand opening this Memorial Day. With a strong selection of talent and not a single conflict our recommendations for the weekend are simple – book a room, buy tickets to every event and enjoy a Vegas atmosphere without the 6-hour plane ride.

Friday, May 24th

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Featured Day Event
EC Twins at HQ Beachclub, Atlantic City, NJ  | Purchase Tickets
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Featured Night Event
Wolfgang Gartner and Congorock at HQ Nightclub, Atlantic City, NJ | Purchase Tickets

Saturday, May 25th

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Featured Day Event
Manufactured Superstars, Sultan + Ned Shepard and Bambi at HQ Beachclub, Atlantic City, NJ | Purchase Tickets
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Featured Night Event
Manufactured Superstars at HQ Nightclub, Atlantic City, NJ | Purchase Tickets

Sunday, May 26th

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Featured Day Event
Armin van Buuren at HQ Beachclub, Atlantic City, NJ | Purchase Tickets
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Featured Night Event
R3hab at HQ Nightclub, Atlantic City, NJ | Purchase Tickets

Monday, May 27th

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Featured Day Event
Boris and Victor Calderone at HQ Beachclub, Atlantic City, NJ | Purchase Tickets
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Featured Night Event
Laidback Luke at HQ Nightclub, Atlantic City, NJ | Purchase Tickets

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Las Vegas is the Memorial Day Weekend destination. As always, the heart of American nightlife and the catalyst for the EDM boom is rife with Memorial Day Weekend conflicts. We’ve selected our tops picks for a weekend spent in the City of Sin; but always remember – what happens in Vegas ends up on Facebook.

Wednesday, May 22nd

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Featured Night Event
Knife Party at Surrender | Purchase Tickets
If you make it out to Vegas for Wednesday night be sure to swing by Surrender for Knife Party, who will undoubtedly spin “Power Glove” and “LRAD” off their latest Haunted House EP. What better way to kick off a weekend of savage debauchery than with the heaviest electro and dubstep in the business?

Thursday, May 23rd

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Featured Night Event
Laidback Luke at Hakkasan Nightclub | Purchase Tickets
More Events:
Cedric Gervias presenets “Le Show” (Miami Edition at Surrender) | Purchase Tickets
An21 and Max Vangeli at Tryst | Purchase Tickets

Friday, May 24th

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Featured Day Event
R3hab and Tommy Trash at Wet Republic | Purchase Tickets
More Events:
Dirty South at Encore Beach Club | Purchase Tickets
Arty at Marquee Dayclub | Purchase Tickets
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Featured Night Event
Eric Prydz at Surrender| Purchase Tickets
More Events:
Tiesto at Hakkasan | Purchase Tickets
Avicii at XS | Purchase Tickets
RL Grime at Tryst | Purchase Tickets
Armin van Buuren and W&W at Marquee Nightclub | Purchase Tickets

Saturday, May 25th

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Featured Day Event
Steve Angello at Encore Beach Club | Purchase Tickets
More Events:
Tiesto at Wet Republic | SOLD OUT
Gareth Emery at Marquee Dayclub | Purchase Tickets
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Featured Night Event
Calvin Harris at Hakkasan | Purchase Tickets
More Events:
Porter Robinson at Surrender | Purchase Tickets
Afrojack at XS | Purchase Tickets
Lil Jon at Tryst | Purchase Tickets
Kaskade at Marquee Nightclub | Purchase Tickets

Sunday, May 26th

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Featured Day Event
Avicii at Encore Beach Club | Purchase Tickets
More Events:
Calvin Harris at Wet Republic | SOLD OUT
Kaskade at Marquee Dayclub | Purchase Tickets
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Featured Night Event
Steve Aoki at Hakkasan | Purchase Tickets
Deadmau5 unhooked at Hakkasan (afterhours) | Purchase Tickets
More Events:
Above and Beyond at Surrender | Purchase Tickets
David Guetta at XS | Purchase Tickets
Benny Benassi at Marquee Nightclub | Purchase Tickets

Monday, May 27th

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Featured Day Event
Deadmau5 unhooked at Wet Republic | Purchase Tickets
More Events:
David Guetta at Encore Beach Club | Purchase Tickets
Sander van Doorn and Sunnery James & Ryan Marciano at Marquee Dayclub | Purchase Tickets
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Featured Night Event
Hardwell at Hakkasan | Purchase Tickets
More Events:
Steve Angello and Afrojack at XS | Purchase Tickets
Dash Berlin at Marquee Nightclub | Purchase Tickets

Credit : Dancing Astronaut

Saturday, April 27, 2013

EDM News : Volume Rises in Las Vegas Arms Race

Neil Moffitt at Hakkasan Las Vegas, a new nightclub partly managed by his company.

Over the last few years the center of the electronic dance world in the United States has shifted to Las Vegas, where top D.J.’s now earn some of their biggest paychecks from casino megaclubs.

