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| Photo by George Martinez |
Life In Color
With Diplo, Benny Benassi, R3hab, David Solano and more
Miami Convention Center, Miami
Friday, December 28, 2012
Better Than: Rollin' through the Sherwin-Williams store geeked up on mollies.
"Does Miami go hard in the motherfucking paint?"
Yeah, we do. We let it drip from our chin and get all in our hair. Paint makes Miami kids go buck.
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| Photo by George Martinez |
The Life in Color brand (formerly Dayglow for you old-schoolers)
originated right here in our city. So the LIC crew went all out with
their biggest event to date. About 14,000 kids came to the
Miami Beach Convention Center
lookin' to make a mess and shake their furry boots. What they got was
festival-level production, some booming bass, and more than a few loads
to the face.
Lines formed hours before doors were officially set to open. By 7 p.m.,
the streets were white-washed with partiers who'd come dressed as blank
slates, ready to get wet. Blank everything is the name of the game at
LIC. Of course, there were splashes of neon with snapbacks, miniskirts,
and kandi.
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| Photo by George Martinez |
Inside, the convention center's floor was transformed into a nightlife
oasis. Giant inflatable decorations hung from the ceiling, leading the
way to a massive stage, complete with trampolines, massive screens,
illuminated risers, lasers, smoke machines, and lots of paint hoses.
Demetrius got things started on the main stage, while various local
up-and-comers held things down at a smaller second stage. Two stages was
another first, as Friday's show set the tone for the future of LIC
events. Organizers hope to build the brand into something more akin to a
festival than the college parties of Dayglow's past.
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| Photo by George Martinez |
Toward that goal, they were pretty damn successful. They upped the ante
in every way, with more attendees, more performers, more headlining
acts, and more paint than ever. They sprayed about 15,000 gallons of the
wet and sticky before closing time, not a bucket going to waste.
Initially, things stayed pretty dry, though. The countdown began with
David Solano's set. Colorful characters, including a smurf man and
popular rave personality Wild Child, roamed the dance floor and stage
pit, hyping up the crowd and posing to take pictures.
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| Photo by George Martinez |
Solano delivered a crowd-pleasing set of favorites with a little bit of
everything from Fun. to Congorock, Snoop Dogg, and Bingo Players. In the
back, a big, inflated "Life In Color" logo came alive, glowing and
marking the entrance to the main warehouse.
The countdown came to its exciting conclusion at 10:30, right when
Afrojack's protégé R3hab took over control. Right away, he got down and
dirty with the hard electro as sirens blared and long streams of pink,
yellow, and green came spewing from giant hoses on stage. Anyone in the
first twenty rows was soaked and tracks of the goopy made their way to
all corners of the floor.
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| Photo by George Martinez |
R3hab kept it hyphy for his hour before making way for Italian superstar
Benny Benassi, who hit the stage with a well-timed balloon drop and a
few hundred extra gallons of water-based paint. He kept the vibe going
with house bangers like "Bullet," "Atom," and Swedish House Mafia
selections. The kids got all excited for his hits "Satisfaction" and
"Cinema," the latter of which he mixed, as per usual, with the popular
Skrillex rework.
Meanwhile, the onstage insanity continued to ramp up. Astronauts did
acrobatics from the ceiling, dudes in jump suits ran up risers flanking
the booth, doing flips on trampolines. Giant robot-men in LED suits
attacked the stage and mingled among the dancers.
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| Photo by George Martinez |
But shit got really live when Diplo hit the decks. He jumped on top of
the booth, demanding that everyone kick their shit up a notch. He hopped
down and got low into the trap. And though he threw out a bunch of
genres, the set stayed pretty damn hood from beginning to end: Rick
Ross, R.L. Grimes, Waka Flacka, Flosstradamus, all the hits.
The sexiest hit of the night was his original bounce track "Express
Yourself," for which he momentarily stopped the music to invite some
ladies to clap their booties on stage. Miami's got some ratchet hos,
don't you know?
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| Photo by George Martinez |
As the clock closed on 2 a.m., the lasers faded and a deep voice boomed
about the creation of earth, man, and house music, finishing with a dark
bit about dancing with the devil, announcing the appearance of the
famous Devil of Acapulco. The green-eyed laser monster ended the night
with a few minutes of hardstyle beats and impressive production.
But just as suddenly as the Devil had showed up, the warehouse lights
were flicked on, revealed the utter mess that LIC had made of the Miami
Beach Convention Center. It was a paint massacre, thousands of kids
drenched in watery rainbow filth. They made their way out the exit and
into the streets, probably horrifying loads of strangers by their sheer
numbers and insane appearance.
Rest in peace to all the leather seats that got wrecked on the ride home.
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| Photo by George Martinez |
Critic's Notebook
Personal Bias: There's nothing quite like going in to a party lookin' like a pristine canvas and coming out a Technicolor blob.
The Crowd: Partiers aged 17 to 20-something who aren't afraid to
slip and slide for the bass. Some famous Miami athletes were there. Oh,
and Timbaland.
Worst Thing to Hear When Tripping: "Demons, look around you, they're everywhere."
Fast Company
have released their rankings of the 100 most creative people in
business for 2013, a list of “the 2013 global leaders in technology,
design, media, music, movies, marketing, television, sports, and more.”
Sitting at number 28 on the list is Thomas Pentz, the DJ, producer, and
Mad Decent founder known as 