The latest arrival to this scene is Hakkasan Las Vegas, part of an international chain of high-end Cantonese restaurants, which has its grand opening this week.
Developed at the MGM Grand at a reported cost of $100 million, the club is 80,000 square feet of Vegas-style chinoiserie, and is the city’s biggest nightclub, according to Neil Moffitt, chief executive of the Angel Management Group, which will manage the club with the Hakkasan company. Along with another new space, Light, it represents the next stage in Las Vegas’s evolution as a luxury mecca for electronic dance music, or E.D.M.
Mr. Moffitt, 46, a veteran of the British dance business, has been the driving force behind the club. He spoke recently about Hakkasan, dance music’s role in the Las Vegas hospitality industry and the comparative economics of dance and rock. Here are edited excerpts from that conversation.
Q. How did the nightclubs of Las Vegas reach their current level of competition for the big names in dance music?
A. My first foray into the electronic-music market in Las Vegas was Paul Oakenfold at Ice in 2004. At that time there was the odd stand-alone room that might have a D.J. on Wednesday night. D.J.’s going from L.A. or Chicago would stop off here, get a suntan, a nice dinner and a check. It was never a serious market.
Then in 2007 there was the decline in the gaming market, and all of a sudden casinos are scrambling for revenue. Pure became the market leader. There were rumors about $1 million nights, Paris Hilton here, another celebrity there. And they all looked at it and said, “Wow, this business can generate a lot of money.”
So nightclub after nightclub started to get built, and over the last six years Las Vegas has invested in bringing a new demographic to this market, which is primarily food and beverage and hospitality driven.
Q. How does Hakkasan fit into this?
A. It’s sort of the first of its kind, and it has been built with change in mind. The nearer you are to the restaurant, the more of the DNA of the restaurant is in it. Farther away, whilst it will contain some of the restaurant, it will take on a feel of its own. It doesn’t ooze rave; it oozes class.
Downstairs we have the Ling Ling Club, a 10,000-square-foot experience, and a separate, more intimate and V.I.P. environment known as the Ling Ling Lounge, which offers a more relaxed atmosphere with top-notch mixology. Upstairs is the main room, which I could call a gladiatorial, high-energy room with a very intense sound-and-light show. To the right, the Pavilion can act as part of the main room, or independently.
Q. Gladiatorial?
A. If someone were to shoot “Fight Club 2,” they could film it in that room. A very intense experience. It reminds me of when we had Tiësto at Godskitchen, my nightclub in Birmingham. I remember getting in the D.J. booth, and the energy in that room.
Q. These days people talk about an “arms race” in the E.D.M. business, and no place seems to symbolize that better than Las Vegas and these elaborate new clubs.
A. It’s an evolution. For years people have been charged a ton of money to go into mediocre buildings with poor facilities and can’t believe they paid that much money to sit next to the toilet. And they leave disenchanted.
Las Vegas itself has evolved. We’ve been through the financial crisis, and people are selective about where they spend their money. They don’t want to go to poor venues and eat poor food. Customers expect a certain level of service and environment. Maybe we still haven’t reached the peak.
Hakkasan Las Vegas is a Michelin-star restaurant that has evolved into a nightclub. That’s where we are. If some people see that as an arms race, maybe it’s just sour grapes.
Q. How do the economics of running these clubs and putting on big dance events compare to the other side of the live-music business?
A. E.D.M. today is what hip-hop was to the MTV generation. We have D.J.’s capable of producing enough ticket sales to compete with Grammy-winning live artists.
If you think about a rock ’n’ roll concert, you’re lucky if these guys will come onstage and do an hour and 20 minutes. We are getting three to four hours of value out of our D.J.’s. We can get 6,000 or 7,000 people through the doors who are willing to pay to see them, probably at an average ticket price higher than I could get for a live act. And it’s a show!
Tiësto was booked to play for me on New Year’s Eve at a casino in Atlantic City, in a room that held 5,000 people. I had absolutely no problem selling that out, and no problem making money. Six weeks prior to that I had a date with a live artist who had terrible problems selling out, and no problem losing money. And yet people think this guy is a superstar.
Q. Another big concern is that this is an economic bubble, with D.J. fees rising and $100 million deals being done. Do you agree with that?
A. A lot of people out there are saying that D.J.’s are getting paid too much. It’s correct that the fees are escalating. But that’s because of demand — demand from competitors and also demand from consumers. These guys are very sophisticated, with sophisticated management.
No, I don’t think the bubble is going to burst in the foreseeable future. But I do think that for people who jump into this world with limited understanding, whether you’re promoting a rock act or an E.D.M. act, there will be casualties. 

Credit : NY Times
 

Tuesday, January 22, 2013

EDM : Eric Prydz out to "darken" Las Vegas with new residency

Image for Eric Prydz out to "darken" Las Vegas with new residency Late last year, Swedish guru Eric Prydz moved to L.A. to stake his place in the booming North American dance market. Given his well-documented fear of flying, the decision to headline the Identity Festival was not one he was taking lightly. “Flying to the States for me is about a six hour flight, and I’ve done it quite a few times before,” he told us. “It’s something I can do, but it’s not something I will enjoy. It’s already stressing me out, to be honest. There’s big things happening with dance music over in the States and my last proper tour there was about 2008. But I just want to see what this fuss is all about.”
Having made that trip successfully, Prydz has picked up a residency in Las Vegas. Earlier this month, Wynn Casino announced a roll-call of over 40 residents for its clubs Encore, Surrender, Tryst and XS, with Prydz listed alongside the likes of Avicii, Afrojack, David Guetta and Skrillex. Now the Swede has announced the concept for his Vegas stint, titled Black Dice.
“Las Vegas has always been known for that glamour,” Prydz says as he strolls the Strip in the promo video for Black Dice. “We want to change things around a bit, darken things up and strip things down. I think the sound of the music I produce and play Las Vegas hasn’t really heard yet. That’s the whole idea of Black Dice as a night; it’s about pushing something new on the city. We want to do something brand new that Vegas hasn’t seen before.” Now we’re curious to know what Loco Dice, one of the outliers in Wynn’s roster, has planned too.



Credit : In The Mix

Friday, December 7, 2012

EDM : Sia on being bumped in Vegas: "I don't know dance music"

Image for Sia on being bumped in Vegas: "I don't know dance music"

Suffering the same fate Mark Farina, Calvin Harris and Cassian have before her, over the weekend Sia was forced to cut her DJ set short following a disagreement with the club’s management. The now US-based star was booked to play at Vegas venue The Bank, but when her song choices were met with a frosty reception from the club’s owner, the budding DJ called it quits early. But with the details all a little murky, we went to Sia herself for clarification earlier this week. Last night, she filled inthemix in on the details (through Twitter, naturally) and the explanation certainly makes for an entertaining read.
“The general manager called Kanye, Jay-Z, Big Sean and Snoop Dogg ‘elevator music’, asked me to play something up-tempo so I played the ever crowd pleasing Toxic, by Britney Spears,” Sia told inthemix via Twitter. ”’Britney hasn’t had a fucking hit record in 3 years! Current Top 40!,’ [the manager said], so I played Carly Rae Jepsen which wasn’t house enough for him. I am not a fan of doof doof music. It sounds like an alarm system to me. They had approved my playlist earlier so it was a shock to be told to play dance music of which I am not a fan. I don’t have or know anything about that kind of music, so he got more and more juicehead vein throbbingly irate to the extent of chest bumping my 122 pound manager, a quarter of the size of him. I felt scared and uncomfortable so we left.”
While she’s worked with David Guetta and been remixed by everyone from Mylo to Sander van Doorn, the Adelaide native’s never claimed to be a dance music diehard. “I’m so clueless about dance music,” she told ITM back in 2009. “I actually employ someone to choose remixes for me and we pay them money and they have taste. They commission someone to do a remix then they send it back to me. I listen to 15 seconds and I go ‘yeah, of course’.”

Credit : InTheMix

EDM : Sia kicked off the decks in Vegas

Image for Sia kicked off the decks in Vegas As much as it’s a boom town for dance music right now, 2012 has been marked by a few ‘DJs kicked off in Vegas’ stories. First, Mark Farina was cut short for playing “too much house for this Vegas crowd” (he was quickly rescheduled for a return visit to Marquee which went off without a hitch). Shortly thereafter, Calvin Harris was given the boot declining to spin hip-hop and Carly Rae Jepsen and now, Australian abroad Sia has suffered the same fate.
While Sia’s probably best known ‘round these parts as the vocalist on David Guetta’s hit Titanium, lately she’s been keeping busy penning songs for the likes of Rihanna and, evidently, trying her hand at DJing. But while she was due to do a set at Las Vegas venue The Bank last night, the appearance didn’t quite go as planned. According to a string of tweets from Sia, the manager of The Bank wasn’t impressed with her track selection and her set was cut short. “I had to leave @thebankLV because myself and my elves felt scared by the (alleged) owner, who wasn’t digging my tunes and got angry,” the Adelaide-born musician tweeted. “Sorry to those who came from near and far. It’s certainly the most uncomfortable situation I’ve been in professionally. Ever!“ It’s unclear exactly how the untimely end to Sia’s set unfolded, especially as The Bank has been keeping closed-lipped on the incident.
“That was a strange incident of getting the boot, but I had an official make-up gig where I re-played at the Marquee pool,” Farina told inthemix recently. “Playing in Chicago, for example, is so very different from Vegas. Vegas has always been a hard town to crack into for house. It’s a strange place, with an ever-changing crowd of visitors, then the local scene on the flipside of that, which is separate.”






Friday, October 5, 2012

Electric Daisy Carnival Brings $207 Million to Las Vegas' Local Economy





This year's Electronic Daisy Carnival broke records by attracting over 320,000 dance music fans to Las Vegas. How much did that massive influx bring to the local economy? Some $207 million, according to promoter Insomniac.
The three-day festival, held at the Las Vegas Motor Speedway from June 8 through 10 with EDM titans David Guetta, Tiesto and Kaskade on the bill, is famous for its "multisensory" performances and "state-of-the-art lighting and sound design." This year, it drew 90 percent of attendees from outside Clark County.

This boost in attendance is partly due to the addition of the first ever EDC Week, which featured pool parties and nightlife events. Also making its debut: the EDMBiz conference, which hosted three days of seminars and panels. Those two functions brought in $70.6 million on their own, over $4 million in taxes and helped generate more than 600 jobs.

Naturally, EDC Week will return for next year's Electronic Daisy Carnival, whose dates have yet to be announced.

Credit : Billboard

Tuesday, September 18, 2012

Nightlife : It's Official, Marquee is the HOTTEST Club in The World



11 P.M.: ONE SATURDAY NIGHT IN APRIL, BRINGING THE SHITSHOW
When you see the entrance to Marquee at 11 P.M. on a Saturday, you know why the promoters call this process "bringing the shitshow." Massing out front were, by my estimation, at least 2,000 people. Packs of Asian bachelorettes sucking on cock-and-balls lollipops. Pods of probably either Libyan or Italian princes of the overclass in blazers and exposed solar plexuses and calfskin loafers and Adrian Grenier knit caps. Teams of 29-year-old white men in untucked dress shirts and heavy cuff links who stood stunned mute by the endless throng of women wearing almost identical vagina-length dresses that perpetually seemed on the verge of revealing at least, at least, a butt cheek—though by some invisible force above the hemline never, never ever did. It wasn't just for show, either, this massing of people. Las Vegas isn't New York, where part of the social psychology is the difficulty of entrance. "We don't do a door-hold just for the sake of doing a door-hold, so we can look busy," one of the owners had told me. Inside, they were already at capacity.
A series of velvet ropes tranched the guests into classes—extreme VIPs, semi-VIP hot ladies, unrich ladyless dudes who probably wouldn't get in before 2 A.M. I guesstimate the general-admission line was a quarter mile long, stretching past the Cosmopolitan hotel's curated "shopping experience" and into a recessed hallway of Pentagonian proportions.

At Tao Las Vegas, the Champagne Fairy (yes, that's her
job title) delivers a $1,500 bottle of premium bubbly
to a VIP.
This was maybe the sixth or seventh night I'd been to Marquee. On other nights I would show up before the club opened, so I could observe the hidden machinery and ascertain how the people who run the place go about manufacturing the communal fun-gasm that made Marquee the highest-grossing nightclub in Las Vegas and very likely the universe. But tonight I was with a bachelor party, and in honor of the occasion we'd decided to avail ourselves of a table reservation. A table reservation requires guests to spend between $1,000 and $10,000, depending on the night, and among its perks is access to a special line. The table line is the line you're supposed to see from other lines and think: Why am I not in that line? Or: Why didn't my boyfriend get me into that line?
A trim woman wearing smart business attire and a clear Secret Service earpiece greeted me as if she had been waiting all night to see me. She had a tiny envelope with my name on it, and into this tiny envelope she deposited my driver's license and credit card. She then passed the envelope to a man in a dark suit, a VIP host, who shook my hand with similar warmth. All the suited functionaries at Marquee that night treated me as if I were an important business partner in a business where important business partners may or may not be bought prostitutes.
An elevator car with glass walls, lit like a lounge, was waiting. The desperate sounds of human beings begging doormen and imploring homeys to hurry up because I'm waiting for you at the entrance, son, were silenced by the shush of the closing doors. A woman in a white short-sleeve shirt, whom you might call an elevator host, pressed a button on the control panel and then began a speech prepared to last precisely the duration of one elevator ride to the fourth floor.
Hello, gentlemen, she said. My name is Laura. When you step out of the elevators, you will find our Boom Box bar, down the stairs. Upstairs is the Library, our exclusive lounge. And just outside, you'll find our main level. There is a bar straight ahead, and to our right the dance floor, where your table is. Benny Benassi will be DJ'ing tonight. We have 60,000 square feet of nightclub. Our outdoor space is open. Roam the club. Find some ladies. Bring them back to your table. The elevator jostled us gently as it stopped. Welcome to Marquee, gentlemen. Your party starts...now.

11:45 P.M.: THE MAIN ROOM, CLUSTERFUCK DAY, SHITSHOW HOUR
Part of the branding concept at Marquee is: Overwhelm the guest. And when we walked into that main room, we were indeed overwhelmed. Like it physically drew the air from our lungs and then replaced it with something that felt and tasted like vaporized Red Bull. The room had no visible ceiling. It was a clamshelly cavern of a place that glowed reddish and pulsed, with a dance floor at its focal point, layers of bottle-service tables perched around it, and a forty-foot LED screen above the DJ stage. The sound system cost $1.5 million and was built to rock a space as big as Madison Square Garden. Facing the speaker arrays was like walking into a strong headwind.

Promoters stock Marquee with lots of chicks in tiny
dresses. If you're "elite," you can drink for free with
VIP guests.
At our table, our VIP host handed us off to Joe, our semipersonal security guard. Joe wore the same suit and earpiece that all our assorted hosts wore. He told us how pleased he was to hang with us tonight and then stepped back into the human flow-stream, crossed his arms, and waited for a chance to protect us.
At the same time, a team of men in all black, like the people who change sets in off-Broadway plays, arrived at our table with the parts of our movable bar unit: a two-tiered silver tray for cut citrus, several carafes of mixers, and finally, a bowl of ice embedded with glowing battery-powered ice cubes, carried by a man with an LED flashlight in his mouth to further illuminate the thing as if it were bearing the Heart of the Ocean (from Titanic). Our waitress, Jessica, gave us a menu. We chose what it seemed like we were supposed to choose, a $950 bottle of Grey Goose vodka identical to the $950 bottle of Grey Goose vodka that every other table had. When Jessica disappeared into the gyrating throng, Joe approached.
"Do you just want to sit back and chill?" he said to us. "Or do you want me to go find you some girls? Do you have any preference on girls?" What were the five of us—four married, one affianced—supposed to say? I would like someone without any of the hepatitises? I would like someone who will get impossibly turned on when I'm taciturn at cocktail parties?
Later another security officer would tell me, "Some guys get racial and say, 'I only want Asian girls' or 'white girls.' Or they'll be like, 'We only want blondes' or 'brunettes.' But a lot of guys say, 'We don't care, just bring us some sluts.' "

For the moment, we told Joe, we would just chill. You know. Because we're cool like that. Because for right now, we were still busy being overwhelmed—by the Funktion-One sound system, by all the bottles of champagne and vodka being consumed (conspicuously), by the overwhelming scent of sex (the room was perfumed with bosoms and tushies), overwhelmed by the oontz and oontz and above all by all these fucking people.
Thirty-five hundred: That was the club's capacity. Over the course of the night, 6,000 souls would enter and exit Marquee. How exactly do you get 6,000 people to want to come to the same nightclub on any given night? How do you get 6,000 people, all from different places, who don't know one another, many of whom have never been to this nightclub, many of whom don't ever really even go to nightclubs, to decide communally that they're going to Marquee? Especially when there were twenty-five other nightclubs right here in Las Vegas that could have strobed them with the same seizure-inducing lights, where equally busty women in similar magician-assistant outfits could sell them the same Grey Goose and cranberry while exactly the same music played in rotation every single night (and by "exactly" I mean, like, more or less the same ten songs).
"That," the owners of Marquee told me, "that is our secret sauce."


We were overwhelmed—by the Funktion-One sound
system, by all the bottles of champagne and vodka being
consumed,...
The Proprietors
The story of Marquee begins—which makes sense if you think about it—circa 1993 in Cancún, Mexico. One enterprising high school senior from Manhattan had organized a spring-break trip for nearly a hundred of his classmates at various private schools in, or affiliated with the culture of, Upper East Side Manhattan. It makes sense because maybe what we've got at Marquee is spring break for grown-ups circa 2012. And also because spring break in Cancún was probably the closest thing you could get to the club lifestyle if you were 18 years old. Jason Strauss, the enterprising senior in this story, organized the trip with a contact he had cultivated in the travel-agenting business and sold the packages himself. Among that cohort was the daughter of Peter Gatien, a man who pretty much dominated both the nightclub world of the 1990s and the headlines of the New York Post almost a decade later, when he was on trial for various charges, of which he was later acquitted, related to the sale of Ecstasy at his nightclubs—plus there was a scandal involving the murder of a club promoter named Angel Melendez, which didn't actually have anything to do with Gatien but happened in his world and became tied to him and was also the basis of the movie Party Monster.
"Peter's daughter heard that I did these parties uptown at the Surf Club," Jason said. "That was where all the Waspy preppy-type high school kids went when they graduated college. Very synonymous with the Dorrian's crowd. So she went once and told [her father] about us. When this happened, it was the pinnacle of his career. He had all four megaclubs going at full blast in Manhattan. Limelight. Palladium. Tunnel. Club USA. All of them packed every night of the week. Doing numbers like the world's never seen. Four megaclubs of that level. She convinced him on a Thursday to give us the upstairs room, which was overlooking the Thierry Mugler room."
Now, I didn't know what any of those things were back in the '90s, when they meant something. But what you have in the paragraph above is the whole of the '90s New York nightlife scene in shorthand. If you fully footnoted every proper noun in that paragraph (the club-kid Ecstasy movement basically started in Gatien's clubs; Dorrian's is where Robert Chambers, the "Preppy Murderer," met his victim; Limelight, the dominant club of the decade; Thierry Mugler, a fashion designer whose perfume my grandmother once asked me to buy for her as a Hanukkah present), you'd have a workable outline for a Bret Easton Ellis novel. The salient point here is that Jason and his partner, Noah Tepperberg, were promoting at Peter Gatien's Club USA when they were in high school.
Marquee is owned by a kind of syndicate. A chunk is controlled by the Cosmopolitan hotel, which is owned by Deutsche Bank. But practically speaking, it belongs to the Tao Group, a collection of "hospitality industry" veterans, which is itself basically controlled by five New Yorkers. (Their group is named for their restaurant Tao in New York, a 300-seat den of conspicuous consumption that came to be an emblem of pre-crash excess and brought the Las Vegas ethos of spectacle, volume, and unchallenging menus to New York City. Tao in Las Vegas was opened in 2005 and has been the highest-grossing restaurant in the country since then.) And among those five partners, it is Jason and Noah who are responsible for creating the parties, for filling every nightclub property they own every single night they are open. Jason and Noah are 38 and 37 years old, respectively. They now own, in whole or part, or run four nightclubs in Manhattan (Avenue, PH-D, Lavo, Marquee New York), three in Vegas (Lavo Las Vegas, Tao Nightclub Las Vegas, Marquee Las Vegas), and a restaurant and pizza chain in New York, plus a new franchise of Marquee in a casino in Sydney, Australia. It's fair to say that they are among the most, if not actually the most, powerful people in the nightclub industry in America who are not named Rihanna.
Over the course of a month or two, we had several conversations. One of them was the day after Noah had returned from opening the Sydney property.
"Even the bathrooms were clubs," Noah said, talking about the innovations they built into the club in Australia. "Our bar in the bathroom did $7,000 in one night. Just a rollaway bar."
Jason nodded his head: That's right, you fuckin' heard it. "I haven't seen a bar in a bathroom since Tunnel."
You can kind of see how the chemistry between Jason and Noah works. Jason is handsome and prone to fixing his hair while he speaks to you. He is just tan enough so that you wonder whether he is naturally that color. He's superserious about electronic dance music and keeps the satellite radio in his Denali tuned to "Electric Area" and presents as the kind of guy you want to be with on the night when occasion lands you at a fancy nightclub. It's wrong to say that Noah is a lovable schlub, because he's not that schlubby. I'm not implying that he isn't handsome, though I am implying that he is bald and sweats more than Jason, and I don't think he's ever had a tan in his life. When he opens his mouth, accentwise, the Manhattan of the 1990s, of the Beastie Boys and Mayor Rudolph Giuliani, comes out. Jason is pals with millionaire DJs from Amsterdam; Noah is friends with, like, Jay-Z and Paris Hilton. And also everyone. It's just very, very easy to like him.

They opened their first nightclub—Conscience Point in the Hamptons—when they were in their midtwenties. "It was a big pair of balls," Jason said, "putting up half a million dollars" when they were fresh out of college. Then, to confuse the metaphor, he added: "To lift up our skirt like that? Big balls."
Conscience Point became a symbol for an era of excess in the excessive Hamptons, when celebrities and old-money debutantes and new-money superrich decided to realize their similarities were greater than their differences, so why not go to parties at one another's mansions? Conscience Point was where the debutante/publicist Lizzie Grubman famously drove her Mercedes SUV into a crowd outside the club, possibly on purpose. You can't overstate the amount of media attention that got. It was an incident that captured both the indecency of the scene and our indecent fascination with it.
"Sixteen people laid out," Jason said. "It was pretty scary."
One other tabloid moment that came to represent an era: when Rachel Uchitel, Tiger Woods's sometime mistress, revealed he was hooking up with quasi hookers in Las Vegas nightclubs. Another of Rachel Uchitel's purported boyfriends? Jason Strauss.
The point being that Jason and Noah have come of age in, and presided over, an era of nightlife when the industry, and the culture in general, moved away from a kind of authenticity-based, gritty, underground quasi-scary trip-to-another-world experience in favor of an exultant celebration of $3,000 bottles of champagne, a change Noah and Jason endorse.
"Starting our career right when Peter Gatien was in trouble is probably a sign," Jason said.
Then Noah said, "We were the only two guys who didn't do drugs. That's the type of nightlife I created. This safe, professional, legitimate nightlife. We created a Disneyland-type experience for adults. Where there's no feeling of living on the edge by going there. When J and I started, a lot of the people in nightlife were these half-shady people, and we saw that as the totally straight ones, we could create something."
Part of that innovation, especially in Las Vegas, was removing what had been considered a vital part of the lure of the exclusive nightclub: the exclusivity part. When you party with Jason and Noah, you don't need to be cool; you only need to be able to pay.
"Here's what I think the driving force behind Vegas is," Noah said. "The people who go there, very few are from New York or L.A. or even Miami, where they have great clubs. Where do they have clubs like the ones they have in Vegas? They have mini versions of them in New York and L.A. But those don't exist in the other forty-six states. You can find it, but you have to go to Vegas. That's what's happened to Vegas. It's become kind of the nightlife capital of the world."


...by the overwhelming scent of sex (the room was
perfumed with bosoms and tushies), and above all
by all these fucking people.
1 A.M.: If You Thought You Were Going Apeshit Before, It's Nothing Compared to How Apeshit You Go Now
We watched the two DJs who opened for Benny Benassi press buttons, clap their hands over their heads, and smile unconflicted, sunny smiles for two straight hours. They had matching straw porkpie hats and might have been twins. We had our ice changed, and we had it changed again, even though we didn't need to. We watched Marquee's "mood director" come out in a giant felt robot head and go absolutely ape on the dance floor. Then, around midnight, Benny Benassi took the stage. It turned out Benny Benassi is a guy from a town near Milan, Italy, who looks like a well-tanned menswear-shop owner who uses leave-in conditioner. He had one really giant club hit ("Satisfaction") in the early aughts and is now one of the class of maybe a dozen and a half DJs who get paid anywhere from $50,000 to $150,000 to show up at a Las Vegas nightclub and play music for three or four hours.
This is a function of the electronic dance music (EDM) phenomenon, which blew up in America about three years ago when the Black Eyed Peas recorded "I Gotta Feeling" with the French DJ David Guetta. If you want to understand the message and vibe of the music, go YouTube that one. It's cotton candy, it's confection, pure upness, not so much a song as an anthem, almost remedial in the simplicity of its message and lyrics (tonight's gonna be a good night), that sounds a little like if the heightened heartbeat of someone on Ecstasy were amplified and musicalized. It means only one thing: Yay! Fun! Yay! Fun! Woo! Yay! For a more recent version, see Rihanna's collaboration with Calvin Harris, "We Found Love."
Benny clapped his hands over his head and smiled a smile identical to that of the porkpie twins, a smile that could be called Mentos-commercial happy. And when the people cast their eyes upon him, suddenly the needle of the apeshitometer got buried. People went almost as ape as the mood director. Though, you know, no one could go as ape as the mood director. That's his job.

The Promoter
All around us women were dancing on makeshift stages—tabletops, banquette benches, dancing plinths. There must have been a hundred of them, and all of them, like really all of them, were wearing virtually identical tiny dresses and platform shoes that used to be a kind of sartorial wink that meant: I get paid money to give blow jobs. Which, this being Las Vegas, a few of them really do. It's like all the women banded together to try to camouflage the actual hookers. You know that scene in V for Vendetta when everyone has to wear the Guy Fawkes mask so no one knows who the real terrorist/freedom fighters are? It's like that, only with magic butt dresses. Now, some of these people—the go-go dancers, the waitresses, the bartenders, etc.—work for the club. But not most of them.
Like straight pornography, a nightclub is essentially about girls, in that both males and females spend most of their time, and judge the quality of the product, by looking at the girls. (And it's girls, not women. You won't hear a single person at Marquee use the word women.) Management displays girls in the nightclub with the same kind of gaudy extravagance with which hotel owners in Dubai display fountains and pools and other profligate uses of water. One of the superhuman tasks that management performs nightly is to stock the club, like a trout pond is stocked, with thousands of women. (The doormen try never to let the Y-chromosome level get north of 50 percent.) And for that task, the club employs more than eighty full-time promoters.
On another night, I met one of them: Bhagya, a man of thirty years with a shiny bald head and lethally sharp trouser creases. In other cities—New York, Los Angeles, Wichita Falls for all I know—a promoter is supposed to bring in an assortment of cool people. In Las Vegas, promoters specialize in either rich people or women. And mostly it's women. On the night we first meet, Bhagya has about 200 women on his guest list. He is from New Orleans and moved to Las Vegas five years ago, after Hurricane Katrina destroyed his family's chain of gas stations. Over the course of that time, he's diligently built a clientele of women. He used to wear a fake wedding ring so he didn't seem threatening, but now he knows how to approach women—at another club or at a hotel pool—using only his innocuous charm to protect him from getting maced. I asked Bhagya what kind of women in particular he looks for.

"Elite girls," he said.
Elite?
"You know. Good-looking. Up girls."
Noah and Jason told me that in New York, they take great care to curate the girls; if you're not a model, if you don't have an avant-garde fashion sense, if you can't maintain a look of aloof boredom even while seated next to Jay-Z, you may not get past the velvet ropes. In Las Vegas, all you really need to get into a club is the lack of a visible penis. Which isn't to say they don't prefer some women to others.
If a woman is "elite," she's given drink tickets and delivered personally to a bottle-service table so that there's some nice ornamentation when the table customers arrive. The "filler" girls—that's what they're called, filler, like the cornstarch in the McNugget mix—are taken to a special line near the Boulevard Pool, filtered through an entrance, and set loose to roam the club. All this is done before the crush starts, before the bottle-service customers arrive, so that dudes who are paying thousands of dollars don't have to walk into an empty club. This is called "painting the room," and it's also the reason all the waitresses are obligated to dance for an hour before the shitshow begins in earnest. If you come early, you'll see them all standing at attention, smiling, doing this kind of torso twist, with feet planted, that looks kind of like the central agitator in a washing machine.
Being "elite," though, doesn't just mean that you're attractive.
"They don't want reserved girls at the table," Bhagya said. "They want people who are up there going crazy, jumping around, drinking." He laughs. His Sri Lankan accent is barely noticeable: It registers merely as a kind of playful singsonginess. Then he said the only thing there was to say: "I mean, at the end of the night there's only one thing that guys want. They want it to be, you know, a good night."
But Bhagya, that's not really something that you can guarantee, right? It's part of my theory about how the nightclub is fundamentally a lie, the same way going to Disney World ends up being fundamentally a lie: the fallacy of fantasy fulfillment. Like the nameless sorrow one feels when one realizes one will never really meet Dumbo or become friends with Snow White, so is the nameless sorrow one must feel when one exits the club realizing none of those breasts were for you.
"It's not something anyone would want to guarantee," Bhagya said. "But listen, guys come to Vegas for one reason? Trust me, girls come to Vegas for the same reasons. I have [female] friends, and I go to their rooms to hang out, and they open their suitcase, and they have all their condoms in there. They have prepared! That's got to say something about how, when they come out here, nothing matters."

And Then, Like Ten Minutes Later, It's 3:30 in the Morning
We watched Benassi. We had Joe take us to the private bathroom (that's a service he provided, "bathroom walks") and felt as if we had paid to pretend we were kind of famous. We had our ice changed twice in fifteen minutes. (We were now timing it.) We watched people raising their hands in the air, either in a kind of Euro tomahawk chop or in an uncomfortably heil-like gesture—this has replaced the booty grind now that electronic dance music has replaced hip-hop in some clubs—and dancing pretty much without moving their feet.
We saw that our ice hadn't been changed in half an hour and started feeling kind of irate. We let Jessica pour rounds and rounds of drinks for these female Asian chem majors from Cal who kept waving and winking to their boyfriends who were railbirding it on the lower level of the dance floor, watching as their dates got their free drinks on. We saw, at the table behind ours, that a member of the bro posse we figured was either Lebanese, French, or Israeli had vomited. Like really vomited. It was as if a Hale and Hearty Soups had exploded at table 96. But it didn't take a full minute before a team of men in black materialized, equipped with an arsenal of towels and cleaning solvents, to scrub the area, and the puker, absolutely pukeless. They were a vomit pit crew. In no time at all they had propped the guy up, faced him toward the dance floor, poured him a glass of ice water, and disappeared. This puke would not derail the (extremely lucrative) fun at table 96.
And the music never stopped. Like there was never a pause, there was never a caesura or anything. EDM is essentially a series of buildups and "crashes" (that's when you're really supposed to go ape) that are totally predictable and seemingly interchangeable and make you feel—as DJ Spider, who works at clubs owned by Steve Wynn, told me—like you're on a roller coaster that just keeps going. Like forever. Which makes it super fun if you're on Ecstasy (or "molly," which is pure MDMA without, say, amphetamines), and sometimes maybe like you're the only one who doesn't get it if you're not.
It's one of a thousand different ways the management invisibly kept the club fires stoked, the energy level impossibly high. Like how, as we drank more and more and it got later and later, three o'clock and then four, they began emptying the outer reaches of the club—the pool deck, the Library—and pulled everyone in toward the dance floor. So that from our high-priced bottle-service real estate we still had the valuable sensation that we were at a place where the party, like the music (or the Ecstasy), would never, ever end, where more and more girls could be fed in from still more flights out of Kansas City and Sacramento and you could start to think that the you who has a job back in Pittsburgh or Irvine doesn't exist, and also that after this you'd better go find some coke or else deal with the reality that awaits you back in the rollaway suitcase in your hotel room. Or if you're the fourth-generation heir to a toothpaste fortune who doesn't have a job in Pittsburgh (and there are people who come here they can drop $500K in a night and not feel bad about it), that there's a world where no one has those jobs, that this is the one place built for you.


2 P.M.: The Nightclub with the Lights Turned On
But Marquee isn't just a nightclub. It is also what's called a dayclub. If you think about it, it's just logical. What's the invisible barrier to the expansion of the nightclub? The night part. Why not keep the cash registers going from noon until six as well?

On a Saturday at the end of April, Marquee held the grand-opening party for its dayclub season. At the door a large man was filtering the crowd. "So this is the first day the dayclub is open?" I asked him.
"No," he said. He looked like a Samoan linebacker and smelled like a fine barbershop. "It's been open. It just hasn't been grand open."
I could hear the roar before I got there, and when I walked onto the pool deck, the dayclub provided, if it's possible, an even more dramatic entrance than the nightclub. The sun was hot and bright in a surgical, shadowless way. You could take in the entire tableau in extreme midday-in-the-desert detail. Every pair of pink bikini bottoms, the glint off each nipple ring, the desert grit glommed to sweaty skin. With the dry air, and the sense that there's no atmosphere here, it felt like we were all partying on one of the lonely moons of Mercury, if Mercury had any moons. There were no fewer than 1,500 people here. Hundreds of them were glued together on the dance floor in front of the DJ booth at the far end of the club, where a tiny Swedish DJ named Avicii was performing. In the center of the deck was a rectangle of green-blue pool with water so cloudy you couldn't see your hand in it. (One security guy told me, "I'd never go in there. Semen, feces, blood, vomit—that's what makes that pool cloudy.") Some patrons lounged near the entrance, where the casino had installed outdoor blackjack tables and posted dealers in bathing suits. One row of private cabanas lined the left side of the club, and another lined the right. But the majority of the square footage was taken up by $500-plus chaise longue chairs so tightly packed together it seemed like a vast first-class cabin on a new carrier called Ecstasy Airlines. On a round daybed at the foot of the pool, an Asian man in a headband lay diagonally, as if felled by a tranquilizer dart.
Jason Strauss met me at the door. He was in shorts, a pressed dress shirt partly unbuttoned, and sunglasses. He took my wrist in the way he does—it makes you feel the way a woman wants to feel with a man—and led me through the crowd. He and Noah had one of the cabanas that overlooked the trippy web of taxi and limo approaches to the new CityCenter across the street. I met a French model who was having her twenty-first-birthday party. I met someone who owned a gold mine and had Tom Cruise's new haircut. I met a guy who worked for the royal family of Abu Dhabi. I met an investment banker from Deutsche Bank who helped broker the deal with Jason and Noah. He never stopped dancing or put a shirt on.
The New England Patriots receiver Wes Welker had rented the cabana two down from Jason and Noah's. In a couple of months he would be marrying a woman named Anna Burns, who was once crowned Miss Hooters International. But today he was enjoying his bachelor-party weekend, lounging in the "infinity" hot tub all the cabanas are outfitted with. Champagne, being the featured beverage of clubs, was everywhere. People drinking it in flutes, holding it aloft as they danced, receiving bottles of it from conga lines of bikinied cocktail waitresses who tried their best to make an "event presentation" without the use of sparklers or glow sticks. Wes Welker himself—because the hot tubs are Plexiglas and the water is in a constant bubbly churn—looked like he was submerged, with board shorts, in a giant overflowing glass of champagne. And overlooking the crowd, another man was holding a bottle between his legs and in great thrusting motions spraying a $1,000 magnum of Dom Pérignon while below him women opened their mouths to receive his gilded French ejaculate. Let's just say that everyone seemed to understand the subtext of the lifestyle.
(A note to dayclubgoers: If you don't want quite this much of a scene, a weekday might be more your speed, and while it's not officially "toptional," like the pool at, say, Mandalay Bay, on the weekday I was there, three women—who looked like they were either Iranian, half Indian, Brazilian, Azeri, Peruvian, or possibly just white American—lay sunny-side up on a daybed. And while only one woman was dancing that afternoon—she had on a pool-soaked Burberry tie—the music was still so powerful that I believe I could see the Azeri breasts vibrate almost imperceptibly along with the bass line, the way water glasses do when a giant robot is approaching.)
At the grand opening, Noah appeared and smiled at me: This is crazy, right? The cabanas are raised from the main floor, and from a plinth we could overlook the crowd. The Funktion-One was blasting Avicii, and when the song crashed, the pool erupted into yet another round of synchronous splashing, so that I was surprised there was any water left to piss in. Confetti was occasionally splooged from cannons near the DJ stage, and at really exciting moments a "cryo" system would shower down actual snow. One plinth over, a professional handstander in lollipop sunglasses and a polka-dot bikini was standing on her hands. She lowered her chest almost all the way down and dangled her legs over the revelers, trying to blink away the sweat dripping into her eyes. No one paid her the slightest attention.

The VIP
One night I met a man named Brad Honigfeld at one of Marquee's tables. Brad is the single largest owner of T.G.I. Friday's franchises in the world—seventy of them, plus forty-three Wendy's and some chain hotels. He is 53 years old, balding, with a belly, and he loves nightclubs. He goes to one of Jason and Noah's clubs in New York or Las Vegas five nights a month. We spent an hour or so together at his table on the dance floor at Marquee while he mixed vodka cranberries and occasionally disappeared into his mindscape to feel the music in some deep, deep part of himself where only DJs tread.
When he resurfaced, he poured himself another drink and said, "Nothing gets me high like this music. It's like Circa Lay at a nightclub."
What?
"Circa Lay! You know. The people running on the wheels."
He meant Cirque du Soleil. He'd had a lot of vodka cranberries. He ordered more.
"Another bottle, another thousand bucks!" he said. As a businessman, he gets a little giddy thinking about the profit margins of this place. He also considers himself part of the hospitality business, and he appreciates the way Noah and Jason do hospitality.
"I don't know these guys. I've spoken to Jason five times in my life. But they have guys who know who I am. They have a way of knowing all their clients."
It's Brad's vision to bring the high he feels, the nightclub vibe, to the world we all live in even when we're not in Las Vegas. A couple of years ago he opened a yogurt shop in New Jersey that's basically a yogurt dayclub. "I do a yogurt concept with the music," he told me. "It's based on DJ culture. When you come in, it's like a nightclub." And if you think that sounds like a stupid idea, consider that this 1,100-square-foot yogurt shop netted a million dollars last year, and Brad is opening ten more.

The Waitress
When you see them moving through the nightclub in their black platform boots, the cocktail waitresses seem like comic-book characters: tough and giant-breasted, in fishnets and heavy eye makeup. It's kind of jarring to see them with the lights up at the pre-service meeting before Marquee opens. At seven thirty or eight they're all couched-out near the dance floor in love pink sweatpants and leggings and furry Uggs, eating salads out of Tupperware and applying astonishing amounts of complexion-altering makeup from little clear plastic makeup bags they all stow near the service bar. They look older and more tired, and they look more average and less fantastical. I hardly recognized Nikki Bee, a waitress I'd met a few nights before, when I saw her sitting cross-legged discussing the takeout from a salad concern.
Nikki Bee, 25, is from San Jose, California. Before moving out here, she'd helped open up a Hooters back home, managed a hair salon. She once had a job driving the little Red Bull Mini Cooper around, doing events. She has braces and seems at once to be brittle and unsure of herself and incredibly determined. She worked sixteen-hour days all last year—waitressing from noon until 4 A.M. in platform heels—so she could buy a house out near Spanish Trails.
"I just feel like I've seen it all," she told me when I asked her about her job.
Like what?
"Like Pitbull throwing thousands of dollars in the air like it's just napkins," she said. And there was the prince from Indonesia who would spend, like, $90,000 a day at the club, for weeks at a time. "He lived in the bungalows out near the pool, and he'd come to the club in, like, slippers."
Nikki told me about Kim Kardashian's birthday party last year; Kim was reportedly paid $100,000 for throwing it at Marquee. Nikki's friend had waited on her.
"She came an hour and a half late, and then she left after twenty minutes," Nikki Bee said.
I asked Nikki Bee if she liked her job. She said the same thing pretty much all the cocktail waitresses told me about working here. "People come here to have a good time," she said. "I'm seeing everyone at, like, the best night of their year. The best night of their life!"
But doesn't it get tiring, acting like you, too, are having the best night of your life every night?
She won't say that, but what she will say is that she likes that no one knows what she is actually feeling. It was almost as if her point was that it's not hard for her as long as it's mostly fake.
"Like no one knew the day I bought my house," she said. "I loved that no one knew that but me."

4:30 A.M.: Before exiting, please make sure the ride has come to a complete stop
Marquee is one of those places in which it's impossible to tell that you're drunk until you leave. And even here, there does come a time when you do have to leave. Either because you're just too drunk or because you want to check out some other spots too so hit me up later I'll tell you where I'm at, bro, or because it's 5 A.M. and the nightclub is closing and the dayclub won't open for another five hours.
The night of the bachelor party, we were among the last to leave. You exit the club through a dedicated exit, totally discrete from any of the various ingresses. Whether you walk out at midnight, right as the party is at its apogee, or at 4:30 A.M. as we did, there's just this tidal flow of women carrying their painful heels while they walk barefoot down the stairs like ladies leaving a wedding, and bros carrying other bros down like firemen carrying smoke-inhalation victims. We entered in a tranched class system, but we all exited together into an echoey sheet-metal-and-spray-on-fire-retardant stairwell devoid of any kind of, as Noah calls it, wow factor. It gives the lie to the notion that you were ever anywhere other than a converted convention space. Our experience was no longer being managed. Laura the elevator host wasn't here to deliver a speech about how much fun we'd just had.
And did we? Have fun?
Going to a nightclub, like going on vacation, sometimes gives rise to this really stressful internal-feedback loop that initiates when some dark part of your brain transmits a pretty obvious question: "Am I having fun?" Then: "Is this fun? What about that?" Or, "Those people look like they're having fun—are they pretending like I am?" Or, "I should be having fun, but am I really? How about now? Or...now?" And then this other part of your brain says, "Shut up, this is your dedicated night for fun, you paid all this money for it, and if you're not having fun now, maybe you're not capable of fun, so please for the love of God just shut up." "Okay. Okay... But how about now?"
I think this is what Ecstasy is for. I think it closes the door to that part of your brain. Another way to deal with that anxiety, the balm Jason and Noah offer, is to make the customers believe they are at the party that other people wish they were at. Marquee must always feel like the place to be tonight. "We always have photographers on hand," Jason told me. "The key is to recap it the next day so we can be like, 'Look what you fucking missed.' " For the club to be hot (or in the parlance of people who go out, "good," as in "Is CLUB GQ good on Thursdays?" or "CLUB GQ used to be good, but isn't anymore"), you have to feel like you're walking into a party that's reaching that brief apogee one party in a dozen reaches. And the corollary of the principle is that this apogee must be sustained for at least four hours, predictably, every night. That they are able to pull that off, that's the special sauce.
And the beauty is that none of it needs to be real. That's beside the point. People want to believe. Las Vegas works because the dupes are willing parts in the con. You don't gamble because you think the odds are in your favor. You don't pay $3,500 for a table because you think that's how much the drinks should cost. You pay money to go on the ride.
And now the ride was over. The reason they keep exiters separate is for the benefit of the people entering: How can it be the place if people are streaming out? Seeing exhausted women carrying their ho shoes under their arms while they search for a cigarette just kind of breaks the spell.
Outside, there was a long line of weary clubgoers waiting for taxis. But there was no line for the VIP limousines. What's $100 more, on a night that costs $3,000? We slumped into the back of the limo. The driver aimed the car, shot us from the concrete driveway chute and out into the early morning. If you guys like, he told us, I could arrange a table at a strip club. Any strip club you want. 


Credit : GQ Magazine


Wednesday, June 13, 2012

The New Stars in Vegas: D.J.’s and Dance Music


LAS VEGAS — Steve Wynn, the 70-year-old casino magnate, stood before an invitation-only crowd at the opening of a Japanese restaurant here last week, promising good food and even better music.
“Tonight we’re very lucky,” Mr. Wynn said, flashing his trademark grin. “Afrojack is here.”
He started to explain — “for those of you who are not exactly with it, like me, Afrojack is the coolest D.J.”— but it was unnecessary, as a phalanx of models in little black dresses rushed to a corner booth to watch the music man at work. Only the arrival of Paris Hilton drew them away.
After years on the margins, the blaring, pulsating sound of electronic dance music is ascendant, and Las Vegas has embraced the trend the only way it knows how: by going all in. Casino nightclubs that a few years ago were devoted to hip-hop now compete to sign dance acts to million-dollar contracts, and they market these once invisible musicians as superstars. Along the Las Vegas Strip, billboards advertise top D.J.’s like Tiësto and Steve Aoki, alongside David Copperfield and Cirque du Soleil.
“Las Vegas is the new Ibiza,” said Patrick Moxey, the founder of Ultra Records, a leading independent dance label, referring to the hedonistic dance mecca in Spain. Ultra recently started a joint record label with Wynn’s clubs that will make compilation albums and push the music to hotel guests.
Over the weekend the city was also host to the Electric Daisy Carnival, the largest festival of electronic dance music, or E.D.M., in North America. From Friday to Sunday, more than 300,000 fans — recognizable by their butterfly wings and Day-Glo tutus — descended on the Las Vegas Motor Speedway to see Avicii, Calvin Harris, David Guetta and dozens of other acts.
At the same time, artists and music executives gathered for the related EDMbiz conference here last week, debating whether the city can be a test case for the wider appeal of a genre that in the past has stumbled on its way from subculture to mainstream. They also questioned the long-term commitment of a city known for chasing the winds of pop culture.
“Vegas is a reflection of what’s hot, not the driver of what’s to come,” said Marc Geiger, the head of music at the agency WME.
As musicians and promoters tell it, D.J.’s have always been part of Las Vegas night life, but only in the past few years have they earned headline billing and been allowed to play anything more adventurous than Top 40 hits and crowd-pleasing mash-ups.
“I used to consider Las Vegas the most musically ignorant place in the world,” said Mr. Aoki, who spins monthly at Wynn’s Surrender and XS clubs, and is known for antics like leaping onto an inflatable raft in the crowd. “Now it’s completely flipped,” he continued. “People coming into the clubs, they have been educated. They’re aware of the music of that D.J. before they step into the club.”
A turning point came last year when XS celebrated its second anniversary with Deadmau5, who performs in vaudevillian headgear. Held on a Monday night, which usually draws about 3,000 people, the event had 7,500 attendees — “Saturday night numbers,” said Jesse Waits, the club’s managing partner. Mr. Wynn, intrigued, invited Deadmau5 to his villa, and the two became friends.
Loud music to keep people of any nationality dancing all night would seem a perfect fit for a party capital like Las Vegas. But promoters like Jonathan Shecter, the director of original programming at Wynn’s clubs, say it took the combination of several factors for the sound to take hold.
“There’s been a convergence happening,” Mr. Shecter said. “Between the organic growth of E.D.M., the importance of live shows as a way for artists to make money and connect with the public, and the rise of Las Vegas as a nightclub culture — all those things are happening at the same time.”
The city’s huge “superclubs,” most of them attached to casinos along the Strip, are now banking almost entirely on dance music.
According to Nightclub & Bar, a trade publication, 8 of the Top 10 nightclubs in the country are in Las Vegas, with Marquee leading the list, at $70 million to $80 million in annual revenue. That 60,000-square-foot club put in a $3 million sound system and added a D.J. booth that becomes a “drawbridge” over the crowd, said Jason Strauss, a partner in the TAO Group, which manages the club.
Wynn’s four nightclubs have signed 34 D.J.’s to exclusive residencies, and the hotel’s deal with Ultra will involve online video from the clubs, albums released under the name Ultra/Wynn, and even a hotel TV channel. Throughout its casino, Wynn promotes Ultra acts on stanchions and sells Deadmau5 merchandise like T-shirts, CDs and “mau5 ears.”

Last week dance music seemed to be everywhere in Las Vegas. With Electric Daisy Carnival in town, the nightclubs had packed lineups both late at night and at their daytime pool parties, which allow promoters to keep shows going almost any time of day.
The influx to Electric Daisy in its second year here snarled city traffic. On Friday night the 15-mile trip to the speedway took up to three hours, leading to the surreal scene of ravers leaving their vehicles and walking along the dark desert highway in full costume. Heavy winds shut down the festival early on Saturday, but otherwise it seems to have gone on without major incident.
For the music industry, the value of the Vegas E.D.M. explosion is unclear. It has introduced a valuable promotional outlet, and the casinos’ marketing dollars have helped turn faceless D.J.’s into stars who are mobbed for photos at the airport and in hotel lobbies.
“While it’s harder to pinpoint a record breaking out of Las Vegas, what you can count on is an incredible amount of audience exposure there,” said Craig Kallman, the chairman of Atlantic Records. “It’s become a very key promotional destination for new music.”
At the EDMbiz conference, executives discussed the effect of the changes, including escalating artist fees, the dangers of hype and corporate involvement in a historically independent enterprise, like the media executive Robert F. X. Sillerman’s recent announcement of a plan to spend $1 billion on dance companies.
Mr. Geiger of WME, who was a founder of the Lollapalooza tour in the early 1990s, compared dance music’s current moment to the sudden popularity of alternative music at that time. He also warned agents to protect their acts from a bursting bubble or, worse, a repeat of the ’90s, when record labels tried to duplicate the appeal of Nirvana and Pearl Jam with a flood of inferior acts.
“In our business we are planning for what we might call a market correction,” Mr. Geiger said in an interview before the conference. “Not a crash, but a correction. It’s hard for any wave, no matter what it is, to sustain at its high point.”
There is also an inherent danger in one of Las Vegas’s defining characteristics: its fickleness and adaptability to trends. As some executives at EDMbiz noted, if Las Vegas is dance music’s strongest promotional platform, what happens to the genre if the tourist crowds start to crave something else?
As Sean Christie, the managing partner of both Surrender and Encore Beach Club, noted in an interview at a restaurant a stone’s throw from the gambling floor and his clubs, that is always a possibility, but for now the dance beat rules.
“If the crowd wanted country music, country music I would give them,” Mr. Christie said. “But the crowd wants this music now, so this is what we give them.” 

Credit : NY Times